An efficient Big data strategy The Dallas Museum of Art RAMPINI Marion
Summary An interactive platform: The DMA Friends
• Overview • Goals • Results
Analysis
• A successful transformation • A development in process • A significant involvement
Opening
• Smart Cities • #MuseumWeek 2015
RAMPINI Marion
THE DMA FRIENDS • 500 000 visitors • Local audience • January 2013:launch of an interactive platform
RAMPINI Marion
Overview
Goals
• Attracting new customers • Involving customers • Fostering customer loyalty
EXTERNAL
INTERNAL
• Implementing Data driven
management
RAMPINI Marion
*http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/
RAMPINI Marion
*http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/
RAMPINI Marion
* http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/
RAMPINI Marion
*http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/
RAMPINI Marion
Results
• 100 000 members on 16th April 2015 • More than 40% of recurring visitors • Program expanded to some other American
museums
Future
challenges
• Creating a nationwide platform
ANALYSIS
RAMPINI Marion
A successful transformation
A development in process
A significant involvement
• Developing a new ecosystem • Rethinking the organisation • Implementing new work patterns
• Promotional offers • Strengthening of Audiences
Department • Measuring performance with
data
• Innovative and collaborative projects
• Integration of technological laboratories
• Crowdsourcing: partners • Living Lab • Smart city
• Becoming a reference centre for ethical uses
• To imply “hyper-actors” visitors
• Trust bond with visitors • Ethical treatment of data • Users’ experience