Amy's Presentation

Penguin Book CoverAmy-Jane Patrick

“Design a striking cover design that is well executed, has an imaginative concept, an original interpretation of the brief, a strong use of typography and clearly places

the book in it’s market”

“Design a striking cover design that is well executed, has an imaginative concept, an original interpretation

of the brief, a strong use of typography and clearly places the book in it’s market”

• 1 of 2 books • “Visual Communication” • A2 poster adaption • Branding Guideline • Penguin brief restrictions

What do the covers tell me?

• Specific clothing shown • Dark, grey-tone colours • No faces are seen • Basic typography, lower-case

lettering for the book title.

What do the covers tell me?

What do the covers tell me?

• Dressed in a specific clothing style

• Images of teen boys - their stances, facial expressions

• Graffitied, brick wall • Title - black on white, font

choice, surrounding.

British American

Initial Brainstorm

The Outsiders50’s/60’s

Cars

Drive In

Tobacco

Arresting

Police

Rivalry

“skin fighting”

Street corners

“switchblade”

Appearance

Law

Division

Family

Broken families

Teens

Stereotypes“souped up”

1960’s graphic design

Initial Doodles

Significant Events in the Book

Significant EventsPonyboy has his head dunked in water fountain

Johnny kills Bob (a soc)

Johnny & Ponyboy on the run

Ponyboy dyes his hair

Jumping off a train

the “rumble”

Church fireEscaping the fire, helping

the kids

Johnny dying

Ponyboy pulling a knife out at school

Greasers Socs

East side

“Souped Up”

Poor

Leather Jackets

Looked down on

Streetwise

Carry knives

West side

Mustangs

Rich

Smart shirts

Respected

Less so

Wreck houses

A rivalry/comparison theme

A rivalry/comparison theme

Fence suggesting ‘division’

See the big city behind. What a greaser can’t have/wants

Penning the two against each other.

Who’s better than who?

Different/clashing territories?

From the book - “You can see it from the East Side too”. The idea that the sun sets on both sides of the city.

• Cast a shadow over the divide • Silhouettes

A rivalry/comparison theme

The knife connotes: • Violence • Death • Murder • Hurt • A divide • It’s the cause of the

problem

Blood instead of waterSuggests a

significance to the fountain and a

relation to blood

Turning the knife into a logo !

A stamp, a scribble

Official

Childlike - suggests age of characters? Over something?

An event that occurs is ‘newsworthy’

Gives a suggestion on the location and era

Title of the book scribbled over a

newspaper

An extract of a newspaper that’s been ripped out

Screwed up newspaper article

in the concrete

Simulated Graffiti: a feeling of not

caring, rebellion, disregard

Ripped edges: disregard, broken

Ripped newspaper article stamped with “logo” of The Outsiders in a graffiti/destroyed style.

Vanessa Fung

1960’s America inspired design

• Current trend • Nostalgic feel • Mixed with grey

tones

Retro design style

• Muted colours • Shapes and illustrations - vectors • Very strong font choices • Significant imagery

The Outsiders in Tulsa