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A MARKET SURVEY ON AMWAY SESSION: 2008-2009 SUBMITTED TO: SUBMITTED BY: Mr. Prabodh Gaur
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Amway Personal Selling

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Page 1: Amway Personal Selling

A MARKET SURVEY

ONAMWAY

SESSION: 2008-2009

SUBMITTED TO: SUBMITTED BY: Mr. Prabodh Gaur

BBA – IV Sem.

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Roll No.

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CERTIFICATE

Name …………….

Department………

Date………………

This is to certified that mr……………… is a regular student of B.B.A IV

SEM and he has completed the market survey report on the

topic,”………………………

Under my supervision.

It is certified that the whole market survey report is based on his individual

efforts and the analysis is found up to mark.

I therefore recommend that the market survey report preparer by the

candidate be sent for evaluation.

Faculty name………….

Name …………………

Department……………

Date…………………..

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PREFACE

“Six essential qualities that are the key to Success: sincerity, personal integrity,

humility, courtesy, wisdom, charity.”

“LIFE IS FULL OF SURPRISES... UNEXPECTED SOME BITTER SOME

SWEET.

There are many Institutes in Bareilly but only students of BAREILLY COLLEGE

BAREILLY are using internet & intranet so firstly we would thank Dr.A.K.

SAXENA Sir who is providing us this facility to reach that level from where we

can see our destination. This project is a part of that success.

As everyone knows that is not an easy subject but MR. ALOK SAXENA never

made us feel any difficulty in this particular subject.

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ACKNOWLEDGEMENT

Nothing concrete can be achieved without an optimal combination inspiration and

perspiration. No work can be accompanied without taken the guidance of experts.

It is only critics from ingenious that help transform a product into a quality

product.

For this, I am grateful to MR.ALOK SAXENA for his constant encouragement

and invaluable critical suggestions given during the review meetings. His timely

advice and help proved his commitment and welfare of his students and the

institute as a whole.

Last but not the least, our sincere thanks to all the members who were a vital thrust

to our thoughts and needs throughout the functions assigned to group to get done

and prove our best. Finally thanks to others at Lotus Institute of Management, who

put in numerous hours to make the intangible tangible…..

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CONTENTS

Introduction to Amway

Present state of affairs

Plan and Policies

Swot Analysis

Finding

Graphs

Suggestion & Conclusion

Bibliography

Questionnaire

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Amway is a direct selling company that uses multi-level marketing or

network marketing to promote its products.

Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based

in Ada, Michigan, the company and family of companies under Alticor

reported sales growth of 15%, reaching US$8.4 billion for the year ending

December 31, 2008. Its product lines include home care products, personal

care products, jewelry, electronics, Nutrilite dietary supplements, water

purifiers, air purifiers, insurance and cosmetics. In 2004, Health & Beauty

products accounted for nearly 60% of worldwide sales. Amway conducts

business through a number of affiliated companies in more than ninety

countries and territories around the world. It is ranked by Forbes as one of

the largest private companies in the United States and by Deloitte as one of

the largest retailers in the world.

History

Founding

Jay Van Andel and Richard DeVos, friends since school days, had been

business partners in various endeavors including a hamburger stand, air

charter service, and a sailing business. In 1949 they were introduced by Neil

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Maaskant (Van Andel's second cousin) to the Nutrilite Products

Corporation. Nutrilite was a California-based direct sales company founded

by Dr. Carl Rhenborg, developer of the first multivitamin marketed in the

United States. In August 1949, after a night-long talk, DeVos and Van Andel

signed up to become distributors for Nutrilite food supplements. They sold

their first box the next day for $19.50, but lost interest for the next two

weeks. Shortly thereafter, at the urging of Maaskant, who had become their

sponsor, they traveled to Chicago to attend a Nutrilite seminar. The meeting

was at a downtown hotel, with over a hundred people in attendance. After

seeing promotional videos and listening to talks by company representatives

and successful distributors, they decided to pursue the Nutrilite business

opportunity with enthusiasm. They sold their second box of supplements on

their return trip to Michigan, and rapidly proceeded to develop their new

business further.

