an Imagineering Introduction

business innovationthe expedition

“We cannot solve our problems with the same thinking we used when we

created them”

Albert Einstein

connected societyindustrial era

complexity

“It is not the strongest or the most intelligent who will survive, but those who can best

manage change”

Charles Darwin

making sensebusiness as usual

transformation

small interventionscan have a big impact

small interventionsin public transport

“Do not follow where the path may lead. Go instead where

there is no path and leave a trail”

Ralph Waldo Emerson

imagineeringexplorer of new business perspectives

design processreframing business as usual

implementation

analysis

ideation

brooding

research

inspiration

creation

emergenceopening up new perspectives