Amul india

Amul

PRESENTED BY NITIN JAINROLL NO:-28PGDM(MARKETING) vikas pawaiya

AMUL

•AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. •Amul products have been in use in millions of homes since 1946. •Amul a leading food brand in India with a Turnover: Rs. 52.55 billion in 2007-08.

vikas pawaiya

Founder Of The Amul Company

Dr Verghese Kurien, the Chairman of the GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd), an apex cooperative organisation, based in the in Anand town of Gujarat, India.

vikas pawaiya

White Revolution. (1966)

Verghese Kurien’s Amul experiment in Gujarat soon blossomed into the much larger Operation Flood, spread over 23 states, 170 districts and 90,000 village cooperatives. It changed India from an importer to the world's largest milk producer and exporter.

vikas pawaiya

Gujarat Cooperative Milk Marketing Federation

Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.In 1954, Kaira District Co-operative Milk Producers’ Union built a plant to convert surplus milk produced in the cold seasons into milk powder and butter. In 1958, a plant to manufacture cheese and one to produce baby food were added. Subsequent years saw the addition of more plants to produce different products. In 1973, the milk societies/district level unions decided toset up a marketing agency to market their products. This agency was the Gujarat Cooperative Milk Marketing Federation (GCMMF). It was registered as a co-operative society on 9 July 1973.

vikas pawaiya

GCMMF Today

Members: 13 district cooperative milk producer’s unionNo. of Producer Members: 2.7 millionNo. of Village Societies: 13,141Total Milk handling capacity: 10.21 million litres per day Milk collection (Total - 2007-08): 2.69 billion litresMilk collection (Daily Average 07-08) 7.4 million litresMilk Drying Capacity: 626 Mts. per dayCattlefeed manufacturing Capacity: 3090 Mts per day

vikas pawaiya

GCMMF TURNOVER

Sales Turnover Rs (million) US $ (in million)

1994-95 11140 355

1995-96 13790 400

1996-97 15540 450

1997-98 18840 455

1998-99 22192 493

1999-00 22185 493

2000-01 22588 500

2001-02 23365 500

2002-03 27457 575

2003-04 28941 616

2004-05 29225 672

2005-06 37736 850

2006-07 42778 1050

2007-08 52554 1325vikas pawaiya

The moppet who put Amul on India's breakfast table

50 years after it was first launched, Amul's sale figures have jumped from

1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No

other brand comes even close to it. All because a thumb-sized girl climbed on

to the hoardings and put a spell on the masses.

vikas pawaiya

AMUL PRODUCTS

vikas pawaiya

Amul "Utterly Delicious" Parlours

Amul has recently entered into direct retailing through "Amul Utterly Delicious" parlours created in major cities Ahmedabad, Bangalore, Baroda, Delhi, Mumbai, Hyderabad and Surat. Amul has plans to create a large chain of such outlets to be managed by franchisees throughout the country. AMUL created Amul Parlours at some prominent locations in the country, which are run by the company or its wholesale dealers.

vikas pawaiya

Amul hitsTension between the two

Khans of Bollywood - March '09.

Terrorists attack the Sri-Lankan cricketers in Lahore -

Feb'09

vikas pawaiya

AWARDS

• GCMMF bags APEDA AWARD for 11th year in a row.• Amul Pro-Biotic Ice-cream gets No.1 Award at world dairy summit.• Ramkrishna Bajaj National Quality Award 2003.• Recivede International Cio 100 Award for Resourcefulness.• Rajiv Gandhi National Quality Award 1999.

vikas pawaiya

Certification

ISO 9000-HACCP certified plants : All Amul Ice Cream plants are ISO 9000-HACCP certified. Amul is in the process of getting ISO 22000 (Improved version) certification for all its plants. No. 1 in Quality : Amul is ranked No.1 ice cream in quality by “INSIGHT” (May-June, 2002), a bimonthly consumer magazine published by Consumer Research and Education Society (CERS) based at Ahmedabad.

vikas pawaiya

vikas pawaiya