Amy Fraenkel, UNEP

Green Passport Campaign

United Nations Environment Programme

Green Passport Campaign's Green Passport Campaign's main objectivesmain objectives

Create mechanisms to raise tourists’awareness (website, supporting communication materials, postcards, leaflets, etc)Validate the communication material to tourists in a selected pilot destination in BrazilExpand outreach methods

Where are we now?Where are we now?

Global launch of the internet based Campaign during the International Tourism Berlin Fair, March 2008Launching of the pilot project in Paraty, Brazil in March 2008 and training workshops for the tourism communityDevelopment of workplan with specific actions to support the campaign, May 2008

Website Website www.unep.fr/greenpassportwww.unep.fr/greenpassport

Brazil Pilot ProjectBrazil Pilot Project

Brazilian Ministry of Tourism

Brazilian Ministry of Environment

Additional Activities UnderwayAdditional Activities Underway

Development of the Green Passport hardcopy

Postcards Postcards

Posters and bannersPosters and banners

Next stepsNext steps

Country-specific Green Passports (hard copy) Destination distributionTranslations and dissemination

• Greek• Spanish• German

Highlighting specific country commitments

For more informationFor more information

Helena ReyAssociate Tourism Programme OfficerUnited Nations Environment Programme

[email protected]://www.unep.fr/tourismhttp://www.unep.fr/greenpassport