AN ORGANIZATIONAL STUDY OF GASHA STEELS PVT. LTD A PROJECT REPORT Submitted by RANJITH.T In partial fulfillment for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION AJK INSTITUTE OF MANAGEMENT COIMBATORE -641105 ANNA UNIVERSITY: CHENNAI 600 025 JULY 2014 ANNA UNIVERSITY: CHENNAI 600 025
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An Organisation Study of Gasha Steels Industry Pvt
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AN ORGANIZATIONAL STUDY OF
GASHA STEELS PVT. LTD
A PROJECT REPORT
Submitted by
RANJITH.T
In partial fulfillment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION
AJK INSTITUTE OF MANAGEMENT
COIMBATORE -641105
ANNA UNIVERSITY: CHENNAI 600 025
JULY 2014
ANNA UNIVERSITY: CHENNAI 600 025
BONAFIDE CERTIFICATE
Certified that this SUMMER TRAINING“A ORGANIZATIONAL STUDY OF THE
GASHA STEEL PVT. LTD” is the bonafide work of “RANJITH,T,
720213631028” who carried out the project work under my supervision.
Dr. G.BHUVANESWARI G.U.DEEPIKA
DIRECTOR SUPERVISOR
AJK INSTITUTE OF MANAGEMENT AJK INSTITUTE OF MANAGEMENT
COIMBATORE -641105 COIMBATORE -641105
Project Viva-Voce examination held on_________________
---------------------- -------------------
Internal Examiner External Examiner
DECLARATION
I affirm that the SUMMER TRAINING titled “AN ORGANIZATIONAL
STUDY OF GASHA STEELS PVT. LTD” being submitted in partial fulfillment
for the award of MBA is the original work carried out by me. It has not
formed the part of any other project work submitted for award of any
degree or diploma, either in this or any other University.
I hereby declare that this report has not been submitted to any other
university for the reward of any other degree, fellowship any other similar
title.
Date: RANJITH.T
Place: Coimbatore 720213631028
I certify that the above declaration made by the candidate is true.
Dr. SUDHAKARAN
Director
ACKNOWLEDGEMENT
I owe a deep sense of gratitude forever of the lord almighty for blessing me
with abundance help through various sources and woes graces was the
moving spirit behind my effort in making this project report a reality.
My sincere thanks to Mr. Ajith Kumar Lal Mohan, secretary, AJK Institute of
management and the faculty in the department or having helped me in this
project.
I am thankful to Dr. Sudhakaran, Director, AJK Institute of management and
the faculty members in the department for having helped me in this
project.
I am grateful and owe a personal debt of gratitude to my research guide
Mrs. G. U. Deepika, MBA, Associate professor, AJK Institute of
Management, who has always been forthcoming with valuable support,
extraordinary guidance, patience and inspiration at all the stages of this
project work which offered new insight, that were inevitable during my
study and report writing.
I take great pleasure in thanking Mr. MUHAMMED YUSAF SHA (MANAGER)
who stretched his helping hands and constant support through each stages
of this project.
RANJITH.T
CONTENTS
Chapter
no.
TITLE PAGE NO
1 DECLARATION
CERTIFICATE
INTRODUCTION
1.1 Introduction
1.2 Title of the study
1.3 Objectives of the study
1.4 Scope of the study
1.5 Research problem
1.6 Research methodology
1.7 Tools used for the study
1.8 Period of the study
1.9 Limitations of the study
1.10 Chapter scheming
2 COMPANY PROFILE
The Gasha Steels Pvt.Ltd.- A profile
3 REVIEW OF LITERATURE
1.Review of literature
2.Theoretical framework
4 ANALYSIS AND INTERPRETATION OF DATA
5 FINDINGS , SUGGESTIONS AND
CONLUSIONS
LIST OF TABLES
LIST OF GRAPHS
LIST OF FIGURES
TABLE NO TITLE
PAGE NO
4.14.24.3
PURCASE DEPATMENTPRODUCTION DEPARTMENTMARKETING DEPARTMENT
The above graph the sales of the company during the year 2008-2009
to 2012-2013. The company’s sales shows an increasing trend during
these years expect in 2011-2012.
SALESPROMOTIONAL ACTIVITIES
The main sales promotional activities of GASHA STEELS PVT. LTD., are
advertisement. The advertisement of the company creates awareness about
the standard and the quality product. Hence the ISO 9001-2008 certified
standard convince the end users in this way.
The sales promotional activities are effective. The services of the company
were spontaneous and reliable, so that the discounts given by the company
are good to create a purchasing power to the customers.
Being ISO 2008 standard company customers prefers this product rather
than other company’s products. So the GASHA STEELS got a major market
share all around Kerala.
PRODUCT PUBLICITY
Product publicity is mainly done through advertisement. And high quality
products sold by GASHA leads to a higher product publicity among the
public.
TARGET ACHIEVEMENT METHOD
The GASHA steels will fix certain level of targets to each sale executive.
