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Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts.
Amy Jo Martin, author of New York Times Bestseller Renegades Write the Rules, founded Digital Royalty five years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.
• Twitter, Facebook 101 • Personal Branding • Social for HR, Legal & Operations • Social Event Activation • Social Crisis Communications • Social Customer Service • Measurement and Monetization • Community Management • Converts employees to brand ambassadors • Emerging Mediums - Instagram/Pinterest