An Introduction to Personalised Products

Understanding Customisable Products and the opportunities to use them to

increase profits and develop new markets

An introduction to our White Paper

White Paper Objectives

To help you understand the products, customers, suppliers and markets for customisable, configurable and personalised products.

To explore the software, business processes and other critical success factors required to sell, produce and market these products

The Products Explained

The Business Case

1. Unlimited Choice2. Reduced Stock / Capital Investment3. Reduced Lead Time for New Ranges4. More Unique Products5. Streamline Processes6. Changing Profile of Consumers7. High Impact Promotions

The Technology Drivers

Cultural Influences

● The Rise of the Maker Movement● Mass Personalisation● Mass Customisation● Brands Culture● Attitude to Technology● Emotional Bonding with Personalised Products● The Long Tail - Unlimited Choice

Software Required

Types of Customisable Products

Current & Future Markets● B2C - Fashion & Footwear - create your own using product configurators● B2C - Photo Gifts & Products - upload photos for prints, wall art & gifts● B2C - Personalised Gifts & Products - personalise a template to make unique & stylish gifts● B2C - Artists & Designers - print on demand wall art & gifts● B2C - Fashion Print on Demand - licensed content on t-shirts & clothing● B2C - Greetings Cards & Calendars - design your own cards & calendars● B2C - Trophies & Awards - personalised for achievement, incentives & motivation● B2C - Clubs & Charity Products - personalised or on demand to promote membership of a club or raise

money for that organisation● B2B - Print Wear, Sports Wear & Workwear - printed & personalised garments for teams, uniforms and

promotions ● B2B - Promotional Products - branded marketing products made with company logos for B2B promotion● B2B - Sign Industry - create your own signs● B2B - Web2Print - create your own literature, stationery, forms & promotional print from templates● B2B - Corporate Incentives & Awards - add names and details to awards & gifts

Sales Platforms

Critical Success Factors

Conversion Ratios

Up to 10% for customisable products - much higher than other products

More InformationDownload Full White Paper - click here

Contact - Gateway [email protected]@gateway3d

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