- 1. An Analysis of the Learning Processes of Successful
Entrepreneurs by Brian K. Chupp Dr. Robert Sullivan, Committee
Chairman Dr. Sonny Ariss, Committee Member Dr. Clint Longenecker,
Committee Member Dr. Robert Schultz, Committee Member
2. Overview of my study
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- Small Business/Entrepreneurial ventures account for:
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- 75% of new jobs in the last decade
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- One reason for failure is that entrepreneurs fail to learn new
KSAs as their organization grew
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- There has been little research reported concerning how
entrepreneurs learn and develop as their organizations grow and
mature
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- To explore the learning and development challenges experienced
by entrepreneurs in the various phases of organizational
growth
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- To explore how entrepreneurs recognize the need to learn and
develop plans to address the challenges
3. Overview of my study Continued
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- What are the most significant learning and development
challenges entrepreneurs experience at each of the various phases
of organizational growth (start-up, growth, maturity, and
decline)?
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- What specific knowledge/skills are most important to
entrepreneurs success at each of the various phases?
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- What are the most valuable learning tools for
entrepreneurs?Who/What helped?
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- How do entrepreneurs recognize the need for learning?
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- What advice can entrepreneurs offer fellow entrepreneurs about
what and how to learn during the various phases?
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- Given the large number of entrepreneurial ventures that fail,
and the desire to encourage more entrepreneurial activity, an
examination of entrepreneurial learning through actual experiences
may provide insight into the successes and failures of these
organizations
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- Once learning and development challenges, along with
corresponding knowledge and skills, are identified, then learning
solutions can be developed and offered to help entrepreneurs
acquire them.
4. Literature Review
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- Definition of entrepreneur: An individual who, independently or
together with a partner or founding team, establishes and manages a
business with the principle objective ofprofit and growth,
demonstrates innovative behavior, and employs strategic management
practices.
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- Overcoming opportunities and problems are identified as
fundamental to how entrepreneurs learn; while, major setbacks and
sporadic critical learning events have been shown to be catalysts
for this learning.
- Organizational Life Cycle
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- Current thinking appears to have moved from the view of a fixed
linear sequence of growth stages to a view of an iterative growth
process.
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- The growth process is a response to the management of key
transition points; where crisis or issues can occur at different
points and can recur throughout the life of the organization.
- Human Performance Technology
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- The goal of any HPT intervention is that individuals have or
obtain the knowledge, skills, motivation, and environmental
supports to do their job effectively and efficiently.
5. Research Methodology
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- Focus is on developing a thorough understanding of the
experiences of a specific population
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- What is important to the researcher is how participants
understand their world and how they create and share meaning about
their experiences.
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- 9 local entrepreneurs who have between 7 and 28 years of
entrepreneurial experience
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- 1 face-to-face interview and 1 follow-up phone interview
6. 1. Intra-personal 2. Financials 4. ManagingPeople Stressors
at Start-up Stressors after Start-up Confidence Costs of
starting/running a business Funding sources Help from others
Performance management Employee relations Recruiting talent
Research Question #1: What are the most significant learning and
development challenges experienced during the various phases of
organizational growth? The right fitHard Work and Effort Positive
cash flow 3. BusinessPlanning &Execution Formatting options
Developing a business plan Execution of business plan Modifying the
business plan 10 Themes 7. 5. Work Responsibility & Delegation
6. Building infra-structure 8. Product & Service Development
Both feet in Delegating tasks Complex processes Establishing the
relationship Behaviors can go from helpful to being a hindrance
Customer base Research Question #1 continued Product/Service
Complex structures Maintaining the relationship 7.
CustomerConnectivity Before start-up After start-up Quality Out of
control quickly 10. Diversification 9. ManagingGrowth 10 Themes 8.
1. Business When to start or exit Research Question #2: What
specific knowledge/skills are most important to entrepreneurs'
success at each of the various phases? 2. Customer 3. People 4.
