An artefact image: The Sound of Music and Austria Università degli Studi di Pavia Facoltà di Lettere e filosofia, Scienze politiche, Giurisprudenza, Ingegneria, Economia Corso di laurea interfacoltà in Comunicazione, Innovazione, Multimedialità Tesi di laurea di Hanna Weißenböck a.a. 2010/2011
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An artefact image: The Sound of Music and Austria Università degli Studi di Pavia Facoltà di Lettere e filosofia, Scienze politiche, Giurisprudenza, Ingegneria,
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An artefact image:
The Sound of Music and
Austria
Università degli Studi di Pavia
Facoltà di Lettere e filosofia, Scienze politiche,Giurisprudenza, Ingegneria, Economia
Corso di laurea interfacoltà inComunicazione, Innovazione, Multimedialità
Tesi di laurea diHanna Weißenböck
a.a. 2010/2011
The film The Sound of Music
In Italy = “Tutti insieme appassionatamente”
Hollywood Production 1965
Broadway musical 1959
Based on the true story of The Trapp Family Singers
Locations: Salzburg (Austria) Bavaria (Southern Germany) 20th Century Fox Studios (California)
5 Academy Awards (Oscars) and 2 Golden Globe Awards
The film The Sound of Music
MariaJulie Andrews
Mother SuperiorPeggy Wood
Captain von Trapp
Christopher Plummer
The film The Sound of Music
The film The Sound of Music
The film The Sound of Music
The film The Sound of Music
The film The Sound of Music
The film The Sound of Music
MariaJulie Andrews
Mother SuperiorPeggy Wood
Captain von Trapp
Christopher PlummerBaroness
SchraederEleanor Parker
The film The Sound of Music
The film The Sound of Music
The film The Sound of Music
Impact of the film The Sound of Music
worldwide image of Austria and Salzburg
3rd place of the most successful movies
behind “Gone with the Wind” and “Star
Wars”
Not well known in Austria
Notion of “image” in general
Image of Austria in other countries
Self-image of Austria
Online survey with 10 US citizens:
Image remained stable Association with ▪ MUSIC
▪ HISTORY▪ WINTER SPORTS
The image of Austria and the influence of The Sound
of Music
Creation of image not always corresponding to reality
Austrians = population dressed in Dirndls
and Lederhosen,able to yodel
The image of Austria and the influence of The Sound