An Exploratory An Exploratory Analysis of ECoC Analysis of ECoC Tourism as a Niche Tourism as a Niche Product in Cultural Product in Cultural Tourism Tourism Tamara Rátz, PhD Kodolányi János University of Applied Sciences, Hungary Research supported by the Bolyai János Research Scholarship of HAS
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An Exploratory Analysis of ECoC Tourism as a Niche Product in Cultural Tourism Tamara Rátz, PhD Kodolányi János University of Applied Sciences, Hungary.
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An Exploratory Analysis An Exploratory Analysis of ECoC Tourism as a of ECoC Tourism as a
Niche Product in Cultural Niche Product in Cultural TourismTourism
Tamara Rátz, PhDKodolányi János University of
Applied Sciences, Hungary
Research supported by the Bolyai János Research Scholarship of HAS
Research backgroundResearch background
• 3-year research project – „Creativity and its added value in niche tourism – following and creating trends in Hungary”
• Niche tourism in Hungary
– Destination-specific concept?
– Transformation of traditional products
• Demand for niche tourism products
• Success factors in niche tourism development
– From idea to product (case studies)
• Lessons to learn for increasing competitiveness
Research methodsResearch methods
• Questionnaire survey (n=300)– 49.7% visited Pécs in 2010 specifically for
the ECoC programme– Higher than general interest in cultural
activities– 50.7% male, 49.3% female– 42.3% with BSc/MSc degree or higher– 60.0% with average income (20-20% lower
and higher than average)
Cultural consumption of respondentsCultural consumption of respondents