Page 1
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 1
An Investigation at the Intensity Use of Working Adults and Student Facebook Users, their
related loneliness and Engagement with Different Facebook Features Accordingly
Page 2
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 2
Abstract
Internet is an integral part of people today. It influences many spheres of lives,
including the emotional one. Influences on this sphere, and particularly on the feeling of
loneliness is one of the most discussed issues since it is claimed that social networking
enhances loneliness. However, there is evidence that such influence does not exist and usage
of networking account helps people to develop social skills.
In any case, social networking influences life of people, especially of those who
because of some reason feel lonely. Paying attention to the fact that there are various levels of
loneliness, and particularly little, average, and severe, it is possible to identify a range of
actions which are tended to be performed by people with each level respectively.
A range of studies which examine social, emotional condition and areas of brain
which are responsible for feeling lonely, communication, social interaction and other actions
and emotions which are associated with communication, explain the reasons of such
differences (Dykstra, Fokkema, 2007).
Page 3
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 3
Introduction
Nowadays the Internet is a very important part of people’s life. It is essential for
successful education, work, and also communication. With the process of globalization and
development of innovative technologies people became attracted to social networking, such
as Twitter or Facebook and started devoting more and more time to these networks.
However, for some people usage of social networking is only means to become
interacted, while for others, and these are the majority, social networking is the main way to
have some connection with the society. Today social networking and particularly usage of
Facebook provides people with all the necessary social interaction in terms of friendship,
communication, leisure, and even relationships (Boomsma, D2005).
On the basis of this fact social networks were blamed to contribute to loneliness of
people – spending more time online, they do not pay much attention to meeting people in real
life, so they lose their friends and become even lonelier.
At the same time it was noticed by the researchers that a range of other spheres of life
and attitudes are affected by usage of social networking, such as attitudes towards self and
other people. One of the researchers found that “Facebook users have higher narcissism,
exhibitionism and leadership levels than those who do not use Facebook.”
Probably, the reason is that the network became the place to speak about self, to share
one’s feelings, attitudes, likes and dislikes, posting and writing something frenetically in
order to reach as much audience as possible. Thus, social networking started meaning more
and more for people and for this it became blamed for making people lonely.
However, regardless of the fact whether lonely people became such because of social
networking or not, it is necessary to pay attention to the fact that similarly to the way
Page 4
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 4
Facebook contributed to various spheres of people’s lives, it contributed to the attitude modes
of people and their behavior when they are online.
According to the data provided by the American consulting firm Euromonitor, “over
270 million people in the world, almost 4 per cent of the world’s population, lived alone in
2011, representing a growth of 27.6 per cent since 2006, and 77 per cent since 1996.
Developing nations currently hold almost half of one-person homes, or 130.7 million people
against 107.5 million in 2006, representing a growth of 21.6 per cent.”
It is also claimed that many of these people, not all, but the majority, are frequently
connected to their Facebook accounts, creating a vision of being not alone (Murer, 2012).
Moreover, since social networking influences people’s attitudes, their behavior is changed
when they are online. This means that the more time people spend on their Facebook
accounts, the more they tend to use different applications.
It is hypothesized, that people who have high intensity of visiting the site tend to give
more time to reading the news feeding and use scrolling, whole those who have the highest
level of loneliness tend to spend more time viewing photos.
Method
A survey the method chosen for the current experiment. Results of the experiment are
supported by the literature review of peer reviewed studies which deal with the issue of
loneliness, social networking, and various aspects of people’s lives, such as emotions and
social skills, in order to support the results of the tests.