And all are suppose to achieve their target. By this way GASHA is
achieving their sales target.
CUSTOMERS BENEFICIAL AND SATISFACTION
IDENTIFICATION METHODS
Sales manager had assigned a customer satisfaction identification duty to the
sales executives. So the customers are directly enquired and they are directly
analyzed to check the satisfaction.
IDENTIFICATION OF CUSTOMER EXPECTATION
As the company is only producing CTD and TMT steel bars, the company is
not taking any actions to find the customer expectation. Because the
company is not intended to expand their production to any extend. Because
now also the company can fulfill 80% of products demand.
CUST0MER FULFILMENT AND SERVICE
The major customers of GASHA are Kairali TMT and AP steels. The
company is more concentrating on high quality certified products. The
company is delivering the products at right place. So the customers are
completely satisfied when they get high quality products at right time when
they needed.
CUSTOMER ORDERS RECEIVE AND FULFILMENT
rer
METHODS FOR OVERCOMING COMPETITORS
High quality products
Proper delivery of goods and services
After sales service
Employee- employer relationship
Receiving order from customer either by direct visit or over phone or postal request
Either the order to schedule entry and monitoring form
Verifying the feasibility and availability of goods in stockyard
Sales activity to be carried out by dispatch department
Customer satisfaction action if needed
Receiving enquiry by marketing executive / existing customer / through telephone / working etc
Entries to the enquiry register and review the feasibility
Preparation of quotation based on the managing directors’ advice
Quotation handover / deliver by post or through mail
CUSTOMER RETAIN MANAGEMENT
GASHA well concentrating on retaining the customers. Because they know
customers are the backbone of every organization. They are taking necessary
steps for that such as:-
High quality products
Proper delivery of goods and services
After sales services
CUSTOMER RELATIONSHIP MANAGEMENT
Customer relationship management (CRM) is broadly recognized widely
implemented strategy for managing and nurturing a company’s interactions
with customers, and synchronizes business process principally sales
activities, but also those for marketing, customer service, and technical
support.
The overall goals are to find,
o Attract and win new clients
o Nature and retain those the company already has,
o Entice former clients back in to the fold, and
o Reduce the cost of marketing and client service
Customer relationship management denotes a company-wide business
strategy embracing all client-facing departments and even beyond.
SYTEM DEPARTMENT
INFORMATION TECHNOLOGY DEPARTMENT
Artificial intelligence is necessary for the development of mankind.
Today the term terminology has ballooned many aspects of computing
and technology, and the term is recognizable than ever before. The
information technology umbrella can be quite large covering many fields.
IT professionals perform a verity of duties that are range from installing
applications to designing complex computer networks and information
databases.
BOARD OF DIRECTORS
IT MANAGERS
SENIOR OFFICER
OFFICERS
DUTIES THAT OFFITIALS PERFORM IN ITS DEPARTMENT
INCLUDE:-
Data management, Computer engineering, Databases design, Software
design, Management of information systems, Systems management or
System administration.
OBJECTIVES:-
Ensure the protection and security of data
Minimize duplication of effort, services and resources
Eliminate insufficient and costly redundancies
Eliminate non-compatible standards and architectures
Identify obstacles for departments wanting to move computing
operations to the divisions of information technology and solve it
immediately.
The whole organization is computerized. All the departments are
connected via network. GASHA uses oracle based software called
ORION, which has been customized to suit the needs of this particular
organization. The networking is done through a BSNL lease line.
The company has a good IT team for implementing the ERP
(Enterprise Resource Planning) which has started in the year 2001 and
was centralized in the year 2005. ERP enables fast transaction and is
systematic in all its functions. ERP also helps in decision making. The
package used in Orion 7.4 and Orion 10.x (centralized database). The
package is provided by Info Tech (Technologies) Chennai.
The main advantage of using it in an organization is to make
information readily available. So in Gasha also information is readily
available and this makes decision making much faster and accurate.
SOFTWARE CONFIGURATIONS
ESSL(personal attendance monitoring system)
Microsoft office
Tally 9
Centralized software:-
ERP-Orion fronted developer backend-oracle developed by ICICI
info tech
Accounts department –ECPL software developed by GASHA –it is
used to make a payment request
Home developed software is fuel management software
It is used in workshop of GASHA pump management.
Antivirus:- MS fore friend (identification of error)
Full centralized scanning from the corporate office.
HARDWARE CONFIGURATION
RAM 512MB AND ABOVE
HD 80GB AND ABOVE
INTEL CORE 2DUO PROCESSOR AND ABOVE
PROCESSOR SPEED:3.2 GHZ
16” LED MONITOR
All accessories are of by HP
COMPUTERISED ACCOUNTING
All the accounts are computerized, when we switch over to computerized
accounting for first time. We should create all ledgers and enter opening
balances and classify at this stage. Just enter all the transaction in
vouchers, click the journalisation, position to ledger, and preparation to
trial balance, financial statement etc is done by the company.
