An introduction to Aegon

An introductionto Aegon

January 2013

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History

◄1900Followed by years of international expansion

Joint ventures & partnerships

AEGON’S HISTORYdates back to the first half of the 19th century

in the U.K.

and Providianin the U.S.

in HungaryÁllami Biztosító

ASIA AEGON-CNOOC (2003), AEGON Religare (2008) and AEGON Sony Life (2009)

EUROPE Partnerships with 5 Spanish savings banks and with La Mondiale in France

Hungary springboard to further expansion in 5 other CEE countries

AMERICAS Partnerships in Brazil and Mexico

1900 1980 1983 2000 2012

Nationwide Towarzystwo Ubezpieczen na Zycie S.A.

in Poland in 2005

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Aegon at a glance

25,000EMPLOYEES1

PENSIONSASSET MANAGEMENT

47 millionCUSTOMERS

+20 marketsTHROUGHOUT THE AMERICAS, EUROPE AND ASIA

Life insurance

Revenues in 2011

EUR 29 billion

Underlying earnings before tax in 2011

EUR 1.5

billion

Revenue-generating investments

EUR 463

billion1

1) As per September 30, 2012

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AEGON’s international presence

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A clear purpose...

We exist to help people take responsibility for their financial future

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Providing products and services across the customer’s life cycle

Accumulation

At & After Retirement

Assets

AgeWorking life RetirementPurchase of house

Protection

Customer need

Product

Channel

Protection Accumulation At & After Retirement

Protect property, wealth, family

Life; non life & health in selected markets

Agents, brokers, banks, direct/online

Financial confidence, long term ROI

Pensions, savings, investments

Brokers, consultants, salesforce, online

Money, health, family

Variable annuity, wealth transfer, LTC

Agents, brokers, banks, direct/online

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Our products and services have never been more needed

Increasing longevity and

aging populations

Financial market volatility

Reduced safety net from government,

employers and family

Demographic and economic uncertainties

People need to take their own responsibility

Need for financial guarantees

Need for accumulation

products

Need for long-termprotection

Opportunity to help fulfill financial needs

Providing peace of mind

=

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We will become a leader in all our chosen markets

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Realizing ambition to become a leader in all our chosen markets

Highest customer loyalty score among relevant peers through:► Excellent products and services► Good market conduct► Enabled & engaged employees with customer centric mindset

Most recommended

Leader in our chosen markets► Maintain strong positions in protection in established markets► Grow accumulation and At & After Retirement in established markets► Grow protection and accumulation in developing markets

Leadership in technology driven distribution Risk & capital profile allowing Aegon to act counter cyclical

Strong positions

Trusted products and services Responsible approach to investments “Building better communities”

Trusted and respected

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