Harman Becker Automotive Systems. Building brand value. “…Our aim was to link Harman Kardon with music on the move within the UK. We ended up with an innovative, award winning communication programme, that has had a global impact on key influencers...”
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Harman Becker Automotive
Systems.
Building brand value.
“…Our aim was to link Harman Kardon with music on the move within the UK.We ended up with an innovative, award winning communication programme, that has had a global impact on key influencers...”
“...Music and travelling have always been a natural mix, so what better way to advertise Harman Kardon's products -and create some nice goodwill- than by giving away a little musical free love? This could become hygiene in the trip-planning world!”
The Springspotter Network consists of more than
8,000 global business and marketing-savvy spotters,
who recognise a new business idea when they
come across one. A vibrant mix of cool hunting, new business ideas and trend
spotting
The site is currently only in version 1.0
but is attracting a
global audience of influencers
Harman Becker Automotive Systems asked us to come up with a set of brand ads aimed at both consumers and the motor trade.
They wanted both audiences to see Harman Kardon as a brand that was intrinsically linked with music and driving.