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Join the conversation on Twitter by using #ANAmarketersUpload photos and video, and make comments on facebook.com/ANA
Tuesday, September 24, 2013 | Home Depot, Inc. | Atlanta, GA
ANA Innovation DayMembers-Only Conference at Home Depot presented by BrightLine
ANA Member Benefits .....................................................pg 14
ANA Upcoming Events ....................................................pg 16
Table of Contents
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Speaker Bios
Adam GlickmanHead of EVEN™ HotelsInterContinental Hotels Group
Adam Glickman is the head of EVEN™ Hotels, a wellness lifestyle hotel brand and the newest IHG brand in the U.S. In his role, Adam has focused on applying customer needs and insight in designing and building the brand, including development of the brand DNA, identity, marketing strategy, product and service platforms. Adam is responsible for leading the team that is finalizing the EVEN Hotels guest experience, launching the brand, developing its owner offer and preparing for the first hotel openings. Adam has been with IHG for nearly 10 years, and before taking leadership of the EVEN Hotels brand, worked across a spectrum of roles on the global brand team, America’s sales and marketing team, global distribution marketing team, and worldwide reservations team. Recently, Adam served as director of new brands for IHG. In this role, Adam laid the groundwork to bring what would be the EVEN Hotels brand to life, focused on cross-brand wellness initiatives and helped to lead IHG corporate brand strategy work across multiple internal and agency teams. Previous IHG experiences include development of web, voice, third party and group reservation tools, billing systems, reporting platforms, and hotel training programs. Adam began his career in business development, group services management and operations at The Waldorf Astoria Hotel in New York after graduating with a B.S. degree from the Cornell Hotel School in Ithaca, NY. He also has an M.B.A. from Goizueta Business School at Emory University in Atlanta, GA.
Mike Hibbison Vice President of Integrated Media The Home Depot
Mike Hibbison is vice president of integrated media for The Home Depot. He is responsible for driving and shaping the Company’s media and brand strategies across all channels, including social media initiatives. Mike joined the Company in 2011 as a divisional merchandise manager for online. Previously, Mike spent more than 25 years in merchandising and marketing with Amazon.com and Sears, where he held a variety of senior leadership roles. Mike has a bachelor’s degree in marketing from the University of North Texas.
Rob AksmanChief Experience Designer, Co-FounderBrightLine
Robert Aksman is the chief experience designer, and co-founder of BrightLine. He leads the industry in interactive TV advertising experience design and execution – with nearly 500 iTV programs deployed across every major TV platform/operator. Under Robert’s creative leadership, the company has successfully executed these experiences by focusing squarely on what digital TV viewers want to — and will — do with a remote control when presented with the right opportunity to interact with advertorial messaging and content. Successful campaigns include: Unilever, American Express, Kellogg’s, L’Oreal, and the first Hispanic iTV advertising program for a consumer brand. Robert’s unique combination of iTV ad creativity and deep knowledge of digital television platforms has taken the company’s iTV designs to new heights, by harnessing and shaping digital TV technologies in ways not previously thought possible and crafting partnerships that have changed the way marketers, programmers, and consumers view television. Prior to BrightLine, Robert was director of operations at digital media consultancy Filter Media. His analysis and commentary on digital television advertising appears regularly in major advertising and media trade publications, and he is also a regular speaker at major trade events.
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Robin G. Seward serves as the vice president of brand marketing at Arby’s Restaurant Group, Inc. (ARG), the second largest quick-service sandwich chain in the U.S. with more than 3,400 restaurants system-wide. Prior to joining Arby’s in January 2013, Seward’s experience includes serving as director of brand activation and local marketing at Carrabba’s Italian Grill, director of global product development at Burger King, director of marketing at Philadelphia Magazine, regional advertising manager at Nissan/ Infiniti, and account supervisor for both TBWA/Chiat/Day and DMB&B. As vice president of brand marketing, Seward is responsible for consumer insights, calendar and strategic planning, promotion, advertising, and integrated content. Seward received her bachelor’s degree from the University of Maryland in communications and art history. Seward and her husband, Bill, currently live in Atlanta, Georgia and have two children, Billy and Maddy.
