An Introduction of Nick Fouquet into the French Market

Juan Pablo ZuluagaAn introduction of Nick Fouquet

into the French marketArt Direction

MA Fashion ManagementIED Barcelona

2016

Outline: An introduction of Nick Fouquet

into the French market

1. Proposal

2. Photographer

3. Stylist

4. Hair & Make-up

5. Casting

6. Location

7. Lighting

8. Styling

9. Make-up

10.Hair

11.Pose and Attitude

1.Proposal

Nick Fouquet x French Market


To create an image for Nick Fouquet in order to introduce the brand into the French Market.

Nick Fouquet is a niche hat brand, rooted in creativity, craftsmanship and eclecticism.

It has being adopted by change agents of popular culture across the globe, actors, musicians and rebels of all kinds.

The image will be placed on Numéro and Vogue Paris, printed and online. The product used for the campaign is the model 180.

The image is inspired by the opulent interiorism of Jacques Garcia and the contemporary nightlife of Paris. The mood will contrast uncomplicated sophistication with minimalism and mystery.

2.Photographer:



Bruno Aveillan

3.Stylist:



Hannes Hetta

4.Hair and Make-up:



Syd-Hayes + Francelle

5.Casting:



Tilda Swinton

6.Location:



hôtel costes

7.Lighting:



Low key/focal

8.Styling:


Reves Studio + Macabre Gadgets + Rani Bageria


9.Make-up:



Natural look

10.Hair:


A lo garçon


11.Pose and attitude:



On the move

The mad hatà la française.

merci!

An Introduction of Nick Fouquet into the French Market

Retail