In 1949, DeVos and Van Andel had formed Ja-Ri Corporation

(abbreviated from their respective first names) for importing wooden goods

from South American countries; after their trip to the Nutrilite seminar, they

dropped] this business and Ja-Ri became their Nutrilite distributorship. In

addition to profits on each product sold, Nutrilite also offered commission

on the sales of products by new distributors introduced to the company by

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existing distributors—a system today known as multi-level marketing or

network marketing. By 1958, DeVos and Van Andel had built an

organization of over 5,000 distributors. However, following concerns about

the stability of Nutrilite, in April 1959 they and some of their top distributors

formed The American Way Association to represent the distributors and look

for additional products to market.

Their first product was called Frisk, a concentrated organic cleaner

developed by a scientist in Ohio. DeVos and Van Andel bought the rights to

manufacture and distribute Frisk, and later changed the name to LOC

(Liquid Organic Concentrate). They subsequently formed Amway Sales

Corporation to procure and inventory products and to handle the sales and

marketing plan, and Amway Services Corporation to handle insurance and

other benefits for distributors (Amway being an abbreviation of American

Way). In 1960 they purchased a 50% share in Atco Manufacturing Company

in Detroit, the original manufacturers of LOC, and changed its name to

Amway Manufacturing Corporation. In 1964 the Amway Sales Corporation,

Amway Services Corporation, and Amway Manufacturing Corporation

merged to form a single entity, Amway Corporation Amway bought control

of Nutrilite in 1972 and full ownership in 1994.

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International expansion

Amway expanded overseas to Australia in 1971, to Europe in 1973, to parts

of Asia in 1974, to Japan in 1979, to Latin America in 1985, to China in

1995, to Africa in 1997, to India and Scandinavia in 1998, to Russia in 2005,

and to Vietnam in 2008. In 2008 two thirds of Amway's 58 markets reported

sales increases, including strong growth in the China, Russia and India

markets. Amway India sales grew 40% to 1128 crore (US$230million).

Amway China

Amway grew quickly in China from its market launch in 1995. In 1998, after

abuses of illegal pyramid schemes led to riots, the Chinese Government

enacted a ban on all direct selling companies, including Amway. After

negotiations, some companies like Amway, Avon, and Mary Kay continued

to operate through a network of retail stores promoted by an independent

sales force. China introduced new direct selling laws in December 2005, and

in December 2006 Amway was one of the first companies to receive a

license to resume direct sales. At the time they had a reported 180,000 sales

representatives, 140 stores, and $2 billion in annual sales. In 2007 Amway

Greater China and South-east Asia Chief Executive Eva Cheng was ranked

#88 by Forbes magazine in its list of the World's Most Powerful Women. In

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2008 Amway Greater China was Amway's largest market, reporting 28%

growth and sales of ¥17 billion (US$2.5billion).

Quixtar

In 1999 the founders of the Amway corporation established a new holding

company, named Alticor, and launched three new companies, 1) a sister (and

separate) Internet-focused company named Quixtar, 2) Access Business

Group, and 3) Pyxis Innovations. Pyxis, later replaced by Fulton Innovation,

pursued research and development and Access Business Group handled

manufacturing and logistics, for Amway, Quixtar, and third party clients.

After virtually all Amway distributors in North America switched to

Quixtar, Alticor elected to close Amway North America after 2001. The

main difference was that all distributors could order directly, rather than

from their upline "direct distributor". The Amway name continued being

used in the rest of the world, and the home of the Orlando Magic was named

the Amway Arena in 2005. The Orlando Magic is owned by Amway founder

Richard DeVos. In June 2007 it was announced that the Quixtar brand would

be phased out over an 18 to 24 month period in favor of a unified Amway

brand worldwide.

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Products

Amway's product line grew from LOC, with the laundry detergent SA8

added in 1960, and later the hair care product Satinique (1965) and

Artistry(1968). Today Amway manufactures over 450 products, with

manufacturing facilities in Ada, Michigan, China, and India, as well as

Nutrilite organic farms in California, Washington State, Mexico, and Brazil.

