An official study tour organized by department of statistics at 18

Study tour report

On COCA COLA Company

By:

8thSemester Boys (SSI)BS Statistics

DEPARTMENT OF STATISTICS

UNIVERSITY OF SARGODHASARGODHA

An Official study tour organized by department of statistics at 18-4-2015. We feel highly

privilege to ascribe gratitude to the Dr. Muhammad Iqbal, Head of Department of Statistics

University of Sargodha, Sargodha, and to all the teachers for arranging such a great tour.

It would be an honor for us to pay gratitude to COCA COLA Beverages Pvt Ltd Lahore

PAKISTAN in providing opportunity to visit the organization.

Introduction & History

Created in Atlanta, Georgia on 8 May 1886, the first Coca-Cola was described as “delicious and

refreshing”. Not much has changed since then, and there’s still nothing better than an ice-cold

Coke to quench your thirst.

The Coca-Cola contour bottle, which dates back to 1915, is the most recognised packaging in

the world today, and the exact formula is a famous trade secret. Over time the Coca-Cola brand

has come to mean more than a drink, achieving celebrity status in many spheres of society. It

represents the power of optimism and positive thinking. It is “happiness in a bottle”, it connects

people and it brings out the best in the human spirit.

That’s why Coke is aligned with properties that embody the brand experience. In South Africa,

these “feel-good” platforms include football, music, holidays, food and summer. Across a range

of media channels, you’ll often hear about the involvement of Coca-Cola in landmark initiatives,

like Coca-Cola Football Stars, My Coke Fest, Coke & Food, and much more.

Coca-Cola is the only brand in the world to have an entire museum that showcases its history,

current reality and future possibility. The New World of Coca-Cola in Atlanta is open to the

public and is a “must see” if you are ever in that city. Coca-Cola contains sugar, high

carbonation levels and caffeine.

Coke was established in 1886 by John S. Pemberton in Columbia, Georgia. In 1889 Coca Cola

formula and brand was established by Asa Candler who also incorporated Coke in 1892.Bottling

business began in 1899.Non-alcoholic beverage concentrates and syrups throughout the world.

Started operating in Pakistan in 1953.CCBP (Coca Cola Beverages Pakistan Limited).Plants

located in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahimyar Khan, Multan and

Lahore. Two independent plants in Rawalpindi and Peshawar. Serves 70,000 customers and

retail outlets. Employs 1,800 people in Pakistan.

This report looks at the international beverage company Coca-Cola, one of the most recognized

brands in the world. Coca-Cola has built a global empire and now sells close to 400 brands in

almost 200 countries. The company claims to adhere to the “highest ethical standards” and to be

“an outstanding corporate citizen in every community we serve”.

Yet Coca-Cola’s activities around the world tell a different story. Coca-Cola has been accused of

dehydrating local communities in its pursuit of water resources to feed its own plants, drying up

farmers’ wells and destroying local agriculture. The company’s own workers have also suffered:

workers in Coca-Cola and supplier plants have seen their rights violated in countries such as

Colombia, Turkey, Guatemala and Russia. Only

through its multi-million dollar marketing campaigns can Coca-Cola sustain the clean image it

craves. This report not only reviews Coca-Cola’s record over and against its rhetoric on

corporate social responsibility. It also recommends action, both to send a message to Coca-Cola

and to redress some of the damage inflicted by the company’s operations. This is War on Wants’

mission more widely: to support people in developing countries in their fight against the root

causes of poverty, but also to inform and inspire people in rich countries to challenge the global

structures which sustain poverty across

the world.

When COCA COLA came in Pakistan?

In 1950s Coca cola started its operations in Pakistan In 1996, the coca cola itself took over

business operations in Pakistan & setup its 1st production plant in Karachi. Now there are 6

production units and11 distribution units working in Pakistan providing employment to more

than 6000 people. Coca-Cola Co expects to start production in at least three new factories in

Pakistan and two in Egypt over the next 18 months, seeing double-digit percentage growth in

sales for both markets this year, its Middle East and North Africa president told a foreign news

agency.