Speaker Bios
Robin G. SewardVice President, Brand MarketingArby’s Restaurant Group, Inc.
Charles Wilson is the director of marketing, new business development at Dunkin’ Brands. Charles and his team are responsible for development of new consumer products and partnerships for the Dunkin’ Donuts and Baskin-Robbins brands. Prior to this role, Charles was the senior manager of brand marketing innovation, where his team was responsible for Dunkin’ Donuts test product marketing and pipeline management. Charles also worked as a brand marketing manager and market research manager in the Dunkin’ Donuts marketing department. Prior to his work at Dunkin’ Brands, Charles worked for Forrester Research, analyzing consumer markets in the research and consulting departments. Charles holds an M.B.A. with product and brand management specialization and a B.S. in marketing and information systems from Boston College. He lives happily with his wife, Meredith, and son, Cole, in Brookline, MA.
Charles WilsonDirector of Marketing, New Business DevelopmentDunkin’ Brands
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David AbbottSenior Director - Online MarketingHome Depot, Inc.
Kristen WilliamsBrand and Advertising ConsultantWells Fargo & Co.
Charles WilsonDirector of Marketing New Business DevelopmentDunkin Donuts
Michelle WishenAnalystHome Depot, Inc.
Helen WuMarketing CommunicationsSiemens Energy & Automation, Inc.
Sheila ZachowRegional Director - GeorgiaLifeSouth Community Blood Centers, Inc.
Justine ZarchSenior Marketing Manager Residential ServiceOrkin Pest Control
Paul ZorrillaConsumer Marketing ManagerAutoTrader.com, LLC
Lisa ZupkoMerchandise Marketing ManagerHome Depot, Inc.
Attendees
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We’re dedicated to helping you get the most out of an ANA membership. Our membership team is comprised of seasoned marketers with years of experience across a broad range of industries. To learn more about the benefits of an ANA membership, please visit www.ana.net/membership.
> Exclusive Industry ContentIf knowledge is power, then the ANA’s Marketing Knowledge Center is a supercharged source of proprietary marketing material. The center offers members more than 6,000 battle-tested insights, actionable best practices, and illuminating case studies covering all aspects of the communications process. We also publish 12 research surveys throughout the year, giving you essential insight on emerging trends and issues identified by members. If you have a vital marketing question or challenge, our team of research experts provides complimentary customized reports to give you the know-how you need to be successful. www.ana.net/mkc
> Career EnrichmentIn a fast-changing marketing landscape, ongoing professional development is a requirement to meet the challenges oftomorrow. The ANA School of Marketing provides you with the core skills necessary to stay current and advance your career. Courses are taught by practicing marketing professionals with hands-on business experience and success, ensuring a real-world experience. If you’re pressed for time, our complimentary webinars will get you up to speed quickly on critical industry topics. www.ana.net/schoolofmarketing
> Peer-to-Peer NetworkingWe offer extensive peer-to-peer networking opportunities throughout the year. You can join one of several ANA committees, which tackle a variety of hot-button industry issues by tapping into the collective intelligence of both members and outside experts. For executive-level marketers, we offer our exclusive “CMO Connections” series, which facilitates peer-to-peer networking with unparalleled access to fresh thinking and new insights. www.ana.net/events and www.ana.net/community
The ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment. www.ana.net/membership
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ANA Member Benefits
The ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment. www.ana.net/membership
Increase Your Team’s Marketing Effectiveness
> Onsite Growth OpportunitiesThe ANA School of Marketing will come straight to your doorstep to help you resolve your most pressing pain points. Led by some of the brightest minds in marketing, each training program is designed to increase your team’s marketing effectiveness, reduce marketing waste, and drive ROI. Participants enjoy a hands-on experience customized to fit your specific business needs and culture. www.ana.net/schoolofmarketing