In addition Amway affiliates market products from hundreds of other

manufacturers offering everything from books (eg Barnes & Noble, North

America) to wine (World of Wine, Europe).

Household cleaners

Amway is best known in North America for its original cleaning products,

LOC, SA8 clothes washing products and Dish Drops dish cleaning products.

In the January 2007 issue of Consumer Reports, SA8 with Bioquest was

rated as the best performing laundry detergent, scoring 99 out of a possible

100. Consumer Reports did however criticise SA8's pricing, which was

disputed by Amway. In 2008, Amway's cleaning products were named

Favourite of Experts by an independent consumer survey in Ukraine.

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Health & beauty

The majority of Amway's sales today come from the Health & Beauty sector

and in North America the Amway Global/Quixtar website is ranked the #1

Health & Beauty website by Internet Retailer. In South Korea Amway is

ranked one of the top two companies in tolietries and cosmetics. Amway's

health & beauty brands include Artistry, Time Defiance, Satinique, Tolsom,

Body Series, Glister, Moiskin (South America), Nutrilite, Nutriway

(Scandinavia and Australia/New Zealand),eSpring, Atmosphere and iCook as

well as XS Energy drinks.

Artistry

Main article: Artistry (cosmetics)

Amway's Artistry products include skin care, cosmetics, and anti-aging

creams and serums. Euromonitor International, an independent researcher

and publisher of market reports, business reference books and online

information databases, ranks Artistry as one of the world's top 5 best selling

brands in the prestige brand category, alongside Clinique, Estee Lauder,

Lancome, and Shiseido. Artistry is the only direct sales brand classifed in

the "prestige" category.

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Nutrilite

Main article: Nutrilite

Amway's largest selling brand is the Nutrilite range of health supplements

(marketed as Nutriway in some countries), and in 2008 Nutrilite sales

exceeded US$3billion globally Nutrilite products incorporate organically

grown whole-plant concentrates. Euromonitor has for several years ranked

Nutrilite the world's best selling nutritional brand in tablet or capsule form.

In 2001, five Nutrilite products were the first dietary supplements to be

certified by NSF International. Surveys by independent group

Consumerlab.com since 2002 have rated Nutrilite as having the highest

customer satisfaction rating (96% in 2006). In 2006, 2007, and 2008 in the

nutrient and health food category, Nutrilite won "Platinum" and "Gold"

awards in Malaysia, China, Taiwan, Thailand, and Asia overall in the

Reader's Digest "Trusted Brands of Asia" survey. In 2008 Nutrilite

scientists, in partnership with Alticor subsidiary Interleukin Genetics won

the 12th John M. Kinney Award for Nutrition and Metabolism for their

research into the interaction between nutrition and genetics.

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eSpring

Amway's eSpring water filter, introduced in 2000, was the first home water

treatment system to incorporate a carbon block filter and Ultraviolet

disinfection unit, becoming the first home system to achieve certification for

ANSI/NSF Standards 42, 53 and 55. The unit was also the first commercial

product to include sister company Fulton Innovations eCoupled wireless

power induction technology. Fulton Innovation introduced the technology in

other consumer electronic products at the 2007 International Consumer

Electronics Show. Companies licensing this technology include General

Motors, Motorola and Visteon. In 2006 eSpring was named Product of the

Year by the Poland-based non-profit World Foundation of Health, Heart and

Mind. eSpring has won numerous Gold and Platinum awards in the Reader's

Digest Most Trusted Brand Asia surveys.

Atmosphere

In 2008 Amway's HEPA air filtration system became the first air cleaner

certified asthma & allergy friendly by the Asthma and Allergy Foundation of

America.

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Ditto Delivery

Amway owns a patent on the online shopping method of Ditto Delivery,

which allows consumers to specify an automatic monthly delivery of each

product. It has been called the most convenient shopping method that exists.

In May, 2001, Ditto Delivery accounted for 30% of North American sales.

