ReadMe Think books, Think ReadMe
ReadMeThink books, Think ReadMe
Tuning between books and music?Yes!
That is who we are!
®
Think books, Think ReadMee
This is US!
• Making reading exciting• Encouraging more people to read books• To give a better realistic feel to the ardent
readers• Targeting writers
• Helping remove the boring and monotonous feeling of reading books
COMPANY’S GOALS
TARGET CUSTOMERS
POSITIONING STATEMENT
“We hope to hook everyone to reading books and make them interesting and exciting for the readers.”
COMPETITORS
• Major competitor is “Audible”• Book reader app
• A voice reads out the entire plot of selected book
We have perfectly timed sound effects
according to the plot of the book
We provide a larger genre
of books
Customer satisfaction is
our driving force
WHY WE ARE BETTER THAN OUR COMPETITORS?
We just don’t read – we make it
SOUND interesting
• To receive a positive reception of the app from the readers, publishing houses
• To garner interest amongst non book lovers and excite them to take up reading
• To have at least 1,000 users in the first two months after the launch
Basic version would be available free of cost at google
play store
Premium version would be available at Rs.100/-
A margin of 25% for the writers and publishing
houses
PRICING STRATEGY
PROMOTION
• Free features include free and unlimited access to over 10,000 books
• All genre of books available as desired by the readers• Premium version includes access to all new bestsellers
• Free future upgrades
APP CHARACTERISTICS
• Sounds as per the story line• User friendly
• Enticing more people to read• Helps in visualizing the situation
INCENTIVES
First month after launch, we will
provide free access to all
books, including new best sellers
If premium version is
purchased, lucrative
updates would be offered for
free
Most frequent user of a
month would receive special
bonuses
Collaborations with leading production
houses increasing their
business
COMMUNICATION TACTICS
• Social media marketing• Company communication in-house sessions • Providing ands-on experience to customers, collaborators,
company personnel, stakeholders• Sending our marketing team to the collaborators, companies
to explain our product
• A small garage cum office• Sales team (Currently a team of two)• Technical team (Currently a team of three)• Marketing team (A team of four)• Finance team (A team of two)• Computer operated
PROCESSES INVOLVED
1.First process involves the app development and getting it tested
2.Promotion of the app for at least three months
3.Roping in collaborators and production houses
4.Launch of the product5.Maintaining an overview to ensure
smooth functionality6.SUCCESS