An Important Factor for Career Success Nguyen Tat Thanh University Ho Chi Minh City, Viet Nam Hosted by CHEER Presented by: Dan Matre, MBA, BS, Assistant.

The Spirit of EntrepreneurshipAn Important Factor for Career Success

Nguyen Tat Thanh UniversityHo Chi Minh City, Viet Nam

Hosted by CHEERPresented by: Dan Matre, MBA, BS, Assistant Professor

September 27, 2014

Milwaukee, USA ?

3000 miles/4830 K

(freeworldmaps.net)

4400 miles/644 K

100 miles/161K

Photo by Matre

Photo by Alverno College

Presentation Outline» Overview of Alverno College˃ Profile˃ Schools and Graduate Programs˃ Unique Selling Propositions˃ School of Business

» Presenter Background˃ Professional˃ Academic

Presentation Outline, cont.

» Undergraduate Student Perspective˃ Business Plan˃ Instructor Feedback˃ External Assessor Feedback

» Graduate Student Perspective˃ Social Entrepreneurship˃ Business Model Analysis˃ Innovation, Creativity and Imagination˃ Research Activity

Presentation Outline, cont.

» Ethical New Business Expectations˃ Financial Risks and Rewards˃ Small Business Metrics

» Future Opportunities˃ NTT, CHEER, Alverno College

» General Discussion˃ Entrepreneurial Challenges in USA and Viet Nam˃ Curriculum Development˃ Comparative Advantages of USA and Viet Nam

Profile» Milwaukee, WI USA» Women’s College (University)» 1,862 Undergraduate Students» 674 Graduate Students (5% Men)» Total Yearly Revenue $ 62 million» Endowment $ 25 million

Phot

o by

Alv

erno

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lege

Profile, cont.» Tuition Revenues (85%)» UG USD $23,000 Tuition/ $16,000 Avg. Net

Tuition (Yearly)» Graduate USD $29,000 Tuition (Total)» FT Faculty 110 / PT Faculty 146

Photo by Alverno College

Schools and Grad Programs» Undergraduate

˃ Business˃ Arts and Sciences˃ Education˃ Nursing

» Graduate Programs˃ Masters of Business Administration˃ Masters of Arts Education˃ Masters of Science in Community Psychology˃ Masters of Science in Nursing

Photo by Matre

Unique Selling Proposition, UG

Abilities

Communication

Analysis

Problem Solving

Valuing

Social Interaction

Global Perspective

Effective Citizenship

Aesthetic Engagement

Unique Selling Proposition, Grad

Outcomes Strategic Analysis

Innovation

Execution

Global and Cultural Competence

Ethical Managing and Leading

School of Business FacultyPh

oto

by D

utch

eck

Name Degree Title Specialty

Mr. Robert Birney MBA Professor Marketing

Mr. Richard Butler MBA Professor Finance/Investing

Dr. Zoreh Emami Ph.D. Professor Economics

Mr. Jim Henderson MBA Assistant Professor Human Resources

Dr. Patricia Jensen Ph.D. Professor, Director MBA Management

Dr. Dean Lieberman Ph.D. Professor Management

Dr. Nicole Maasen Doctorate Assistant Professor Corporate Law

Mr. Daniel Matre MBA Assistant Professor Entrepreneurship

Mr. Craig Miller MBA Assistant Professor Sales/Advertising

Ms. Linda Olszewski MBA Assistant Professor Quantitative Anal.

Ms. Carol Vollmer Pope MBA Associate Professor Strategy

Dr. Eileen Sherman Ph. D. Assoc. Professor, Dean Org. Behavior

Mr. Richard Tobin MBA/CPA Assistant Professor Accounting

Dr. Margaret Zweifel Ph.D. (ABD) Adjunct Professor Change Mgt.

Presenter Background» Daniel A Matre - Academic˃ Bachelor Science, Industrial Design (BS)

+ University of Cincinnati, Cincinnati, OH USA˃ Masters of Business Administration (MBA)

+ University of Wisconsin, Milwaukee, WI USA

Photo by UC Photo by UWM

Presenter Background» Daniel A Matre – Professional˃ 3M Company (Co-op Student)˃ Brooks Stevens Design (Jr. Designer)˃ Harley-Davidson Motor Co. Inc. (Sr. Designer)˃ Matre & Associates Design, Inc. (President/GM)˃ Matre Design, Inc. (President/CEO)˃ Matre Group, LLC (Member)˃ H2_Ops, LLC (Member)

Matre Design, Inc.» Service Company 1985-2000˃ USP Concurrent Product Design and Engineering˃ Artisan versus Opportunity ˃ Small business (1-10 FT employees)˃ Local, regional, national client base˃ Consumer, commercial, medical, industrial

+ Harley-Davidson Motor Company+ Master Lock+ GE Medical Products+ Case Agriculture and Construction

Matre Design, Inc.

19851986

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0100000200000300000400000500000600000700000800000900000

Gross Sales (USD)

Gross Sales USD

Matre Design, Inc.

19851986

19871988

19891990

19911992

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19951996

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19992000

0100000200000300000400000500000600000700000800000900000

Gross Sales (USD)

Gross Sales USD

(www.aboutinflation.com)

Entrepreneurial Risks?»Work life imbalance» Physical and mental health» Loss of face by failing» Bankruptcy» Personal marketability

Entrepreneurial Rewards?» Freedom of choice» Independence of self» Personal growth»Maximize potential» Job security»Work place culture» Foundation for wisdom

Days as an Entrepreneur

5 / 5,475 =.000009 %

Professor/Practitioner?“Professionals make the complex

appear to be simple due to experience and the need for

efficiency.Professors reveal the complexities of

the apparently simple by research and reflection.”