Business Model

Amway combines direct selling with multi-level marketing or network

marketing. IBOs may both market the products directly to potential

customers and also recruit (sponsor) and train other people who become

IBOs themselves and in turn have the same opportunity. Each IBO may earn

income both from the retail markup on any products they sell personally,

plus a performance bonus based on the sales volume they and their downline

have generated. People may also register as IBOs to buy products at a

discounted rate.

Definitions

IBO/ABO/AIE  — Independent Business Owner/Amway Business

Owner/Amway Independent Entrepreneur is a business partner of

Amway who is authorized to market and distribute products and

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services available from Amway. Different names are used in different

markets.

Distributor - an older term for IBO

PV — Point Value is a value assigned to each product or service sold

by Amway. An IBOs monthly performance bonus bracket depends on

total PV in a month.

BV — Business Volume is typically the wholesale cost of the product

or service sold by Amway. Performance bonuses are multiplied by the

groups total BV.

Performance bonus is the monthly bonus paid by Amway to IBO's.

The higher the PV, the greater the percentage earned. In North

America the Performance bonus ranges from 3% to 25%. In other

markets it ranges from 3% to 21%.

Retail Profit is the markup earned by an IBO when they sell a

product to a consumer, either personally or through an Amway

website. Recommended retail markup ranges fro 20%-35%.

Sponsor is an IBO who refers (sponsors) a new IBO to Amway.

Upline is the term used to refer all the IBOs up in the line of

sponsorship of an IBO.

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Downline is the term used to refer all the IBOs down in the line of

sponsorship of an IBO. They are collectively also known as group

Leg refers to a personally sponsored IBO and all of their downline.

Silver Producer is an IBO who has reached the maximum bonus

level for one month.

Gold Producer is an IBO who has reached the maximum bonus level

for three months.

Platinum or Direct is an IBO who has reached the maximum bonus

level for six months. Originally this was the first point at which a

distributor could purchase products directly from Amway, and not

from their sponsor or upline. In North America a Platinum is

generating a minimum of approximately $30,000 in sales volume per

month.

Emerald a distributor with at least three legs generating Silver

Producer volume for at least 6 months of a year.

Diamond a distributor with at least six legs generating Silver

Producer volume for at least 6 months of a year.

Q-12 is a Platinum or higher IBO that qualifies every month for 12

months of a year.

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Other Interests

Radio

Amway bought the Mutual Broadcasting System radio network in 1977 and

sold it in 1985.

Orlando Arena naming rights

In December 2006, Alticor secured the naming rights for the 17,000-seat

basketball arena in Orlando, Florida - home of the Orlando Magic, which are

owned by the family of Rich DeVos. The arena, formerly known as the TD

Waterhouse Centre, is now called Amway Arena.

San Jose Earthquakes

Prior to the 2009 Major League Soccer season, Amway Global signed a

three-year deal with the San Jose Earthquakes to become the team's official

jersey sponsor.

A major part of the partnership is focused on community initiatives in the

Bay Area. As a result, Amway Global is now also the official sponsor of the

team's Kicks for Kids program that focuses on fitness and healthy lifestyles,

as well as bringing underprivileged children to Earthquakes games.

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The partnership also saw the creation of the Amway Global Street Team,

which appears at all Earthquakes home games and at a number of soccer and

non-soccer events throughout the Bay Area. The members of the Amway

Global Street Team give away Earthquakes-branded merchandise and

provide soccer skills demonstrations at each event.

Los Angeles Sol

In March 2009, Amway Global signed a multi-year deal to become the

official presenting partner of the Los Angeles Sol of Women's Professional

Soccer.

Politics and culture

Commentators have identified Amway as supporting the U.S. Republican

Party, and its founders contributed $4,000,000 to a conservative 527 group

in the 2004 election cycle. Amway states that its business opportunity is

open to people regardless of their religious and political beliefs.

Rolling Stone's Bob Moser has contended that former Amway CEO and co-

founder Richard DeVos is connected with the dominionist political

movement in the United States. Moser states that DeVos was a supporter of

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the late D. James Kennedy, giving more than $5 million to Kennedy's

ministry.