> National and Regional ConferencesOur content-rich national industry conferences take you inside the minds of today’s smartest brand marketers, providing your team with the motivation it needs to take that giant step forward. We host nine national and 25+ regional invitation-only events on the most timely and relevant industry topics, including digital, mobile, and social marketing; procurement and sourcing; multicultural marketing; branding; and creativity. www.ana.net/events
> Masters of MarketingOur signature annual conference is like no other in the industry, bringing together the world’s most senior marketers and industry thought leaders for three inspiring days. Your team will learn firsthand how these highly skilled brand mavens drive exponential sales, profitability, and share-of-market results. As one attendee noted, “It is the premier event for marketers to learn and recharge.” www.ana.net/events
Boost Your Company’s Marketing Investment
> A Voice in WashingtonIn Washington, D.C., where industry-altering decisions are made, the ANA is a leading voice for the marketing community at both the state and national levels. We work on your company’s behalf to address key legislative and regulatory issues, promote industry policies and practices, and protect the ability of all marketers to communicate effectively with consumers. Our government affairs team leverages its leadership to underscore the immense economic value that your marketing investment contributes to individuals and society at large. www.ana.net/advocacy
> Industry-Wide ConnectionsOur national industry conferences, including the Masters of Marketing, offer the perfect venue for your company to not only network with peers and forge business opportunities, but also discover difference-making ideas. You will have numerous opportunities to connect with thought leaders across the entire marketing ecosystem, including peer marketers, agencies, media companies, associations, consultants, and academicians. www.ana.net/events
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www.ana.net/calendar
ANA Upcoming Events
> September 2013 25 | Best Practices for Building Online Communities Webinar 25 | Digital Marketing Committee Meeting | New York, NY 25 | Agency Relations Committee Meeting | New York, NY 26 | Media Leadership, West Coast Chapter Committee Meeting | San Francisco, Calif.
> October 2013 2 | Developing Engaging Content That Performs Webinar 3–6 | 2013 ANA Masters of Marketing Annual Conference | Phoenix, Ariz. 9 | Top Tips to TV Advertising Effectiveness Webinar 10 | Mobile Marketing Committee Meeting | New York, NY 15 | Business-to-Business Committee Meeting | New York, NY 15 | Integrated Marketing Communications Training | New York, NY 15 | Creating a Dream Marketing Plan Training | New York, NY 16 | Social Media, West Coast Chapter Committee Meeting | San Francisco, Calif. 17 | Integrated Marketing Committee Meeting | Chicago, Ill. 22 | ANA Procurement Day Members-Only Conference at BP p.l.c. | Chicago, Ill. 22 | ANA Content Marketing Members-Only Conference at Thomson Reuters | New York, NY 23 | Advertising Financial Management, West Coast Chapter Committee Meeting | Glendale, Calif. 23 | Social Media Committee Meeting | New York, NY 24 | Brand Management Committee Meeting | New York, NY 29 | Sponsorship & Event Marketing Committee Meeting | New York, NY
> November 2013 3–5 | 2013 ANA Multicultural Marketin and DIversity Conference | Los Angeles, Calif. 5 | ThinkLab Training | Chicago, Ill. 6 | Media Leadership Committee Meeting | New York, NY 6 | The Marketer’s Guide To Game Changing Media Strategy Training | Chicago, Ill. 6 | In-House Agency Day Committee Meeting | Oakland, Calif. 7 | ANA Integrated Marketing Members-Only Conference at Vistaprint | Lexington, Mass. 13 | Legal Affairs Committee Meeting | New York, NY 14 | ANA/Effies: Shopper Marketing Day Committee Meeting | Chicago, Ill. 14 | Research & Measurement Committee Meeting | New York, NY 19 | Digital Marketing Committee Meeting | New York, NY 19 | Midwest Digital & Social Committee Meeting | Chicago, Ill. 20 | Production Management Committee Meeting | New York, NY 21 | ANA Agency Relations Members-Only Conference at Microsoft | New York, NY