Performance Reimagined. Marketing Reengineered. MediaMath.com/contact | mediamath.com ©2015 MediaMath, Inc. Background MediaMath’s OPEN platform enables Amnet to automate processes and optimise client performance Amnet works with MediaMath to power their clients’ digital marketing strategies and drive omnichannel performance. One of Amnet France’s clients, a leading energy provider, wanted to increase their brand awareness as a green technology supplier by running institutional campaigns across devices in six different countries (USA, Russia, India, Brazil, Indonesia, Canada) and across a number of different demographic profiles and premium media placements. Working with MediaMath and Skylads a software company specialising in complimentary optimisation and workflow applications for advertising technology platforms Amnet France was able to automate and optimise multistrategy campaigns in MediaMath’s Terminal One Marketing Operating System® allowing traders to focus more time on strategic analysis/optimisation and client advisory. “The use of MediaMath’s DSP combined with Skylads technology has generated excellent results across our first test campaigns. Not only have programming processes immediately improved, but performance management has also been optimised through the creation of efficient custom layouts.” Marie Le Guével, General Manager, AMNET France Challenges Set up 19 campaigns and 170 strategies with limited resources within strict time constraints. Deliver a campaign using six creative formats and over 38 different creative variants. Reach users across three channels (mobile, display, video). Deliver campaigns against multiple KPI’s to monitor effectiveness of their brand awareness campaign: Number of clickthroughs to landing page Number of landing page visits User demographic and segmentation Deliver improved global performance for the client across all campaigns and strategies.