Multiple high-ranking Amway leaders such as Richard DeVos and Dexter

Yager are also owners and members of the board of Gospel Films, a

producer of movies and books geared towards conservative Christians as

well as co-owner (along with Salem Communications) of Gospel

Communications.

One of Amway's most successful distributors, Dexter Yager, has criticized

Democratic President Bill Clinton. Mother Jones reported that Yager stated

in voice mail to his downline network of distributors, "If you analyze Bill

Clinton's entire inaugural address, it is nothing but a New Age pagan ritual.

If you go back and look at how it was arranged and how it was orchestrated,

he talked about forcing the spring. So what they're trying to do is...force the

emergence of deviant lifestyles, of a socialist agenda, and force that on us as

American people." Yager also allowed Republican George W. Bush to send

messages through that voicemail system to thousands of distributors.

Doug Wead, who was a Special Assistant to U.S. President George H. W.

Bush, is a successful IBO who is a regular speaker at group rallies. In 2000,

President George W. Bush appointed Timothy Muris, a former anti-trust

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lawyer whose largest client was Amway to head the FTC, which has direct

federal regulatory oversight over multi-level marketing plans.

Amway co-founder, the late Jay Van Andel (in 1980), and later his son Steve

Van Andel (in 2001) were elected by the board of directors of the United

States Chamber of Commerce as chairman of that organization.

In May 2005, former Amway President Dick DeVos, one of the wealthiest

men in Michigan, announced that he would run against Governor Jennifer

Granholm in Michigan's 2006 gubernatorial election. DeVos, running as a

Republican, won 42% of the popular vote, while Granholm won 56%.

Amway touts the environmental benefits of many of its products, and in

June 1989 the United Nations Environmental Program's Regional Office for

North America recognized it for its contributions to the cause of the

environment.

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OBJECTIVE OF THE SURVEY

To gain an insight into the functioning machinery of the marketing

sector.

To know about the present potential market of AMWAY.

To know about the consumer demand and behavior towards the

company

To view the competitiveness of the company products in the market

To look for the scope of betterment that can be done in this industry

via company’s contributions.

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RESEARCH METHODOLOGY

RESEARCH

Research in common parlance refers to a search for knowledge. One can also

define research as a scientific and systematic search for pertinent

information on a specific topic. Infact, research is an art of scientific

investigation. Redman and Mory define research as a “systematized effort to

gain new knowledge”.

Research is an academic activity and as such the term should be used in a

technical sense. According to Clifford Woody research comprises defining

and redefining problems, formulating hypothesis or suggested solutions;

collecting, organizing and evaluating data; making deductions and reaching

conclusions; and at last carefully testing the conclusions to determine

whether they fit the formulating hypothesis.

TYPES OF RESEARCH

The basic three types of research are as follows:

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Descriptive v/s Analytical

Applied v/s Fundamental

Quantitative v/s Qualitative

RESEARCH METHODS

Research Methods may be understood as all those methods/ techniques that

are used for conduction of research. Research Methods or techniques, thus,

refer to the methods the researchers use in performing research operations.

Thus, research methods can be put into following three categories:

In the first group we include those methods which are concerned with

the collection of data.

The second group consists of those statistical techniques which are

used for establishing relationships between the data and the unknowns

The third group consists of the methods which are used to evaluate the

accuracy of the results obtained.

RESEARCH METHODOLOGY

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Research Methodology is a way to systematically solve the research

problem. It may be understood as a science of how research is done

scientifically. It helps in studying the various steps generally adopted by the

researcher in studying his research problem along with the logic behind

them. Thus, the scope of Research Methodology is wider than that of the

research methods.

In other words, when we talk of Research Methodology we not only talk of

the research methods but also consider the logic behind the methods we use

in the context of our research study and explain why we are using a

particular method or technique and why we are not using others so that the

research results are capable of being evaluated either by the researcher

himself or by others.

RESEARCH DESIGN

A research design is the arrangement of conditions for collection and

analysis of data in a manner that aims to combine relevance to the research

purpose with economy in procedure.

