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TYPOGRAPHYAN INTRODUCTION TO SENSIBLE
A UCLA ACM PRODUCTION
YOUR HOST
WHY SHOULD I CARE?
WHAT IS TYPOGRAPHY?• Text is words
WHAT IS TYPOGRAPHY?• Text is words
• Visual text involves typography
WHAT IS TYPOGRAPHY?
WHAT IS TYPOGRAPHY?• Text is words
• Visual text involves typography
• Typography is NOT just fonts!
WHY DOES IT MATTER?• Reader attention
WHY DOES IT MATTER?• Reader attention
• Readers do not want to read
TYPOGRAPHY DOES NOT MAKE YOUR WRITING BETTER
–You, presumably
“But James, I don’t know design!”
WHY DOES IT MATTER?
WHY DOES IT MATTER?• Reader attention
• Readers do not want to read
• Typography already matters to you
TYPOGRAPHY ISN’T REQUIRED, BUT
NEITHER IS SHOWERING
WHAT IS GOOD?• Typography is utilitarian
WHAT IS GOOD?• Typography is utilitarian
• There is more than one correct answer
WHAT IS GOOD?• Typography is utilitarian
• There is more than one correct answer
• Good typography can be ugly
–Some famous designer dude
“Good design is invisible.”
HOW TO GET GOOD
BAD TYPOGRAPHY HABITS
FIVE RULES
1BODY TEXT
2POINT SIZE
3LINE SPACING
4LINE LENGTH
5FONT CHOICE
COMPOSITION
QUOTATION MARKS• Straight quotation marks are what you get from the
apostrophe key
• Curly quotation marks are what you get from being
good
QUOTATION MARKS
'' ""
‘’ “”
QUOTATION MARKS
‘ “
’ ”
QUOTATION MARKS• Straight quotation marks are what you get from the
apostrophe key
• Curly quotation marks are what you get from good
typography
ONE SPACE• Always put one space between sentences
PARENTHESES, ETC.• Parentheses, brackets, and braces should not take