Participants
Participants of the research are 360 users of Facebook. All of them are divided into
the following age groups:
• Younger 18-27
Page 5
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 5
• Thirties 28-37
• Fourties 38-47
• Older 48-57
• Sixties 58+
Design
1) IV : Gender (Male / female)
Occupation (Student/ work/ unemployed)
DV FIS Score
LSQ score
2) IV: Age (Younger/ thirties/forties/fifties/sixties) (SELECT ONLY
participants who WORK)
Working Sector (Private/public/self employed)
DV: FIS score
LSQ score
3) IV: Age (Younger/ thirties/forties/fifties/sixties)
Marital Status: (Single / Married/ Divorced/ widowed/cohabitating)
DV: FIS score
LSQ Score
4) How are Facebook users related to the different features of facebook
Materials
A range of scales were used in order to reach the aim of the research and identify
whether the hypothesis is supported or it is not reliable.
Reliability Test
Page 6
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 6
FIS : when considering the 8 questions, Cronbach alpha drops to a staggering 0.464.
This may be due to wrong interval composition between the choices. However, if Q7 or Q8
are deleted, the Cronbach alpha moves to 0.619 and 0.707 respectively.
We decide to remove Q8 from the questionnaire as according to us this might not be
in proper scaling interval and most importantly, 52.1% of participants reported being
constantly log on to Facebook.
In the open end questions, participants confirmed the fact that they are constantly
logged on and whatever free time available, they are surfing on Facebook. This mean that the
amount of time participants allocate to Facebook usage is not correctly defined and thus
possible erroneous or
Thus Q8 deleted from FISQ, Cronbach’sα = 0.707 means acceptable reliability
Facebook Intensity Scale (FIS): Considering all the criteria (8) for evaluation of
reliability of FIS, the value of Cronbach’s alpha comes out to be 0.464. The reason behind
this is that the selection involves wrong interval composition. On deletion of queries 7 and 8,
the Cronbach alpha moves to 0.619 and 0.707 respectively.
Therefore, query 8 is removed from the questionnaire because it might not be under
proper scaling interval. 52.1% of the participants reported being constantly logged on to
Facebook.
With regard to open ended questions, the participants confirmed the fact that they are
constantly logged on to Facebook and in whatever free time available, they surf Facebook.
This implies that the amount of time allocated by the participants to the usage of Facebook is
not properly defined and contributes towards possible errors in calculation. Thus, query 8 is
deleted from FISQ, so Cronbach alpha becomes 0.707, which signifies acceptable reliability
FIScore : Mean of 7 FISQ
Page 7
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 7
• Lowest 0.1 – 1
1participant = 0.3 %
• Low 1.1 – 2
79 Participant = 22.0%
Mean= 1.74
SD=0.247
• Average 2.1 – 3
180 participants = 50.1%
Mean=2.56
SD=0.28
• High 3.1 – 4
88 participants =24.5%
Mean=3.41
SD=0.28
• Highest 4.1 - 5
11 participants= 3.1%
Mean=4.34
SD=0.12
RUCLA Loneliness Scale Cronbachα= 0.899 Good Reliability
FAS Cronbachα= 0.872 Good Reliability
LScore: Loneliness Score (Sum of all the 20 R-UCLA Question, care some questions
have been reversed namely LSQ1,5,6,9,10,15,16,19,20 – see LSQ1R)
Scoring Meaning:
Page 8
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 8
• 20-39 – Little loneliness
• 40-59 - Average Loneliness
• 60-80 – Severe Loneliness
Procedure
Analytic Strategy which includes SPSS and a range of stats are used in order to
achieve a range of goals, for example Pearson correlation and Hierarchical linear regression.
Results and Discussion
In order to discuss the results of the tests, it is necessary to identify the issue of
loneliness. The most common definition states that it is distress which is led to by
discrepancies between social relationship and ideal relationship.
This type of discrepancy is called cognitive and it makes clear that loneliness and the
state of being alone are not the same issues; moreover, none of them guarantees being
protected from the second one.
It is more correct to state that the feeling of distressing which occurs as a consequence
of perceiving some social relationship to be not as satisfaction able as it is expected or desired
to be. Loneliness can be measured; it can be conceived and mentally represented. It
influences thoughts, feelings, and behaviors of people. Moreover, it might have serious
consequences of health of people and their well being (Boomsma, D2005).