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Infact, the research design is the conceptual structure within which research

is conducted; it constitutes the blueprint for the collection, measurement and

analysis of data.. as such the design includes an outline of what researcher

will do from writing the hypothesis and its operational implications to the

final analysis of data.

NEED FOR RESEARCH DESIGN:

Research design is needed because it facilitates the smooth sailing of

various research operations, thereby making research as efficient as

possible yielding maximal information with minimal expenditure of

effort, time and money.

Research design stands for advance planning of the methods to be

adopted for collecting relevant data and the techniques to be used in

their analysis, keeping in view the objective of the research and the

availability of staff, time and money.

Research design has a great bearing on the reliability of the results

arrived at and as such constitutes the firm foundation of the entire

edifice of the research work.

The design helps the researcher to organize his ideas in a form

whereby it will be possible for him to look for flaws and inadequacies.

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Such a design can ever be given to others for their comments and

critical evaluation. In the absence of such a course of action, it will be

difficult for the critic to provide a comprehensive review of the

proposed study.

SAMPLING AND SAMPLE DESIGN

It is not possible to examine each and every item in the population hence

interferences are drawn about a large number of items possessing a

particular attribute based on analysis of fraction of such items. It is called a

sample. For developing a sample design following points need to be

discussed with regard to the present study –

POPULATION: All items in any field of inquiry constitute a

“UNIVERSE” or “POPULATION”. A complete enumeration of all

the items in the population is known as census enquiry. Thus,

population means the inclusion of all the items in the field of enquiry.

Population can be finite if units can be counted or infinite. Since the

present study is done in Bareilly, the population is finite.

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SAMPLE: Sample means selection of few items as representatives of

all the items. A part of the whole population is called “SAMPLE”.

Algebraically, let the population size be N and if a part of size

n(which is <N) of this population is selected according to some rule

for studying some characteristics of the population, the group

consisting of these n units is called “sample”.

SAMPLING: The process of selecting few items from the universe

which are the representatives of the universe is called “SAMPLING”.

SAMPLE DESIGN: A sample design is a definite plan for obtaining

a sample from the given population. It refers to the technique or

procedure the researcher would adopt in selecting items for the

sample. Sample design may as well lay down the number of items to

be included in the sample i.e. the size of the sample. Sample design is

determined before the data is collected. Researcher must prepare a

sample design which should be reliable and apt for his research study.

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SUMMARY OF RESEARCH DESIGN

Data source: primary data and secondary data

Research approach: survey method

Research instrument: mailed questionnaire and questionnaire filled by the

enumerators

Sampling plan: sample unit (consumers)

Sample size: 100 consumers

Time: march- April 2009

Sample area: Bareilly city

HYPOTHESIS

Hypothesis

AMWAY is the premier organization in the field of direct selling.

It offers best of products and services to its customers.

The present potential market of the company is full of opportunities of

growth.

It has a never fading demand for its products.

It caters to the requisites of all the age groups of society.

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Collection of data

Data forms an important source of any study. Information is derived from

data accumulated. Thus, data plays a vital role in research. Data can be

collected from two sources viz. internal and external. The external data is yet

derived from two sources: primary and secondary.

PRIMARY DATA: primary data is original and first hand information.

Primary data collection techniques:

Direct personal interview

Indirect personal interview

Information from correspondents

Mailed questionnaires

Questionnaires filled by enumerators

SECONDARY DATA: SECONDARY DATA IS COLLECTED BY SOME

OTHER AGENCY AND USED FOR FURTHER STUDIES. THUS, IT IS

SECOND HAND INFORMATION

SECONDARY DATA COLLECTION TECHNIQUES:

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Published sources like newspaper articles, magazines, research institutions

etc.

Unpublished sources

The method used in this survey is primary data collection and the technique

used is direct personal interview and questionnaire filled by enumerators.

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DATA ANALYSIS

Have you heard about AMWAY PERSONAL SELLING?

70%

30%

yesno

INTERPRETATION: INTERPRETATION: ABOUT 70 % OF THE

POPULATION KNOWS ABOUT AMWAY PERSONAL SELLING.

