1 © 2016 Delphix. All Rights Reserved. Private & Confidential. An Introduction to Data Virtualization Matthew Yeh, Senior Product Marketing Manager David Chiang, Business Technology Consultant March 2016
1!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
An Introduction to Data Virtualization
Matthew Yeh, Senior Product Marketing Manager!David Chiang, Business Technology Consultant!!March 2016!
2!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
Parks & Resorts Air Transportation Manufacturing Retail Stores
Improved guest experience with a Next Generation
Experience Project connected via MagicBand!
!
Invested in rebooking system to become the
industry leader in on-time arrivals, flight cancellations,
and lost bags!
Create GE Digital to redefine itself as both a
platform and an application company!
Used Personal Book platform to promote special sales, special appearances, and store events in a more
targeted manner!
More Companies are Becoming Software Companies
3!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
!!
Legacy DevOps
Data as a Service: Right Data to Right Team at Right Time!
Cloud
OmniChannelCross Sell!Up-SellParallel!ERP!Projects!In
tern
atio
nal E
xpan
sion
!
Acquisitions
Mergers
Div
estit
ures
!
Financial!Close!
PCISO
X!
Basel III!
HIPAAC
CAR
!
Dodd-Frank!
Priv
ate!
Clo
ud! !
Data SecurityHybrid Cloud!
Public CloudCloud Migration!
App, Data CenterConsolidation
Appl
icat
ion!
Retir
emen
t!
Application Rationalization!
Con
tinuo
us!
Inte
grat
ion!
Continuous DeliveryCompetitive!Threats!Integration Testing Bottleneck!
CustomerExperience
Time-to-MarketCustomer Retention!
Release!Management!
ENTERPRISE APPLICATIONS
UAT
Applications – The New Competitive Battleground
4!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
Data Demands Overwhelm Project Teams and Systems!
›››››››››››››››››››››››››››››››››››!
PROD COPY
DEVELOPMENT
USER ACCEPTANCE TESTING
SYSTEMS INTEGRATION TESTING
›››››››››››››››››››››››››››››››››››!
PROD COPY
REHEARSAL
VALIDATION
NEW PROD
››››››››››››››››››››››››››››››››››››››››››!
PROD COPY
QA
DEVELOPMENT
TRAINING
PERFORMANCE
DEVOPSDEVELOP & TEST
CLOUDMIGRATE & MODERNIZE!
LEGACY!IMPLEMENT, CUSTOMIZE, UPGRADE!
App Projects Require Data Movement, Management
5!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
PHYSICAL DATA VIRTUAL DATA
Backups, batch jobs, extracts
Data transfer to backup or stage
Write, read
Data transfer to target
Server, storage impact
Developer Submits request
DBA
Backup Admin
Storage Admin
Manager
Systems Admin
Approves request
Readies storage
Restores version
Configures database
Readies target
1
2
4
5
6
3
Developer
Production
Network
Network
Backup
Target
Days or Weeks
1
2
4
5
3
100x Faster!
VIRTUAL DATA FILES,
DATABASES
1 One-Step Self-Service
V Provision data
Eliminates the process of copying and moving data across systems
Minutes
Simplified Data Delivery
6!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
SAME DATA ACROSS!ALL ENVIRONMENTS!
LARGE OPPORTUNITY FOR !DATA VIRTUALIZATION!> 90% =
Prod Support !
Dev !& Test!
Backup!& DR!
Reporting & ETL!
Archive, Legal Hold!
Redundant Data! 1 Footprint!
10 TB! 1 TB!
VS.!
The Challenge: Compounded Demands for Data
7!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
Collect ControlMar. 15, 3:30:15 PM!
!
Consume
Data Virtualization: How It Works
8!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
► ► ► ► ► ► ► !
Capture Application Data
C! I!
H!
F!
H!H!
H!H!H!H! H! H!
9!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
► ► ► ! ► ► ► !Incremental change
data!
C! I!
H!
F!
H!H!
H!H!H!H! H! H!
Continuously Record Changes
10!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
► ► ► ! ► ► ► !Incremental change
data!
March 22 08:41!March 22 12:43!March 23 06:11!
C! I!
H!
F!
H!H!
H!H!H!H! H! H!
Continuously Record Changes
11!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
► ► ► ► ► !
D!
C! I!
B!
G!
H!
F!
A!
H!
D!
C! I!B!
G!H!
F!
A!H!
DEV
D!
C! I!B!
G!H!
F!
A!H!
TEST
D!
C! I!B!
G!H!
F!
