Amiya Kumar Panda JK

8/3/2019 Amiya Kumar Panda JK

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DECLARATION

I do hiseby declare that all the information collected for this

project report is collected through my own efforts and is true to

my best of my belief. This work has not been submitted to any

othis institutions.

I furthis declare that the project work is original genuine to the

best of my knowledge and information. The honorable authority

meet a necessary discipline action against me, if find the report

of misleading and false.

Amiya Kumar PandaEXAM ROLL NO: - 05C52006

B.COM FINAL YEAR

SESSION -2007-08


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INTERNAL CERTIFICATE

This is to certify that Amiya Kumar Pandaa student of B.COM

Final year in Marketing Honours, of Fakir Mohan Autonomous

College, Balasore, has carried out his study work titled A

PROJECT REPORT ON INSTATING A MARKET FOCCUSED RURAL

ENTERPRISE DEVELOPMENT STRATEGY FOR BAMBOO AND

NATURAL FIBER PRODUCTS FROM THE STATE OF

UTTARANCHAL. As partial fulfillment of Bachelor Degree in

Commerce and has not been submitted by any body else whise

any purpose under my guidance.

NIRANJAN DHAL

Faculty

P.G. DEPARTMENT OF COMMERCE

FAKIR MOHAN (A) COLLEGE, BALASOR


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AKNOWLEDGEMENT

This project reports marks the end of my Bachelor Degree In Marketing Hons..I

take this opportunity to express our deep sense of gratitude to my faculty guide

Bholanath Kamila, FAKIRMOHAN AUTONOMUS COLLEGE, BALASORE.

for his valuable guidance all through the study. I am grateful to for giving me

information to complete this project.

Amiya Kumar PandaEXAM ROLL NO: - 05C52006

B.COM FINAL YEAR

SESSION -2007-08

CHAPTER - 1


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INTRODUCTION

The annual turnover of tyre industry exceeds about Rs.15, 000 crores and thiseforeplays an important role in the economic development of the country. Tyre export

has exceeded the Rs.15, 000 crores mark.30% of this export goes to U.S.A. about

15 million people over their employment to the Indian tyre industry. With most of

existing vehicle manufacturers plants in India, 5% to 6% demand growth for tyres

is expected, once the present recession is over.

The Indian tyre market is such that only 4 or 5 companies dominate the market and

rest is somehow able to survive. The tyre market in India can be divided into six

main end users segment - Truck and Buses, Passengers cars, Jeeps, Light

commercial vehicles, Tractors, Two and Three Wheelers. At present Indian market

is dominated by six major players namely-J.K, Apollo, Ceat, M.R.F, Goodyear

and Bridgestone.

Today radials are standard fitments on major cars manufactured in India. Radials

are superior in terms of road - grip, handling, tyre - life, car - dynamics and safety.

On the othis hand thise are critics who say radial play havoc (destruction) Indian

roads. This may be true for older cars such that Ambassador and Padmini. Radial

tyres are manufacture through hi-tech process and are built to exacting standards

and tolerance. These are ideally suited to the suspension systems of new generationcars.

When it comes to brands of car radials, it is matter of personal choice. Today,

manufactures such as J.K, Apollo, M.R.F, and Goodyear offer a wide range of

radial tyres suited to the new vehicle in the country.


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The tyre industry is currently having a boom simply because of car industry in

India is booming. The Indian tyre manufactures have to be extra careful about

quality and must deliver thise best in order to be compete in the market, which will

soon be followed with foreign competitors. With the Indian - crazy about foreign

goods, it is essential for the Indian tyre manufactures to not only increase their

production and improve their quality, but also cultivate essence of being Indian to

touch the patriotic feeling of the people.


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CHAPTER - 2

THE INDIAN TYRE INDUSTRY

INDIAN TYRE INDUSTRY - A PROFILE

Tyre industry in India comprises of:

40 tyre companies (53 factories)

12 companies account for over 85% of total production (in nos.)

Industry Turnover (2005-2006) (E) Rs. 100,000 million Installed Capacity (E) 5730

million Postproduction (E) 4140 million Nos. Capacity Utilization (2005-2006) (E)

72%Taxes & Duties Paid (E) Rs. 28,500 million Excise Duty Contribution Rs. 12,530

million

Tyre industries are 11th Highest Contributor of excise revenue to Indian government.


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THE HISTORY OF TYRE INDUSTRY

The tyre industry in India is about 80 years old. The first two companies to setup trading

activities in India were Dunlop and Firestone, which started functioning in late thirties

and early forties. Firestone was the first company to enter in the Indian tyre market in

1920, followed by Goodyear in 1926. These companies set up their sales unit through,

which imported tyres, were distributed. The manufacturing of tyre in India commenced

when Dunlop started the first factory at Shah Gang, West Bengal, in 1936 followed by

Firestone in Bombay. Ever since the industry has undergone continues expansion and

technology up gradation, emerging as a fore - runner among Indias major manufacturing

enterprises.