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Do you use the products offered by AMWAY?

78%

22%

yesno

INTERPRETATION: 78% OF THE POPULATION USES THE

PRODUCTS OFFERED BY AMWAY.

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Do you form a part of AMWAY family?

40%

60%

yesno

INTERPRETATION: ONLY 40% OF THE POPULATION FORMS

THE PART OF AMWAY FAMILY.

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Do offers like free gifts, discounts etc. affect your buying decision?

90%

10%

yes no

INTERPRETATION: OFFERS ATTRACT THE CUSTOMERS.

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Is your purchasing decision affected by the brand?

90%

10%

yes no

INTERPRETATION: THE BUYING BEHAVIOUR OF MOST OF

THE PEOPLE DEPENDS UPON THE BRAND.

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What is the opinion about the price policy of AMWAY?

20%

30%

50%

expensive cheap reasonable

INTERPRETATION: HALF THE POPULATION FINDS THE

PRICES OF AMWAY REASONABLE.

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Have you faced any problem regarding the SERVICES OFFERED BY AMWAY?

8%

92%

yes no

INTERPRETATION: PEOPLE FACE LESS PROBLEMS WITH THE

USAGE AND SERVICES OF AMWAY PRODUCTS.

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Are you satisfied with AMWAY products?

95%

5%

yesno

INTERPRETATION: MAXIMUM PEOPLE ARE SATISFIED WITH

AMWAY PRODUCTS.

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FINDINGS:

AMWAY enjoys a good market segment for its products.

The products are still not within easy reach of the customers.

Brand has its value but still at marketing it’s a little weak in regional

markets.

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SUGGESTIONS:

Marketing can add to the advantage. So, it should be taken care of.

Better offers can be made to attract the customer demand.

THE NETWORK NEEDS TO BE GROWN.

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CONCLUSION:

A survey is done to identify various problems and level of satisfaction of

consumers, so that efforts can be made to satisfy them which would

result in building long term relationship between the customer and

company. This survey has lead to the knowledge about the offerings,

brand awareness among the customers and customer satisfaction. Due

to delivery in customer need and expectations, it becomes a difficult task

to satisfy every customer, therefore to satisfy each and every customer

the importance of building relationship with them exists. For this

purpose a number of questions were asked to find out behavior of

customer. This research is also done to know the views of the customer

towards the products and quality provided to them by AMWAY. And

according to the survey, the customers seem contended with the

products and services by AMWAY.

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BIBLIOGRAPHY

BOOKS

Statistics For Management- Richard I. Levin, David S. Rubin

Fundamentals of Statistics- D.N. Elhance

Research Methodology- C.R. Kothari

MAGAZINES & NEWSPAPERS

The Economic Times

The Times of India

Business World

Business Today

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WEBSITES

www.multimarketing.com

www.amway.com

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APPENDIX

PERSONAL PROFILE:

Name : ____________________________________________

Address : ____________________________________________

Telephone No. : ____________________________________________

E-Mail : ____________________________________________

Age :____________ Gender:_______________

Education

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[ ] Undergraduate [ ] Post graduate

[ ] Graduate [ ] Professionally Qualified

Occupation

[ ] Businessman [ ] Private Job

[ ] Government Official [ ] Any Other

Have you heard about AMWAY?

[ ] yes [ ] no

Do you use the products offered by AMWAY?

[ ] yes [ ] no

Do you form a part of AMWAY family?

[ ] yes [ ] no

Do offers like free gifts affect your buying decision?

[ ] Yes [ ] No

Is your purchasing decision affected by the brand?

[ ] Yes [ ]No

What is the opinion about the price policy of AMWAY?

[ ] expensive [ ] cheap [ ] reasonable

Have you faced any problem regarding the SERVICES OFFERED BY AMWAY?

[ ] yes [ ] no

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Are you satisfied with AMWAY products?

[ ] yes [ ] no

If not then please let us know the reason in two

lines………………………………………………………………………………………………

……………………………………………………………………………………………………

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