Financial 5. Product/Service Development 6. Personal Customer
service Communication Recruiting Legal Human Resources
Vision/Mission Find expertise Timing of adding resources Sales
Negotiations Customer Needs Marketing Hiring Setting expectations
Developing people Reward Communication Accounting Cash flow
Receivables Banking Expense Control Passion Resourcefulness
Priority Mgmt Knowledge of Industry Engineering R & D Computer
Remaining Positive Honesty w/ oneself Persistence Pricing Supplier
Relationship Benchmarking 9. 1. Network of peopleInforma l Research
Question #3: What are the most valuablelearning tools for
entrepreneurs?Who/What helped? 3. Formal & Informal education
4. Prior Experience 5. Purchasing Knowledge & Skills Customers
Universities Like-minded Mentors Investors/Partners Professional
Staff Leadership positions Committees R & D Staying active in
their field On-line classes Conferences & Seminars Internet
Books/Magazine Industry Previous ventures Military Management
Accountant Human Resources Product/Service Attorney 2. On-going
experience 10. 9 Intrinsically Motivated FactorsResearch Question
#4: How do entrepreneurs recognize the need for learning? 7
Extrinsically Motivated Factors2.As confidence builds, they start
focusing long term 6.Once they put their ego aside, they start to
recognize the gaps 5.Intuition tells them that they need to do
something 4.When entrepreneurs just dont love what they are doing
anymore 3.Entrepreneurs utilize prior experience to determine gaps
1.As time goes by, entrepreneurs realize that they cant get
everything done 8.They use the fear of failure 7.They are no longer
satisfied with their present situation and want to move the
organization along 9.They utilize mental exercises, such as
introspection, contemplation, and planning 4.While in conversations
with others, they identify gaps from what they cognitively do and
do not understand 3.They ask for advice and listen to others 2.They
research or gather intelligence to determine gaps 1.Cant provide to
their customers what they want 7.Recognition is done out of
necessity, in order to survive personally and professionally 6.They
compare themselves and their organizations with their competitors
5.Other people tell them, such as staff, board of directors, or
customers 11. 9 Pieces of Advice Research Question #5: What advice
can entrepreneurs offer fellow entrepreneurs about what and how to
learn during the various phases? 1.Effort(Just run!) 2.Listen(Seek
the counsel of wise people) 3.Financial(Cash is king) 4.Planning
and Execution(Theres a differencebetween a wish and a dream)
5.Diversify(Diversity is key) 7.Mistakes(Were all going to make
mistakes) 6.Sales(sales is everything) 9.Self-Efficacy(Be honest
with yourself,understand that you dont know everything) 8
.Basics(You have to start with the basics ofproduct development and
customer service 12. Major Findings from Study
- Finding #1: Organizational growth does not follow a linear
path
- Finding #2: Focus early and often on Interpersonal
Challenges
- Finding #3: Knowledge/Skills needed can help or hinder
entrepreneurs
- Finding #4: Multiple Sources of Help
- Finding #5: Learning tools need to be Just-In-Time vs.
Pre-prescribed
- Finding #6: Learning tools for early learning challenges tend
to be moreformal and defined
- Finding #7: Entrepreneurs learn through experiencenot just
professional
- experiences, but personal ones as well
13. Major Findings from Study continued
- Finding #8: Entrepreneurs often seek help initially, but
hesitate to do so
- once their organization is up and running
- Finding #9: Entrepreneurs have a series of planned process
checks built
- Finding#10: Feedback is a critical vehicle for recognizing the
need to learn
- Finding #12: Not only do entrepreneurs outgrow processes
and
- procedures, they can also outgrow their advisors as well
- Finding #13:Irony of skill set and length of time to recover a
mistake
- Finding #14: Entrepreneurs must be honest with themselves
14. Recommendations
- Surround yourself with a network of people.This network
includes professionals (attorney, accountant, banker, etc), peers
(to bounce ideas off of and vent), customers (they will really tell
you how you are doing), and staff (feedback in terms of strengths
and weaknesses).Remember, that as your organization grows and
matures, you might have to change who is in your network.
- Schedule regular organizational health check-ups.Just like
getting regular check-ups for our physical health, entrepreneurs
need to do it for their organizational health
- You need more than the functional knowledge/skills on running a
business.You also need to know how to recognize the need to learn
something new and seek out the resources to help you with acquiring
the new information.
- There is a lot of help out there for you.Many of them are
relatively inexpensive or even free.Dont let pride get in your way
of asking for help.
- Find leadership opportunities in other companies or even in
non-profit organizations.You can observe how others operate.Dont
reinvent the wheel.
- Be ready for sporadic and repeatable periods of growth,
stability, and decline.Make sure you have a plan for each of these
periods.
- Dont forget to take care of yourself.You will be spending a lot
of time and effort in building your organization.Take time to relax
and re-energize.
- For Learning Solution Providers
- Colleges/Universities need to offer courses on how to recognize
the need to learn and how to find the necessary learning.
- Dont get caught up in trying to identifying knowledge/skills
for each phase in the organizational growth process.Identify the
various challenges (tipping points) and develop learning solutions
for them.
- Academic institutions and local business development
institutions (SCORE, Center for Family Business, Chamber of
Commerce) should develop partnerships so that entrepreneurs can
utilize learning solutions from a formal program (2-4 year program)
and/or just-in-time solutions (when the entrepreneur needs the
solution).
- Academic institutions should add simulations, internships,
mentoring programs, and other hands-on sections to the regular
classroom courses
15. Recommendations continued
- Lenders (banks, venture capitalists, etc) should consider
setting up a process that mandates entrepreneurs seek formal
assistance through-out their relationship.Not only at start-up, but
through-out the length of the loan.
- Administer assessments or courses that focus on typical
knowledge/skills necessary to be successful.
- Mandate regular organizational health check-ups.These check-ups
should not be solely focused on finances.
- Replicate this study with a larger number of
participants.Target a sample size of 20-30 entrepreneurs.From this,
identify variables/constructs pertaining to the following:
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- Learning and development challenges
- From these variables, develop an instrument (questionnaire or
survey) and send to hundreds/thousands of entrepreneurs so that
statistical analysis can be completed.
- Conduct a longitudinal study with a group of beginning
entrepreneurs.Half of the group would have graduated from a
traditional entrepreneurial education program, while the other half
would not.
- If many entrepreneurs learn through actual experience, then a
study needs to investigate the extent individuals can prepare for
entrepreneurship and learn the necessary knowledge/skills prior to
start-up?