Amsterdam Marketing Partnerships (English)

amsterdam marketingpartnerships

iam app

downloads

150,000Uitmarktvisitors

copies

copies

500,000

A-mag

35,000

Visitor Information Centres/Ticketshops

visitors annually

1,200,000

Uitkrant

55,000

iamsterdam.com

unique visitors annually

6,000,000

Facebook & twitter

fans

320,000

Overnight stays

in the AMA annually

14,000,000

Our partnership with Amsterdam Marketing is important as it allows us to optimise collaboration within the Amsterdam Metropolitan Area.Peter-Jan van Steenbergen Director Zaanse Schans Foundation

Amsterdam Marketing serves as a bridge for the individual tourist-focused organisations in Amsterdam so that we can perform to the best of our ability on the international stage.Benno Leeser Chairman Gassan Diamonds

By promoting the Amsterdam Metropolitan Area in order to attract more talent, visitors and companies, Amsterdam Marketing positively impacts the economic growth and development of the region and as such, the business community as a whole.Anita Nijboer Tax Partner, PwC

The Van Gogh Museum, a content partner for more than 15 years and counting. Axel Rger Director Van Gogh Museum

Amsterdam is the peoples city and Amsterdam Marketing listens closely to the people. Whether it be companies, residents or visitors. And whether they be major or minor players, wealthy or less well-off.Jos Louwman Director MacBike

A selection of long-term goals and ambitions leading up to 2018:

increase in the average expenditure by international visitorsmore international companies with offices in the Amsterdam Metropolitan Areaincrease in cultural participation amongst residents of the Amsterdam Metropolitan Area

20%25%25%

For more information about Amsterdam Marketing, please visit: www.iamsterdam.com/corporate

The partnership with Amsterdam Marketing represents enormous added value in our ambition to reposition the castle as Amsterdam Castle Muiderslot.Corry Gorter-Meessen Head of Marketing & Communication & Events, Muiderslot

Positioning Amsterdam as a leading city for conventions is only possible with the help of a sound city marketing organisation, a neutral party. Thats why Amsterdam Marketing is one of our most important partners.Maurits van der SluisExecutive Vice President, Amsterdam RAI

Because they know exactly how to promote my beautiful city.Michiel Kleiss Owner Brasserie Harkema and Restaurant Anna

The fruitful collaboration with Amsterdam Marketing helped us to profit from the positive attention directed by the organisation to the numerous activities held as part of the 2013 celebrations.Dennis Dwinger Owner Caf Restaurant Nel

Partners

The goal of city marketing

To improve the economicposition of the Amsterdam

Metropolitan Area

Its important that we have solid local representation and Amsterdam Marketing plays a significant role when it comes to this. Their innovative initiatives are a constant source of inspiration for us and we are delighted to support their efforts with our services and facilities.Ralf Vaessen Director Sales & Marketing, Marriott & Renaissance Hotels Amsterdam

Partner packagesActive in the fields of promotion, information, culture, research and services, the Amsterdam Marketing Foundation is the Amsterdam Metropolitan Areas city marketing organisation. Our ambition is to secure the reputation of the region as one of the five most attractive European metropolises for residents, visitors and companies alike.

Amsterdam Marketing has developed partner packages for all parties directly reliant ontourists and corporate visitors. By providing an annual contribution, partners structurally support the marketing and promotion of the Amsterdam Metropolitan Area as a leading destination for domestic and international visitors, as an attractive city for residents to call home and an appealing location for companies to set up shop.

Amsterdam Marketing uses the contributions for:

The continueddevelopment of web-sites, magazines and social communities

Domestic andinternationalcampaigns

Media coveragein the Netherlands

and abroad

Launching and connecting mutually beneficial initiatives

The collaboration with Amsterdam Marketing means that the Royal Theatre Carr can reach the complete range of art and culture lovers.Juliska Retra Marketing & Publicity, Royal Theatre Carr

Inclusion in the Travel Trade & Venue Finder, the definitive search engine featuring up-to-date information about the Amsterdam Metropolitan Area as a destination. Extensively used by international meeting planners, tour operators and companies.

*** This package is only available when purchased in com-bination with the Basic Package and Plus Package. The active provision of leads is not included in this package (this service is reserved solely for partners with the complete MICE Package).

** Information on the terms & conditions and rates is available on request.

* The Regional Package is only available to regional part-ners with existing agreements with the local Tourist Information Centre.

Rates in this brochure are excluding VAT. The Amterdam Marketing Foundation Terms & Conditions apply to all partner packages: www.iamsterdam.com/algemenevoorwaarden

The Last Minute Ticket Shop Package offers (cultural) partners a unique ticket sales opportunity. The LMTS is the sole official sales location in Amsterdam selling tickets on the day of the performance at 50% of the original price. The LMTS website and a range of Amsterdam Marketing communication channels are used to promote and market the last minute deals.

Attractive discounts on media rates;

Partner log-in to the Tourist Barometer; Attractive discounts on I amsterdam merchandise and in-house products;

I amsterdam partner branding on own website;

Invites to partner events; Site inspections; Inclusion in the NDTRC database: company profile (150 words and 2 photos) visible on I amsterdam.com and in the national tourist information app;

Inclusion of cultural events in the Uitbase; Authority to accept VVV Gift Vouchers (Cadeaubon) and the National Dinner Cheque.