FEATURES OF THE SYSTEM
The system is protected from the attack of viruses using advanced anti-
virus program. All systems are interconnected with each other by a
server.
PROS AND CONS OF THE SYSTEM
System has more advantages compared with disadvantages.
Works in stipulated time with precision
All the computers are inter-connected
The staff don’t want to rush out from office or systems to system
CONS
There is a chance of problems which results in the loss of data
Virus attack will destroy data
Hacking of the data of the company.
SWOT ANALYSIS
SWOT analysis is tool for auditing on organization and its environment. It is
the first stage of planning and helps marketers focus on key issues. SWOT
analysis is a strategic planning tool used to evaluating the strengths,
opportunities and treats involved in a project or in a business venture or
project and identifying the internal and external factor that are favorable and
unfavorable to achieve that objective.
INTERNAL FACTOR
The strength and weakness are internal factor of an organization. The
internal factor may be viewed as weakness depending upon their impact on
organization’s objectives.
EXTERNAL FACTOR
The opportunities and treats presented by the external environment
The external factor may include macroeconomic matters,
technological change as well as changes in the market place or
competitive position.
SWOT analysis may be used any decision making situation when a
desired end state has been defend. SWOT analysis may also be used
in precise planning and preventive crisis management.
The SWOT analysis provides information that is helpful in matching
the firm’s resource and capabilities of competitive environment in
which it operates.
SWOT ANALYSIS OF THE FIRM
SRENGTHS
Quality product
Good marketing network
Brand image of the company
Financially strong
A good work culture and environment
WEAKNESS
Lack of skilled workers
Lack of proper support from the government
Lack of proper electricity facility
OPPORTUNITIES
Wide spread market in neighboring
Enough change for entering in to international market
New technology and markets (should be updated)
THREATS
Healthy completion
Probable entry of foreign entities
Government rules and policies
Thus SWOT analysis is useful strategic planning tool and is based on
the assumption that if the manager carefully reviews internal strengths and
weakness and external threats opportunities, a useful strategy for ensuring
organizational success can be formulated.
CHAPTER 5
FINDINGS, SUGGESTIONS & CONCLUSION
CHAPTER 5
FINDINGS, SUGGESTIONS & CONCLUSION
FINDINGS:-
The company gets raw material without any interruption, since company appoints agents for importing materials.
The company’s raw material purchase shows an increasing trend during the 2008-2009 to 2012-2013 except in 2011-2012.
The TQM tools and policies are very effective and it helps in continuous improvement in quality of production.
The company is having a production target of 150 TMT per day and above 150 employees working in 3 shifts to achieve the target.
The production during 2008-09 to 2012-13 shows an increasing trend but for the financial year 2011-12 the production has declined.
The share capital of the company remains unchanged during last 5 years. The company mainly deals with cash transactions and credit facilities given only
to 8 parties in order not to have bad debts. Finance department is very keen to settle the clients with respect to the fringe
benefits of the employees like accommodation, medical bills etc. The employees are being selected only through direct interviews. The company provides incentives and also courter facilities for the workers. The company’s promotional activities only through advertisement. The customer relationship management of the company ensures the
coordination of people process and technology. The company’s sale shows an increasing trend during 2008-09 to 2012-13 except
in 2011-12. It may be due to decrease demand for the production has declined on 2011-12.
The company is fully computerized using oracle based software called Orion. The ERP implemented in the company enables faster/ systematic functions.
SUGGESTIONS
The company may continue the current policies of TQM and it helps in improving quality of production.
The company can adopt alternative method for selecting employees
The company may continue the fringe benefit given to the employees, it may ensure employee satisfaction.
The company can adopt other sales promotional activities with advertisement.
By providing more incentive, the company can improve morale of employees.
The advantages expected from implementing ERT and ESSI personnel attendance mentoring system, may be fully avail and system department may accelerate other automatic process needed in the company.
CONCLUSSION
GASHA STEELS Pvt. Ltd. is fully dedicated to reinforce steel industries; it is a branch of Kalliyath Group of company’s today’s leading entity in South India with total group turnover of 100crores.
Organizational study on GASHA STEELS PVT. LTD. helped me to gain in-depth knowledge about the company and the workings of six various departments. In short span of the study the company’s management provided me a good exposure to the working and management.
On studying the purchase department, I could understand the basic functions of the department and their policies relating to the purchase. The production department provides the information about production process, policies relating to TQM and the production during past 5 years. From studying the finance department I could understand the functions, objectives and accounting policies used by the company. The HR department of the company put a light on HR policies relating to the recruitment, selection, training and termination of employees. While studying marketing department, I could gain knowledge about marketing tools and techniques, product selling process etc. following by the company. As far as the system department is concerned I could understand the software configuration used and objectives set for this department. To wrap up the study, I may say that the six departments in the company, performs their functions efficiently to achieve the goals particularly and generally for the betterment of the company.