Graphs below demonstrate percentage of loneliness and change of the percentage on
the basis of some factors which influence it directly. The first graph demonstrates the
percentage of lonely people. The data was gathered in the years 2006 and 2008 and it is
clearly seen the shift which occurred within two years.
Page 9
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 9
As for the following graph, it demonstrates the percentage of lonely men and women
in various age groups.
The current graph demonstrates that there is some connection between the feeling of
loneliness and income of people. The graph does not provide division on males and females.
However, it demonstrates the three levels of severity of loneliness – sometimes, most of time
always are equal to little, average, and severe accordingly.
Page 10
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 10
(Loneliness 2010. The social report.)
In order to understand the results of the test deeper, it is necessary to pay attention to
the fact that despite the fact that loneliness, when defined by different researchers, has many
common characteristics, it can be conceived in various ways.
According to one loneliness theory, specific provision deficiencies of social
relationship might contributed to specific types of feelings which are experienced by lonely
people. For example, if a person is not involved into social network life enough, he or she
might feel that he or she is socially lonely, that there is not aim in the person’s life, that he or
she is bored, etc.
However, when dealing with the results of people who do not have spouses, it is
necessary to pay attention to the fact the aspects of loneliness which are experienced them in
a greater measure are feelings of desolation, anxiety, and insecurity.
Recent studies demonstrate that such feelings are associated with many other aspects
of people’s lives. For example, a marriage starts serving as broad integrative mechanisms
which are aimed at diminishment of emotional and social loneliness, especially for females.
According to another theory, loneliness comes from deficit of social skills. This
theory is especially important for testing the hypothesis – people who experience severe
loneliness tend to participate less in social life, so they are not interested in current events, but
they are more likely to view photos, coming back to the past in their memories.
Viewing photos of their friends from some events, people tend to analyze each detail
of the photo in order to get as much information from the picture as possible. This allows
them to get to know more about the event and sometimes identify what had happened before
the picture was taken or what is going to happen after the photo is made.
Page 11
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 11
According to a recent research, “loneliness is associated with more self focus, poorer
partner attention skills, a lack of self disclosure to friends, especially among females, and less
participation in organized groups, especially among males.”
The studies which have been mentioned above deal with the social aspect of the
problem. As for those which examine the issue of personality, it shows that “loneliness is
associated with shyness, neuroticism, and depressive symptoms, as well as low self esteem,
pessimism, low conscientiousness, and disagreeableness.
Associations among these characteristics have sometimes led to conceptual confusion
between loneliness and depressed affect, poor social support, introversion, and/or
neuroticism.
Research indicates, however, that loneliness, although related, is independent of these
characteristics both conceptually and operationally (the measurement tools for each of these
characteristics are relatively specific for the corresponding traits).
Moreover, the effects of loneliness on physical health and physiology are generally
not explained by the behavioral and personality characteristics with which loneliness are
associated, indicating that loneliness may be a unique psychosocial risk factor whose affects
are distinguishable from some combination fop or social support, depression, and personality
traits.”
Trying to understand behavior of lonely people who constantly use Facebook and
particularly some of its applications, it is essentially important to pay attention to their
psychological conditions and feelings. It is important to notice that in many cases loneliness
provokes aggression. However, aggression of this type is not necessarily a negative aspect of
behavior of people.
Page 12
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 12
Addressing an evolutionary conceptualization of loneliness, it is necessary to pay
attention to the fact that aggressive feelings which come from this type of state are adaptive –
they also serve as motivation to replace or repair some social connections (Van Buskirk,
1991).
People are born free and independent, however, in order to survive and support
normal living it is necessary to communicate. So, this means that social connection is the key
to well being and health.
However, such issues as health, genes, environment and level of socialization of
parents play as efficient role when it comes to the level of loneliness of their children.