A!H!
REPORTING
Share Data Blocks Instead of Duplicating Data
12!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
• Can be provisioned in a matter of minutes!
• Can be provisioned as of any point in time!
• Don’t take up a lot of storage!
• Can be controlled via self-service!
Virtual Data Copies…
13!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
DEV:Comprehensive Data Features to Accelerate SDLC
ROLLBACKReset to run A/B tests, recover from errors and data loss!
SYNCHRONIZEDial multiple applications to exact same time!
BOOKMARKMark release changes, business events!
BRANCHPass environments to/from Dev and QA !
REFRESHRefresh to the latest data for high fidelity testing, analytics!
RBACSet up role-based access controls, permissions!
MASKReplace private, sensitive data with masked values !
RETAINStore 30 days in space of one for backup restore, archive!
REPLICATEReplicate within, across sites, or to the cloud for DR!
SOURCE, TARGETSEnable, set automation templates for source, targets!
OPS:Full Security, Control, & Resource Allocation to Enable Self Service
Governance Model to Enable Self Service
14!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
Branch Data
Consumer
Refresh
Synchronize
Bookmark
Rewind
Application Development
Data Security
Test Data Management
Cloud Migration
The Power of Virtual Data
15!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
0! 2! 4! 6! 8! 10!
Request submitted
Request approved
Environmentreadied
Databaserestored,
configured
Active Inactive
BEFORE
DAYS
VIRTUAL DATA
Automated Self-Service99% Faster Provision production data in minutes vs. days or weeks!
Eliminate complex, manual test data delivery!
Bookmark, reset, branch, refresh, and integrate data in
test environments!
Deliver Data in Minutes vs. Weeks
16!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
PRODUCTION DATA
20%
NON-PRODUCTION DATA
80%
Surface Area of Risk
17!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
“DATA AT RISK” IS IN DATABASES!
!Claimant Table!
ID! First_Name!
1! George!
2! Mary!
3! John!
! Employee Table!ID! First_Name!
5! John!
6! George!
7! Mary!
!Claimant Table!ID! First_Name!
1! Romanth!
2! Clara!
3! Damien!
!Employee Table!
ID! First_Name!
5! Damien!
6! Romanth!
7! Clara!
Unmasked Data! Masked Data!
REALISTIC Value preserved for testing and analysis!
REFERENTIAL INTEGRITY Data is masked consistently, even across heterogeneous sources!
IRREVERSIBLE Sensitive data cannot
be retrieved!
REPEATABLE Automation to keep pace
with changing data!
Integrated Security and Data Masking
18!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
18 hours
Mask Data
6 hours
Deliver Masked Data
Mask Data
Deliver Masked Data
Integrated Security and Data Masking
BEFORE
VIRTUAL DATA
19!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
Source Code Management!
Continuous Integration!
Build Repository!
Application Release
Automation!
Automated Regression
Testing!
Test Data Management!
Develop! Test! Release!
Subset! Synthesize!
SECURE,!VIRTUAL!
DATA!
Mask + Deliver!
Missing Element in the Software Delivery Pipeline
20!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
Cloud Migration with Virtual Data
MASKED, FRESH DATA IN PUBLIC CLOUD ENVIRONMENTS
REPLICATEMASKED DATA!
ON PREMISE / PRIVATE CLOUD
>!
Production Non-Production
21!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
ü Lower migration project costs!
!ü Mitigate risk of
interruption to business operations!
!!
ü Ensure data privacy!
ü Protect against data loss!
ü Lower run-rate costs!
ü Drive ongoing business agility post-migration!0! 2! 4! 6! 8!
w/ Delphix!
Project Timeline!
Time (Months)!
Collect!
Provision!
Standardize!
Validate!
Rehearse!
Cutover!
Accelerate Cloud Migration Timelines
Virtual Data!
22!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
30% of F100 Run Faster with Virtual Data
23!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
Doubled revenue from $5B to $12B
3 PB Saved 5000 virtual databases
90% Storage Consolidation
With Delphix Masking
80% Less attack surface
50% Faster Time-to-Market
Molina Healthcare
24!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
“Shift Left” in Application Quality
Case Study: Fortune 500 Financial Institution • Massive growth in online platform usage, demand for features • Struggling with quality issues impacting customer experience • Explosion in data growth, rising IT costs
Storage Saved
200 TB
Environment Turnaround
20 min
Lower Defect Rates 60%
400
300
200
100 0
25!© 2016 Delphix. All Rights Reserved. Private & Confidential. !
QUESTIONS?