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@RichardShove http://www.buyagift.com An Insider’s Perspective From Agency to In-House
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An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

Apr 11, 2017

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Page 1: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

An Insider’s Perspective

From Agency to In-House

Page 2: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Who Are You? PreviouslyCurrent

Page 3: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Differences?

Page 4: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Cross Discipline and Cross Team

Measure

UX

CROSEO

Other Internal Teams

• Designers• Developers• Product Managers• Operations • Senior Management• Customer Services

Page 5: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Major Changes = Squeaky Bum Time

Page 6: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Lessons Learned

Page 7: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Yes, It’s Political

Page 8: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Know Your Audience

Page 9: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Don’t Promise What You Can’t Deliver

Page 10: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Align Your Processes

Page 11: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Attention to Detail

Page 12: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Your Reports (probably) Suck

Page 13: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

TL;DR

Page 14: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Automate But Provide Value

Page 15: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Align Sources and KPIs

Page 16: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

What Metrics?

Page 17: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Educate

Page 18: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Report Progress and Success

Page 19: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

You Are Disposable

Page 20: An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

@RichardShove http://www.buyagift.com

Questions?