At the same time it is necessary to remember that genes are not the only issues which
promote loneliness or selection of activities online. A great importance is given to the issues
of people’s sensitivity to the social pain of people, their rejection and isolation, as well as
propensity to receive some “nutritious” issues from the environment in order to support their
social role and social interaction (Boomsma, 2005).
These help people to determine what context helps them to feel more comfortable and
what particular activities, in this case usage of applications, are able to make feeling of
loneliness more intensive or dampen it (Boomsma, 2005).).
As it has been already mentioned above, psychological condition of people is very
important to be taken into account in order to explain their behavior. According to an axiom
of the human relationships study, all people are highly social animals.
This means that all people including those who feel severe loneliness and Facebook is
their only means of connection with the society, have some sense of social connectedness. It
is vital for people and it can be compared to drink and food.
Page 13
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 13
In order not to feel lonely, people need maintain balance of relationships and
communication. Despite the fact this balance is individual for every human being, it is
important at every level of life and thus, it is defined and influenced by a range of conditions
and circumstances (Stokes, 1985).
According to a recent study, “mental representations of our connections with others
are characterized by individual, relational and collective dimensions. These dimensions
correspond to individual, relational, and collective selves posited by theories of the self.
At the individual level, feelings of isolation and low self-worth are precluded when
people feel comfortable with themselves, and their fit in a social world. At the relational
level, feelings of interpersonal connectedness are fostered in close dyadic relationships
(Weiss, 1973).
At the collective level, feelings of group identification and cohesion satisfy a need for
belonging. This three-dimensional representation of loneliness holds in young adults and
across gender and racial, ethnic lines in middle age adults, suggesting universality to this
representational structure of the social self.”
As it has been already mentioned above, Facebook and visiting the social networking
might influence behavior of people. However, more strong influence is exercised by the state
of loneliness – lack of social interaction influences people’s decisions and as a consequence,
their behaviors. These way trait-like characteristics, which come from the mixture of genetic
bias and life circumstances and feelings of isolation, form the result.
Since a person experiences trigging to loneliness, he or she tends to generate a form of
thinking which is defensive – a lonely social cognition. Cognition of this type changes the
world view of the person. As a consequence, people who are lonely tend to be pessimistic,
anxious, and have numerous fears, including fear of negative evaluation.
Page 14
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 14
These feelings are much rarer in people who believe that their social life is balanced.
So, the groups of people who are lonely tend to act in a more anxious way, demonstrate more
negative emotions in order to become self protected. Paradoxically, but such behavior leads
to self defeating.
Addressing the issue of viewing photos and news feed, it is natural that in order to
protect themselves, people try to limit access of information – for them it is much better to
view photos of some past events and to get to know about something which has already
happened, while sometimes news feed represents current events or tell about something
which is going to happen (Amichai-Hamburger, Ben-Artzi, 2003).
Moreover, viewing photographs does not bring as much information as reading news
and this is an important aspect for the lonely people. Despite the fact that they are trying to
draw more information from the pictures, as it has been already mentioned above, they tend
to notice only that type of information which is acceptable for them, while news feed might
contain something which might bring hurt.
According to one of the studies, people who feel lonely tend to demonstrate negative
behavior towards other members of their community. It is natural that the rest people start
viewing them more negatively and as a consequence, they act in the appropriate way (Jones,
1981).
An experiment was conducted to verify this hypothesis. A group of people was
introduced to a person who was said to be lonely and not demonstrate advanced social skills.
As a consequence the main part of the group did not tend to communicate with this person
much.
It was expected that such behavior would only enhance loneliness of the person under
the experiment and it happened so. However, in a while it was noticed that the person was not
Page 15
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 15
interested much in getting to know about events, but he tended to pay more attention to the
photos which could be found online and in the social networking systems.
It was concluded that viewing these photos the person created a kind of environment
which was similar to the one which was desired to be experienced – the person was safe since
he was alone and at the same time he had an opportunity to “participate” in some events.
