An Introduction of Graphics Design

what is Graphic Design ?

Abhishek Enterprise

Top Graphics Design Company

it’s all around us

how I started my day

Graphic Design

=visual communications

A brief look in history

how we communicate

visually

16,000 years ago …

when it all began

pictographs pictures to convey a story

Over 3,000 Years ago …

just a short 15,000 years

later

Phoenician Alphabet symbols based on verbal sounds

about 25 yearsago …

a dramatic change

Macintosh computer art meets technology

and then came …

drum roll, please

World Wide Web a new form of media

Graphic design is a creative process

that combines art and

technology to

communicate ideas.

http://www.aiga.org/content.cfm/guide-whatisgraphicdesign

visuals traditional or computer generated; photos, illustrations, diagrams

typography selection of typeface, style, style, size, spacing

message conveyed to a target audience to prompt a reaction

considerationslayout arrangement of elements and their relationship to each other

Experience end-user interactivity; action, reaction or response

printbrochures, posters, advertisements, magazine layouts, product packaging, signage

digitalwebsites, software, blogs, social media, video presentations, flash animations

forms of media

traditionalpencil, paper

computersoftware: Adobe Photoshop, Illustrator, InDesign, Flash

tools

• ability to communicate: visually, verbally, and in writing

• listen to needs of client/project

• problem solve independently and with team

• think visually/spatially – 2D and 3D

• specialized skills: illustration, photography, interactive design, animation

skills

• graphic designer

• art director

•creative director

•production artist

•web designer

•interactive designer

occupations

• agencies

• in-house departments

• freelance/solo

• producer

environments

•All dependent on environment.

• clothing/personal attire: casual > business casual > professional

• work independently > work with teams

• highly supervised > full responsibility

•40-60 hours/week

•salary or hourly

requirements

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