An Introduction to Pragmedic

Professor Brian D. Smith

‘The world-recognised authority on the evolution of the life sciences industry’

2

1978–1987 Research Chemist at Sterling Winthrop and Smith & Nephew

1987–1996 Product/Marketing Manager at Smith & Nephew, Davis+Geck and London International

1996–1998 Head of Marketing at Boehringer Mannheim

1998 Pragmedic founded

1998–2016 Trusted advisor to many leading Pharma and MedTech companies

1998–2003 PhD in Strategy making in Life Science Markets at Cranfield University

2001 Founding Editor, The Journal of Medical Marketing

2003–2007 Research Fellow, Cranfield University

2005 ‘Making Marketing Happen’ published

2007–2013 Research Fellow, Open University

2008 ‘Creating Market Insight’ published

2011 ‘The Future of Pharma’ published

2012–to Date Adjunct Professor, Bocconi University

2013 ‘Marketing and Finance’ published

2014–to Date Visiting Professor, University of Hertfordshire

1998–2016 300+ publications to date‘Darwin’s Medicine’ published

Every project is led by Professor Brian D. Smith

Academic Leadership, Real World Advice• Leading-edge research into our

industry’s evolution• Radical new ideas of business model

adaptation

• Actionable approaches to organisational transformation

• Personalised support for senior executives and their teamsGeneral

ConsultanciesLife

ScienceConsultancies

AcademicsFellow Fellow

© P

ragm

edic

201

6: In

trodu

ctio

n to

Pra

gmed

ic v

1.1

3

© P

ragm

edic

201

6: In

trodu

ctio

n to

Pra

gmed

ic v

1.1

Consulting Approach Pragmedic Approach

Real world problems don’t yield to standard processes and templates

• “Cookie cutter” solutions for diverse companies

• Delivered by junior consultants

• Low knowledge transfer or sustainability on project completion

pany D

pany ACompa ny C

How ismy marketevolving? How

can Iimplement

better ? Whatare my

strategicoptions

?

How canI build

capability?

How canI createaddedvalue ?How

can I show

value ?

Standardised Methodology

How ismy marketevolving?

How canI build

capability?

How canI createaddedvalue ?

Howcan I show

value ?

Howcan I

implementbetter ?

Whatare my

strategicoptions

?

• Case-specific answers for unique companies

• Developed and delivered personally by Professor Brian D. Smith

• Permanent transfer of capabilities to the client team

Our therapy

area

Our CompanySize

Our resource

limitations

Our timescalesOur competitors

Our current plans Our Culture

4

They want leading-edgemanagement science provided by a worldrecognised thought leader

They want an expert who understands the practical realities of today’s life sciences industry

They want answers to their individual issues delivered in a way that suits their firm’s situation and culture

© P

ragm

edic

201

6: In

trodu

ctio

n to

Pra

gmed

ic v

1.1

Clients choose Pragmedic for three reasons

Please contact me to discuss your business challenges

5

[email protected]

www.pragmedic.com

Tel +44(0)1438 712441Mob +44(0)7970 829764

https://www.linkedin.com/in/drbriandsmithhttps://twitter.com/drbriandsmith

Professor Brian D. Smith