Basic Package

Last Minute Ticket Shop (LMTS) Package

Travel Trade & VenueFinder***

Basic Package Plus Package LMTS Package TT&VF Package

300.-Price available on request **

250.-

Extended company profile with 300 words, photos, video and social media plug-ins;

Potential for inclusion of a product in the online booking system on I amsterdam and the last-minute booking module via Tourist Information Centres and Ticketshops; Potential for inclusion in the Amsterdam Travel Trade Manual listings, produced for the international travel industry.

Plus Package

annual feeannual fee

Basic Package (large) Basic Package (small)The Basic Package (small) is available to B&Bs, hotels with less than 5 rooms, one-person businesses, smaller cultural institutions and festivals, smaller businesses for whom tourism is a matter of second-ary importance (such as small shops) and regional businesses in the Amsterdam Metropolitan Area.*

The features of the Basic Package (large) are as listed for the Basic Package (small).

300.-annual fee

150.-annual fee

**** The MICE Package is only available to partners with at least the Basic Package.

MICE Package

By providing an annual contribution, MICE part-ners structurally support the promotion of the Amsterdam Metropolitan Area as a leading (inter)national MICE destination, both in the Netherlands and abroad. MICE partners also benefit from ac-tive support in the acquisition of conventions.

MICE package

Business Marketing & Conventions uses the contributions for:

The MICE Package offers partners:

* The Clusters & Conventions project is a collaboration between congress professionals in the Amsterdam Metropolitan Area. Expertise in the region is grouped and divided into eight economic clusters. Within each cluster, Clusters & Conventions has valuable partners that can play an important role during the acquisition and organisation of conventions (for example, as speakers or participants in think tanks or discussion panels). This helps to make the content of subjects addressed at congresses more comprehensive and form links between specific conventions and the expertise present in the Amsterdam Metropolitan Area. The eight clusters are: Financial and Business Services, ICT & E-Science, Creative Industries, Logistics, Life Sciences, Flowers & Food, Tourism & Conferences, High Tech Materials.

** The NAP initiative is a knowledge platform aimed at im-proving the quality of international, scientific conventions in Amsterdam with the ultimate objective of raising the profile of the capital as a city of knowledge. Meetings & Conventions are an excellent means of achieving this goal due to the fact that the exchange of know-ledge is one of the most significant reasons for organising a conference. The NAP initiative meets once a month to discuss the most effective approach to adopt in order to achieve its objective. The NAP initiative is represented by ambassadors with a proven track record of attracting scientific conferences to Amsterdam.

MICE partners are also invited to utilise this knowledge platform to assist their own convention acquisition efforts (only possible via AM).

*** The MICExperience is the Amsterdam Metropoli-tan Areas leading Meeting & Conventions

networking event. This two-day networking event unites domestic and international convention and meeting organisers with AMs MICE partners. The intensive pro-gramme includes site inspections, guest speakers, networking sessions, informal lunches and dinners.

Company profile in the Travel Trade & Venue Finder; MICE leads; Invites to MICE partner events; Support during own MICE acquisition (including the use of a toolkit); Site inspection mediation; Promotional support during conventions; Potential participation in the MICExperience ***; Potential participation in the MICEdition & MICEnewslet-ter (5,000 and 35,000 copies respectively).

Bid procedures for international (non- corporate) conventions;

Ensuring suitable representation of the Amsterdam Metropolitan Area at international fairs;

Database processing (including ICCA);

Conducting research into the Amsterdam Metropolitan Area as a location for conventions;

Carrying out the Clusters & Congresses project*;

Facilitating the Nieuw Amster-dams Peil initiative**.

MICE package large**** MICE package smallAccommodation with less than 250 rooms. Conference locations with less than 250 seats (in theatre layout). This package is also available to partners in the canal cruise sector, Professional Conference Organisers, Destination Management Companies, etc.

Accommodation with 250 rooms or more and conference locations with 250 seats or more (in theatre layout).

1,750.- 2,150.-

annual feeannual fee

Travel Trade publications

internationalcontacts

50,000Amsterdam MICEditioninternational

contacts

40,000

AMS

copies

10,000

iamsterdam.com

page views per month

2,500,000

Residents

in the Amsterdam Metropolitan Area

2,300,000 Amsterdamsuitburo.nlpage viewsper month

300,000

ContactAmsterdam MarketingRelations DepartmentDe Ruyterkade 5Postbus 33311001 AC AmsterdamT 020 702 6180E [email protected]

December 2013

United we stand! Our branch consists of a motley crew of companies of various sizes. And thats why we need a single, strong organisation to coordinate the marketing effortsFelix Guttmann Director Canal Company

The Amsterdam Metropolitan Club [Metropool Amsterdam Club, MAC] is perfect for partners looking for long-term investment in the international reputation of the Amsterdam Metropolitan Area and to help increase awareness of the region on the world stage.

The Amsterdam Metropolitan Club is the definitive business network, providing a platform for governmental organisati-ons (the City of Amsterdam and other municipalities in the AMA), the business community, educational institutions and the leading cultural icons to work towards the shared objec-tive of raising the (international) profile of the Amsterdam Metropolitan Area.

Amsterdam Metropolitan Club