(Matre, 2009)

Under Grad Perspective:MGT 400 Small Business Management (3cr.)

Entrepreneur: n. a person who identifies an opportunity in the market place who then creates and manages an organization while assuming the risks for the sake of potential return. (Mariotti, 2010)

Opportunity & Passion

USP* Business Description

Environment Research

Operations Structure

Market Analysis

Financial Projections Executive Summary

Under- Graduate BUSINESS

PLAN

Unique Selling Proposition*

UG Internal Assessment:Instructor quantitative feedback (Marketing Section):

S ND U

Target market described X

Preliminary pricing established X

Growth strategy explained X

Promotional activities detailed X

Distribution channels identified X

Marketing mix (4-Ps) completed X

Location of the business mapped X

Professional grammar, vocabulary, spelling present X

Sources of data cited X

S = Satisfactory ND = Needs Development U= Unsatisfactory

UG Internal Assessment:Instructor qualitative feedback (Marketing Section):

You submitted a professional marketing section that responded to the prompting questions in the plan outline. The use of a table is an excellent way of organizing the demographics and incomes of people in the targeted cities. You are correct in going to where the money is! Please include the locations of the retail outlets. The mix of possible additional revenue streams are detailed and is combined with an organic growth strategy. The pricing strategy encourages commitment from your customers via bi-weekly, weekly, bi-monthly and monthly packages. This will add a higher level of predictability for your income flows. Aligning your promotions with the different seasons in Wisconsin is creative and will add interest to your offerings. Your work on this section will assist with the financial section of the plan. Nice to see you have a brand name. If you have time, a logo would add visual interest. Please be sure to proof read for correct grammar and spelling. Very nice work!

UG Peer Reviews

1. Students discuss each of their preliminary sections in groups.

2. Students review each others draft plan prior to publication.

UG External Assessment:45 Commercial Bankers

UG External Assessment:Banker quantitative feedback (Entire Plan):

5-1

Market problem or opportunity defined 5

Unique Selling Proposition presented 4

Student passion demonstrated 5

Environment (industry, competitors, regulatory) awareness 3

Financial viability 4

Reasonable profit margin 4

Organizational structure 5

Scalability of the entity 2

Professionalism of the student 5

5 = Exceptional 3 = Acceptable 1 = Needs Development

UG External Assessment:Banker quantitative feedback (Entire Plan):

How did the student respond to questions you asked about her plan? Sarah was well prepared and answered the few questions I had. She clarified questions and then confirmed that I understood her answer.

What are the key strengths of her plan? Her passion for the plan was apparent. She applied the numerous professional skills acquired during her enrollment at Alverno College.

What recommendation(s) would you make to the student to enhance and improve her presentation? I suggest she not be concerned about being more assertive during our meeting. Her plan was very professional and she should be confident in its content.

Grad Perspective:MGT 630 Acting with Innovation, Creativity and Imagination (6cr.)

Social Entrepreneur: n. a person who defines a significant social problem while combining and leveraging a variety of resources creating an efficient business model that provides economically, sustainable solutions. (Matre, 2013)

Global Regions» Developed Regions» Common Wealth of

Independent States (CIS)» North Africa» Sub-Saharan Africa» South-Eastern Asia» Oceania» Eastern Asia» Southeastern Asia» Western Asia» Latin America & the

Caribbean

Global Problems» Gender Inequality» Economic Development» Human Trafficking» Water and Sanitation» Sustainability» Environment» Education» Corruption» Natural Disasters

Problem & Passion

Research

Concept Development

ImplementationGraduate Student

BUSINESSPLAN

Government

Corporation

Non-Profit

Business Model Canvas(Osterwald, 2010)

3-Dimensional Modeling

(Matre, 2012)

Blockbuster Video Migration

Higher Education Waves: A Theoretical Model

TIME

Enrollment

Classical Online/Hybrid Mega Data/Media

(Matre, 2014)

Future Collaborations?» Curriculum development» Global opportunities for students» Identifying high potential students for NVD» Barriers to entry for new companies˃ Cultural˃ Regulatory˃ Political˃ Financial

» Comparative advantages of USA and VN» Economic impact of entrepreneurship

Thank You! Cam o’n!>

Dr. Nguyen Manh Hung, RectorNguyen Tat Thanh University

Dr. Pham Thi Ly, DirectorCenter for Higher Educational Evaluation and Research

Dr. Russell Brooker, ProfessorDept. Social Sciences, Alverno College

ReferencesBornstein, D. and Davis, S. (2010) Social entrepreneurship: What everyone needs to

know. Oxford University Press, New York, NY, USA

Longnecker, J. et al, (2012) Small business management: Launching and growing entrepreneurial adventures. South-Western College Publishing, Cincinnati, OH USA

Mariotti, S. and Glackin, C. (2010) Entrepreneurship. Prentice Hall, Columbus, OH, USA

Naude, W. (2013) Entrepreneurship and economic development: Theory, evidence and policy,.Univ. of Maastricht, Germany

Osterwald, A. & Pigneur, Y. (2010) Business model generation: A handbook for

visionaries, game changers and Challengers. John Wiley & Sons, Inc.

Christensen, C. (2011) The innovative university: Changing the DNA of higher education from the inside out. Jossey-Bass, San Francisco, CA USA