It is notable that people who do not experience severe loneliness are involved in the
same type of creation of “artificial environment” – they view news feed to get to know what
is happening, to think about the events and experience some emotions about them, at the
same time they stay in safety. Moreover, entering their account and viewing more and more
news, they feel to be socially more active.
However, in both cases people do stay less communicative; they do not develop their
social skills. It is natural that this fact cannot be hidden from the society, so these people
become socially rejected.
Thus, the chances that they would experience more severe loneliness become higher;
at the same time people become more sensitive both to their surrounding, their emotions,
attitudes, and acceptable in their social environment.
Psychological and social aspects of loneliness and their influence on behavior of
people are important to identify the reasons of influence people’s behavior. However, the
main role in the process of determination is played by the processes which occur in the brain
of people.
It is necessary to pay attention to the fact that even if people who are lonely and spend
more time in social networks tend to pay more attention to social events, still they do not get
better or more sophisticated skills of communication. People who are lonely are not as
Page 16
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 16
accurate as not lonely people when it comes to decoding of their postural and facial
expressions of thoughts or emotions.
Since lonely people do not have any normal balance or correspondence between
accuracy and attention, when they are shown different scenes, people or objects (positive or
negative) those parts of the brain which are associated with taking perspectives and attention
vary accordingly in order to respond each of the shown pictures of scenes.
Research identifies that in comparison with not lonely people, those who are lonely
demonstrate greater activation of the casual cortical part (it is consistent with more significant
and greater efforts to pay attention to something negative); they also demonstrate lesser
temporal parietal junction activation (since other person’s perspective is paid less attention
to).
The research identifies that set of regions of the brain which is associated with reward
systems (ventral striatum, etc.) is down regulated in people who are lonely (in comparison to
those who are not lonely) when they were shown some positive social pictures. This means
that lonely people receive less pleasure from some positive circumstances in comparison with
people who are not lonely.
Moreover, for lonely people it is not less enjoyable to become informed about some
good event, news in general are not liked by them. One of the reasons is that lonely people
tend to “close” in themselves, that is not only to stay conservative, but also to prevent any
changes enter into their lives.
Despite the fact that actually these changes are desirable, because of anxiety and fear
extremely lonely people are afraid of these changes; they prefer viewing changes which occur
in lives of these people and at the same time stay sure that the lack of interaction and absence
of real life communication bring stability and safety into their lives.
Page 17
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 17
Time is an important factor to be taken into account when it comes to construction of
negative realities in lonely people. A research involved measurement of integration of lonely
people and particularly measurement of various points which could be noticed at a recorded
video.
It was noticed that the more time people who are lonely spend in some social
environment which is full of people, the more negative development they develop towards it.
This means that greater amount of communication and as a consequence, greater flow of
information develops more negative social cognition.
In the cases when loneliness is viewed on a continuum which ranges from little degree
to severe loneliness, it is possible to claim that behavioral and cognitive characteristics differ
when it comes to commensuration with the loneliness degree.
However, people who experience little feeling of loneliness can be characterized by
unique profile which is adaptable and which is not always the opposite to the profile of
people who are severely lonely.
The research demonstrates that 20 per cent of the participants experience little
loneliness, 20 per cent experience average loneliness, and 60 per cent of the participants
experience severe loneliness.
Approximately four or five personality dimensions differ from people with little and
severe loneliness. The dimensions were being agreeable, more outgoing, non neurotic, and
conscientious; such issues as positive mood, social skills, higher optimism, better self esteem,
support of the society, lower anxiety, lower anger, shyness, less fear of negative
consequences of evaluation, negativity, etc. It is necessary to pay attention to the fact that
people who have average or high loneliness demonstrated indistinguishable results on these
scales (Peplau, 1982; Pinquart, Sorensen, 2003).
Page 18
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 18
However, the results do not prove that people who have little loneliness have
characteristics which make them immune to feeling lonely. Rather the results mean that when
these people feel that they are socially connected, dispositions and states constellation are
expressed by them in order to enrich their lives both qualitatively and quantitatively in
relation to people who have severe or average feeling of loneliness.
