#pubcon Amped for AMP Presented by: Scott Hendison
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Amped for AMP
Presented by:Scott Hendison
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About Me
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AMP• What is AMP?• History & Timeline• AMP rules• Tracking & Conversion • Implementation (WP)
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What is AMP?
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It‘s just HTML with restrictions, comprised of three components...
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1. AMP HTML
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2. The AMP JS library
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3. AMP Cache
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History & Timeline
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January 3, 2016
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January 20, 2016
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January 28 2016
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January 29, 2016
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February 18, 2016
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February 23, 2016
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March 1, 2016
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March 1, 2016
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Logo Specs - Rich Snippets For Articles Documentation
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https://developers.google.com/search/docs/data-types/articles
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https://developers.google.com/search/docs/data-types/articles
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https://developers.google.com/search/docs/data-types/articles
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Jun 23, 2016
&
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July 19, 2016
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August 2, 2016
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August 2, 2016
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August 12th, 2016
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August 12th, 2016
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August 29, 2016 - goo.gl/kCcEBP
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August 31, 2016 - goo.gl/kCcEBP1. Content must be published using (AMP)
2. Must include structured data markup
3. Must be pushed to Google via Atom XML feed
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September 27, 2016
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1. AMP HTML
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<!doctype html>
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<html amp lang="en">
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<head> and <body> tags
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<head><meta charset="utf-8">
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<title>Page Title</title>
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<html > or ⚡ <html amp> tag
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<link rel="canonical" href="http://musthave.com/
even-if-page-is-amp/" />
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<meta name="viewport" content="width=device-
width,minimum-scale=1">
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<style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal
both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-
animation:none;animation:none}</style></noscript>
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LAST before </head>...
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<script async src=https://cdn.ampproject.org/v0.js
></script>
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#2. The AMP JS library
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Controls the entire load chain
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<img> is now <amp-img>
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Layout is given to the browser before the assets
even load...
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3rd party content and anything below the fold will
load last
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3. AMP Cache
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Google owns this SERP
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People are not on your URL
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https://www.google.com/amp/amp.timeinc.net/fortune/2016/10/09/obama-hurricane-ferderal-aid
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Use of AMP Cache is *not* optional
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So Google sorta owns the web
- but at least it‘s fast.
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Conversions
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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https://goo.gl/d2mFw3
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Add /amp to posts
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AMP Toolbox - goo.gl/GzQeou
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AMP Toolbox - goo.gl/GzQeou
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AMP Themes & Frameworks
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https://amptemplates.com/
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http://ampwptools.com/
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http://ampwptools.com/
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http://ampwptools.com/
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Take Aways• AMP is the future • The future is here• Not a ranking signal - YET• Learn & Implement• Don‘t miss this boat!
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Resources• AMP Project - https://www.ampproject.org/ • AMP Blog - https://amphtml.wordpress.com/• AMP By Example - https://ampbyexample.com/ • Google AMP survey – http://goo.gl/i9hLxM • SE Land – http://searchengineland.com/library/google/google-amp-project • SE Roundtable - https://www.seroundtable.com/tag/amp
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