Surpassing Egypt for its sales growth, Pakistan will see three new plants open in the next 18

months in Karachi, Multan and Islamabad to serve the domestic market with sparkling drinks

such as Coke, Fanta and Sprite.

“We watch the needle in Pakistan and almost every month we red-line on what our capacity is,”

Ferguson said, adding he expected sales growth of around 20 per cent in Pakistan this year.

“We’re just scratching the surface there.”

Location:

There are total 8 production plants of coca cola beverages in Pakistan out of which 2 are under

process. The head office is in gulberg 3 Lahore. The production plant we visited is located 23km

raiwind road Lahore.

The Coca-Cola Company is one of the largest manufacturers, distributors and marketers

of nonalcoholic beverage concentrates and syrups in the world The Coca Cola has the world’s

biggest brand equity approximately 48 to 50 billion US dollars

Products & Brands

Soft drinks

Juices

Energy Drinks

Sports Drinks

Mineral Water

Other Drinks

Objective of study tour:

Our purpose of visiting coca cola to know about the quality management and the manufacturing

plant of coca cola beverages private LTD Lahore.

Manufacturing process

The manufacturing process steps are given below.

1#Ground water Plant

The first step is the water plant. The capacity of water plant is 285 cubic metre per hour.

2# Temperature requirements room

The temperature required for this purpose is -18 degree centigrade.

3# Water treatment section

In water treatment section there are many pipe lines above the building that’s supply the water to

water tank.

4# Water tank storage

In water thank the water is purified for washing bottles and is chlorinated with different

chemicals to avoid from the scaling of water. Ionic salts is used for water softing the capacity of

water tank is 10 thousand cubic meter.

5# Sugar storage

In this chamber sugar is stored for bottles and syrup.

6# Connery iritic storage

There is again 4 to 10degree C temperature is provided

7# Water softener

In this section water is injected and outs for washing and fillings for bottles.

8# Marico lab

This section has only one in and out door. In this lab different test are performed.

9# First manufacturing line

Glass bottles filling

This section contain three stages

Washing

After washing

After filling

And the bottles are inspected by inspection member the capacity of this line 400 bottles per

minute. The carbon dioxide is injected with 5.8 bars.

Piet line

This plant is an old and slow speed plant. The capacity of this plant is 12 thousand per hr.

High speed Piet line

This is new invested high speed line in 2012. The capacity of this line is 36 thousand bottles per

hr. the variety of bottles is 500ml,1.5 liter and 2.5ml. The sugar mixed in 2.5ml is 26 gram. The

carbon dioxide is injected with 9.8gram per cube.

Bottles study lab

In this lab there are performed different tests in different time intervals. Only one test is

performed after 24 hrs. Different technicians check the initial stage of bottles.

Plant R O room

There are two water softener injects water in plant and destroy harmful water. There is high

pressure pump that performs all the work.

UPS room

The capacity of this plant is 500 kva. When they change over from wapada to generator.

Syrup room

This is very sensitive room that contains figure print of only two person of the organization. It

contains two types of syrup in two different pipe lines. One is simple syrup and other is final

syrup.

Connect line or high tic line

This line invested in 2014. The purpose of this line is to save energy. The production of this line

is 36 thousand per hr. the pressure of carbon dioxide is 9.8 gram per cube.

Packing room

In this room the bottles are packed at different levels and scales.

Out door

It is the outdoor of manufacturing process of coca cola beverages.

Store room

It is the store room of the organization.

Quality measurement

Different levels are fixed to measure the quality the products of all types. For filling level the

organizer made such limits that are in favor of company in both situation means to bear these

limits and to satisfy their customers. The organization fitted such automizer that reject the syrup

sugar or any other quantity it they are out of such given tolerance limits.

For example bottle dhakan is much tight the company wastes such a product because they want

to maintain their quality. Or problem in bottle filling in large or less quantity then those bottles

are rejected to maintain their quality.