This means that for every person it is very important to be socially connected. Such
interpretation of the results of the tests can be supported by information from a study which
reveals young adults to feel lonely and alter connected in terms of social communication (as
well as vice versa) by recalling a time when they did not feel like belonging to the society or
as if they were rejected by it, as well as when they felt that they were an essential part of their
community.
The study reports that “measures of affect, social factors, and even personality traits
mirrored and tracked the acute changes in loneliness introduced by the hypnotic
manipulation.
Participants introduced to feel socially connected, compared to lonely, reported
significantly less negative mood, higher self esteem and optimism, better social skills, social
support and sociability, greater extraversion and agreeableness, and less shyness, anxiety,
anger, fear of negative evaluation and neuroticism.”
It is suggested by the study that the feeling of loneliness has some central trait
features. However, central in the sense that it is able to influence the way people construed
themselves and other people, as well as by extension and the way other individuals view and
act themselves when communicating with these people.
Page 19
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 19
Thus, despite the fact that social circumstances which objective (such as ostracism)
are very likely to change the feeling of loneliness, those factors which are subjective tend to
keep people in the state of being lonely or socially connected (Mahon, 2006).
As a consequence, when people who are lonely in a greater measure think about
behaving and acting toward other people in a way which only supports their isolated
existence, those who are less lonely hold a view of others which is more favorable and which
tends to contribute to their state of being treated in a more positive way (Peplau, Perlman,
1982; Pinquart, Sorensen, 2003).
Since people who are very lonely demonstrate behaviors which make them even
lonelier, it is necessary to examine the main approaches which are taken in order to limit
influence of the society.
First of all, many people who are lonely spend a lot of time in social networks because
they protect themselves from the society; they are embarrassed by the fact that they are lonely
or have no private life.
However, such activity as viewing friends’ photographs makes them feel that they still
are the part of the community and this feeling of connection, as it has been already mentioned
above, is an essential element of being of every person.
Secondly, it is important to pay attention to the fact that severely lonely people are
very likely to use a range of other applications in order to distract themselves from their
loneliness.
Choosing the applications, people tend to create their own set of conditions to accept
and to pay their attention to - this set of conditions is limited by the applications which do not
bring much new information that might be hurtful (Amichai-Hamburger, Ben-Artzi, 2003).
Page 20
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 20
Despite the fact that severely lonely people tend to hide from the society, still they
have desire to communicate. This fact is obvious because first of all, communication is one of
the basic elements of the normal living, which are aimed at the process of balancing physical
and psychological aspects of life.
And secondly, because of the fact that people become lonely because their social role
does not meet their desires or expectations; what is important about this is that they do have
desire to communicate (Mistakes lonely people often make).
However, becoming lonely is not about personal attitudes, desires, and possibility or
impossibility to meet some expectations, but, as it has been already mentioned above,
numerous factors influence the condition and social support is one of them.
It is important to pay attention to the fact that there exists a unique relationship
between poor orientation in the networking system and loneliness and this relationship is
dealing with the importance of individual differences in terms of ability and willingness to
use social networks to gain some support.
Despite the fact that some people usually do not receive enough social support form
Facebook, some seem to use the network exactly in the periods when they need social support
more.
Thus supports the hypotheses that characteristics of personality are very important
predictors of feeling of loneliness, especially when affinitive situations in the model include
attributions and strategies. However, in many cases contribution of the factors is reduced and
it is necessary to note that loneliness extraversion effect might become diminished by more
than 50 per cent (Nurmi, Toivonen, Salmela-Aro, 1997).
Page 21
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 21
As a rule, extraversion is associated with a great need of stimulus because the cortical
arousal level of low. This means that behaviors increase the social contracts extent and as a
consequence, lower possibility of experiencing feeling of loneliness.
