An Introduction to Social Collaboration

An Introduction toSocial Collaboration

2015-02-26 Wortgefecht Training & Beratung 2

Today's Speaker

Michael GisigerMaster's degree in History, Media Sciences, and Business Administration, EMBA (enrolled)

CompTIA Certified Technical Trainer CTT+ / SVEB I

● 12+ yrs. of experience in Marketing & PR

● 7+ yrs. of experience as a Social Media / Social Business consultant

● 7+ yrs. of experience as IT trainer


A „True“ Digital Native


Today's Topic in a Nutshell


The „Difference Engine“

Each cycle has 10xmore users thanthe cycle before


Yesterday's „Digital“ Workspace


Enter Facebook!


Today's Digital Workspace


So, Today's Topic is not

Customer-faced Social Media

Sharing, discussing, and interacting around content in social networks.

Richard von Kaufmann, 2013


Today's Topic is

Internal Social Media (Social Collaboration)

Sharing, discussing, and interacting around content in „closed“ social networks.

Richard von Kaufmann, 2013


THE PROBLEM


Businesses Fell Out of Touch„When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work, how can you pretend to be competitive?“

Thomas Friedman, The DIY Economy, New York Times, December 2009

https://www.flickr.com/photos/sachac/222673565/sizes/z/in/photostream/


Why?

Re:Re:Fw:Re:Fw ... is not a process!Ralph Siepmann


And Because You Are Stuck Behind A


Compare This!


It's Time to Move

One to OneFew to Few

Open andSearchable

Cloud


THE SOLUTION


Create New Collaborative Spaces

Clients

YourBusiness

Partners

RulesKnowledge SharingCommunity

Customer ServiceAwareness

Content SharingCollaborative EditingEnterprise MicrobloggingExisting Systems Integration

ChatBlogsForumsFeedbackExisting CRM

● collaborative● real-time● transparent● felxible● cloud


Social Collab is The New Intranet


Navigating Daily BusinessComplex work process● Cross organizational● Email driven workflows● Fractured communication threads● Project artifacts not in flow● Versioning-quality control● High value meeting time for

status, issues tracking● Continuous improvement

hampered by buried knowledge


Navigating Daily BusinessSimplified with social● Transparent, persistent

thread of work dialogue● Documents in current context● Visible problem solving● People to people; people to

content● Conversation becomes a

knowledge base


THE USE CASE


Go „ZERO EMAIL“

Thierry Breton, CEO of Atos, 2011

„Our Ambition is to be a Zero email company within three years.“


Reality Check

February 2011100 internal email / employee / week (20 per day)

15.000 posts / month on Yammer14.000 wiki users writing2.500 comments / month10 calls or sessions / monthvia IM

February 201440 internal emails / employee / week (8 per day)

300.000 posts / month on blueKiwi2.000.000 blueKiwi page views / month7.500 blueKiwi communitys250.000 Sharepoint page views / month90 calls or sessions / monthvia Lync

Emails

-60%

Collaboration

*20(cf. http://www.tecchannel.de/kommunikation/e-mail/2064386/einblicke_ins_zero_e_mail_projekt_bei_atos/index.html)


BlueKiwi?

https://www.youtube.com/watch?v=n2fNUcEutn0

https://www.youtube.com/watch?v=n2fNUcEutn0


THE BENEFITS


Networked, collaborative businesses are more likely to be market leaders, gain

market share, and achieve higher profit margins.

Capgemini Consulting & MIT


73% of businesses are more likely to report improved sales and new customer acquisition through the use of social

collaboration tools.

Capgemini Consulting & MIT


Knowledge workers may spend as much as 30% of their working day looking for

people or information necessary to do the job.

McKinsey Global Institute


Social collaboration tools can actually improve productivity of knowledge

workers by 20 to 25%.



89% of CMOs believe collaboration technology will play a big role in helping

them realize their goals.

IBM Global C-suite Study 2014


More than 80% of executives believe that enterprise-wide collaboration is the key

to success.

Kelton Research


30% less emails through the usage of social collaboration tools.



... but the vast majority of social collaboration initiatives have failed so far.

Most success rates hoverat or below 10%.

SideraWorks 2014


THE CAVEATS


Focus on the SocialWith social software, the social side comes first.Turning on the tools and hoping for the best is not a strategy.

Open andSearchable

Cloud


Not on the Tools


Focus on Use Cases and Collaborative Guidelines

Process People (Culture)


Daily WorkflowsSocial software has to be truly integrated into your employees' daily workflows.


Last But Not Least


Thank You For Your Time!

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Michael Gisiger

Hintere Engehaldenstr. 38CH-3004 Bern

+41 76 310 48 49

[email protected]


BACKUP


Some Benefits

20 to 25% higher productivity... for Knowledge Workers.(McKinsey Global Institute)

30% less emails... trough the usage ofSocial Collaboration tools.(McKinsey Global Institute)

26% higher profitability... companys in the US that make use of social software [compared to their peers].(Capgemini Consulting & MIT)

58% of all employees want social... employees in the US prefer companys that use social software.(McKinsey Global Institute)

4 out 10 B2B-customers demand efficient collaboration... and have switched to another supplier because of the lack thereof.(Central Desktop Survey)

Quelle: Christoph Bauer, Social im Jahre 2014

An Introduction to Social Collaboration

Business

wortgefecht training

social media sharing

closed social networks

todays topic

todays digital workspace

business administration

people people

media sciences