amul ppt

DISTRIBUTION NETWORK OF AMUL

HARI OM DUBEY A-37

THE COMPANYTHE COMPANY• Amul means priceless in Sanskrit• Since 1946• Market leaders for Amul butter• Turnover of 25 billion• Amul is a symbol for

• High quality at reasonable prices• Genesis of a vast co-operative network• Triumph of indigenous technology• Farmer’s organization

THE PRODUCTSTHE PRODUCTS

• Bread spreads• Cheese ranges• UHT milk• Milk powders• Fresh milk• Ice creams• Chocolates• Mithaiee range

SCM and Market LogisticsSCM and Market Logistics• Implementation of an ERP program as low as

Rs. 3 crores in collaboration with TCS ltd.• Synchronized working and best possible

utilization of the available resources• Maintains details regarding the inventory

management.

Out of the entire milk procured, approximately 40 per cent is sold as liquid milk and 60 per cent is converted to value added products.

GCMMF = Gujarat Co-operative Milk Marketing Federation; MUs = Member Unions; VCs = Village Co-operatives.

Supply Chain at Amul

NETWORK

• Available in over 5 lakh outlets in a network of around 4000 distributors

• 47 depots with dry and cold warehouses to buffer inventory of all its products

• Advance demand draft basis from wholesale dealers

THE CHANNEL NETWORKTHE CHANNEL NETWORK

• Distribution channel- downstream flow

• Procurement channel- upstream flow

DOWNSTREAM FLOWDOWNSTREAM FLOW

• First leg• Manufacturing units to company depots using 9 and 18 MT

trucks• Frozen food-below 18C• Dairy wet-0-4C

• Second leg• Depots to WDs• Transport through insulated 3 and 5 MT TATA 407’s

• Third leg• WDs to retailers• Transport through rickshaws according to the beat plan

UPSTREAM FLOWUPSTREAM FLOW

• Milk is taken to VCS by farmers by bicycles

• Transportation of milk from the co-operatives to the manufacturing units through trucks equipped with tankers equipped to carry milk

Selection Criteria of the Channel Selection Criteria of the Channel MembersMembers

• Authentication by way of identity• Proof of solvency-details of the bankers• Safety of inventory by getting the company stock

insured• Proper storage space in forms of refrigerators• The company requires the dealers to furnish any

Advertising & Sales initiative undertaken by them on behalf of the company

Thank You!!Thank You!!