The research demonstrates that students experience some relationship between
loneliness and extraversion which can be found to be mediated by some variables of social
networking. This indicates that people who are extraverts are not so lonely because their
networks are large.
At the same time attributions and strategies are likely to impact negatively on the
social networking life which explains why the factors’ inclusion reduces the extraversion
effect.
Neuroticism turns out to be one of the strongest factors which indicate loneliness in
the expanded model because the model itself identifies the fact that neuroticism is an
important feature of the feeling of loneliness among students (Hecht, Baum, 1984).
Self perceived likeability and self esteem are important factors which are associated
with loneliness in males. An analysis of data was performed separately for males and females
and it was indicated that self esteem is the issues which might predict the feeling of loneliness
in males only.
However, the loneliness and self esteem association is not significantly influenced by
gender. Similarly the experiment did not show any gender differences which might emerge
because of the five predictors of variables of the feeling of loneliness. This finding is notable
because it is innovative and it was performed at a more effective level of analysis and
samples representativeness (Amichai-Hamburger, Ben-Artzi, 2003).
Page 22
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 22
Dealing with the issue of amount of people who are lonely, it is necessary to pay
attention to the fact that there are no demographic variables which would predict the
outcomes of the full model.
Moreover, social desirability influences the experiment only to some extent,
indicating that there is little correlation between a range of investigated psychosocial
variables and social desirability (Amichai-Hamburger, Ben-Artzi, 2003).
Reasons of loneliness can be different. However, its connection to genetics cannot be
overestimating and it is the main contributing factor. As for the rest one, these are situational
variables, such as diverse, moving to some other location, some trauma, or physical isolation.
It is necessary to pay attention to the fact that in some cases loneliness is the sign of
some psychological disorder, depression for example. The most frequently it is observed in
people who are not self confident enough and believe that they are not worth attention of
other people or their regard. Such attitude towards self might lead to chronic loneliness,
isolation and some serious mental or physical disease.
Loneliness is able to cause numerous negative effects on health. The risks which are
the most frequently associated with loneliness are:
• Stroke;
• Cardiovascular disease;
• Depression;
• Suicide;
• Decreased ability to learn;
• Decreased memory
• Higher level of stress;
Page 23
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 23
• Behavior of antisocial type;
• Inability to make decision effectively;
• Drug abuse;
• Alcohol abuse;
• Altered function of the brain, etc.
• Immunity is also impacted by stress which is caused by feeling of loneliness.
However, the issues mentioned above are not the only contributions of loneliness.
Such aspects of people’s lives as diet, healthy lifestyle, sleep, fatigue and many others are
influenced by the sense of loneliness.
There are a range of measures which are advised to be taken in order to fight
loneliness. However, these are not frequently effective because in some cases only
specialist’s help might bring some changes.
Still, if it is noticed that somebody spends too much time in social networks, and even
more – at the same time demonstrates antisocial behavior and other actions of a lonely
person, he or she should be helped to recognize that something should be done in order to
shift from the virtual world of friends into the real one. Some more steps which might help
people with little loneliness level to fight it are:
Recognition of the fact that the person is lonely and something should be changed in
order to prevent this person from being addicted to social environment which is created by
himself or herself with the help of social networking;
Understanding of impact of social networking on the feeling of loneliness, and it
influence on life, physical and mental health;
Changing activities in order to become more enjoyed by one’s life;
Page 24
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 24
Focusing on the development of relationship of high quality with people in the real
world; on this step it is important to choose people who have the same interests, point of
view, values, traditions, etc. in order not to become disappointed and not come back to usual
social networking messaging system (Loneliness. Causes, Effects and Treatments for
Loneliness.).
Limitations and recommendations
The study involves 360 participants and most of them come from Mauritius, and this
means that it might not reliable for many other countries in terms of population tendencies.
Despite the fact that the study analyses numerous aspects of life which influence the issue
studied, it uses data of the tests only of those people who work and pays little attention to the
students, adolescents, and children.
Future direction
Future research might address the issue of relationship between social support which
is obtained by lonely people through social networking, their ability to use these support
resources, and the relationship between the sources and the loneliness itself.
Implications
It was found out by earlier researches that people who are lonely tend to attribute their
loneliness to characteristics of personal type and these are hardly changeable in comparison
with situational ones.
It is shown by the current study that loneliness and lack of usage of social support
resources influences behavior of people. The first signs that a person enhances his or her
loneliness occur when people start following particular model of behavior, in this particular
case starting paying more and more attention to viewing photos and receiving less
information about the society and the world.
Page 25
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 25
The findings indicate the reasons which might enhance loneliness and well as actions
which make it more severe in people. This data could be used in order to identify people who
have little, average, or severe loneliness in order to address their problem in the future and
give them an opportunity to avoid serious problem with their physical and mental health.
Conclusion
The current study is aimed at investigation of the problem of loneliness and its
connection with social networking and engagement with different Facebook features.
According to the initial hypothesis, people who are severely lonely all the time are engaged
into viewing photos in Facebook, while those who enter their accounts very often tend to read
news feed.
The hypothesis was supported by the tests and literature review of already existing
researches, which view the phenomenon of loneliness from different perspectives, explaining
how various aspects of the condition influence behavior of people and make them behave one
way or another.
Page 26
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 26
References
Amichai-Hamburger, Y, Ben-Artzi, E. (2003). Loneliness and Internet Use. Computers in
Human Behavior, 19, 71-80
Boomsma, D. et al. (2005). Genetic and environmental contributions to loneliness in adults:
the Netherlands Twin Register Study. Behavior Genetics, 35, 745-752
Dykstra, P. Fokkema, T. (2007). Social and emotional loneliness among divorced and
married me and women: Comparing the deficit and cognitive perspectives. Basic and
Applied Social Psychology, 29, 1-12.
Hecht, D., Baum, S. (1984). Loneliness and attachment patterns in young adults. Journal of
Clinical Psychology, 40, 193-197
Jones, W. (1981). Loneliness and social contact. Journal of Social Psychology, 113, 295-296
Loneliness 2010. The social report. Retrieved from http://socialreport.msd.govt.nz/social-
connectedness/loneliness.html
Loneliness. Causes, Effects and Treatments for Loneliness.
http://psychology.about.com/od/psychotherapy/a/loneliness.htm
Mahon, N. et al. (2006). A meta-analytic study of predictors for loneliness during
adolescence. Nursing Research, 55, 308-315.
Mistakes lonely people often make. Retrieved from http://www.succeedsocially.com/lonely
Murer, R. (2012). Loneliness and Social Networks. Retrieved from
http://www.slideshare.net/rdmurer/loneliness-and-social-networks
Nurmi, J., Toivonen, S., Salmela-Aro, K. (1997). Social strategies and loneliness. Journal of
Social Psychology, 137, 764-777
Peplau, L. (1982). Loneliness and self evaluation. New York: Wiley
Peplau, L., Perlman, D. (1982). Perspectives on loneliness. New York: John Wiley & Sons.
Page 27
AN INVESTIGATION AT THE INTENSITY USE OF WORKING ADULTS AND
STUDENT FACEBOOK USERS, THEIR RELATED LONELINESS AND
ENGAGEMETN WITH DIFFERENT FACEBOOK FEATURES ACCORDINGLY 27
Pinquart, M., Sorensen, S. (2003). Risk factor for loneliness in adulthood and old age – A
Meta analysis. Hauppage, New York: Nova Science Publishers
Stokes, J. (1985). The relation of social network and individual difference variables to
loneliness. Journal of Personality and Social Psychology, 48, 981-990
Van Buskirk, A. (1991). The relationship between coping style and loneliness in adolescents:
can “sad passivity” be adaptive? Journal of Genetic Psychology, 152, 145-157
Weiss, R. (1973). Loneliness: The experience of emotional and social isolation. Cambridge,
MA: MIT Press