In early 1960s the pioneers of Indian tyre industries setup fully indigenous factories,

with the help of liberalize governmental policies. Then they enter into collaboration with

leading transnational and have over the years to keep up worldwide trends in tyre

technology.

While dealing with the history of tyres, it is important to mention whise it all began with

the invention of wheel. This is now regarded as a major step taken by human towards

civilization. The Indian tyre industry, too, can be said to have played a major part of the

countrys development as a modern industrialized nation.


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INDIA TYRE INDUSTRY - SALIENT FEATURES

Adaptability & Absorption

Successful and fast absorption of international technology, availability of

technical expertise and professions, to absorb and implement technical

advancement is one of the salient features.

Innovativeness

Several innovations introduced to apply international technologies / processes

to Create tyre suitable for Indian road conditions.

Exports

Sustained exports for over a decade to move than 50 countries. All large tyres

Companies are exporting, with over 30% exports to U.S.

Approx. 20% of total truck and bus tyres produce domestically are exported.

Indian cross ply tyres have excellent acceptance in developed countries. All

large Tyre companies are engaged in sustained exports as a long-term

commitment.

Technology progression

Within a span of four decades, technology progression from cotton

(Reinforcement) carcass to high performance radial tyres.


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Indigenous and Ready Availability

New vehicle manufactures, while launching a series of latest model, have easy

access to (and ready availability of) indigenous tyre of their respective

specification and matching international standards.

Self Sufficiency and Vibrant Marketing Set up

Except Aero and some othis specialized categories, domestic production /

capabilities fully meet indigenous requirement. Ready availability of tyres at retail

label even in remotest parts of the country achieved through a mix of responsive

marketing channels.

FUTURE OF TYRE INDUSTRY

From both the short and long term points of view, overall future outlook for the

tyre industry is indeed bright.

In the short term, given the encouraging progress of the monsoon and the basicstrength of our economy, the process of industrial recovery that began in 2000 willcontinue. As such, activity in construction, housing and roads will rise. The fortune ofthese three sectors are directly linked with transportation sector, with which, in turn, thetype industry is directly connected.

In the long term, one notes with satisfaction the continued upward trend in recentyears of the share of roads vis--vis rail transportation in India. This trend is expected tostrengthen with the government's initiative for developing a network of multi-lanehighways and for giving shape to the "Golden Quadrangle. The Indian scenario willhope fully transform to one of world - class automobile running on roads. This is the bestoutcome that any Indian tyre manufacturer can hope for.


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CHAPTER - 3

OVERVIEW OF INDUSTRY AND J.K.TYRE

JK INDUSTRIES MISSION

TO BE AMONGEST THE MOST ADMIRED COMPANIES IN INDIA COMMITEDTO EXCELLENCE.

To be the largest and most profitable company in India.

To retain no.1 truck and bus segment and to be amongst top two in all othis 4-wheeler tyre.

To be the most preferred tyre brand in India.

To be the largest Indian tyre exporter .continue to be a significant player in theworld in truck and bias market.

To make truck/bus radial operations profitable and retain leadership in the

passenger radial market.

J.K. ORGANISATIONover its name ofLate Lala Juggilal Singhania & his sonLate LalaKamalapat Singhania inspired by the cause of Swedish Movement of Mahatma Gandhiand driven by zeal to set up an Indian enterprise,Lala Kamlapat Singhania foundedJ.K.Organization in the 19th century.

Vast in its operation and massive in its scale of activities, J.K. Industries is aMega Corporate Empire that is emblematic of excellence, diversified and pioneeringnew technologies. A part of J.K. Organization, which ranks among three top privategroups in India, J.K. Industries is an index of achievements.

Aside from JK Tyre, the flagship brand of the corporation, JK Industries includes:


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JK Sugar

J.K. Sugar is the manufacturer of the best quality sugar in the country.

JK Paper

JK paper is the manufacturer of best quality of paper in the country.

JK CEMENT

JK lakshmi cement is the manufacturer of best quality of cement in the country.JK PHARMA

JK pharmaceutical is the manufacturer of best quality of drugs in the country.

JK SEEDS

JK Seeds is the manufacturer of best quality of seeds in the country.

The Principal business of the JK Organization includes Tyre, Paper, Cement, Drugs& Pharmaceuticals, Agri Genetics, Dairy and Food Products, Audio Magnetic Tapes,Sugar, Cosmetics, Woolen Textiles, Steel, Engineering Files, International Trading,

Hybrid Seeds, Industrial Rubber Products, Material Handling System etc.


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OVERVIEW OF J.K. TYRE

Excellence comes not from words or procedures. It comes from an urge to striveand deliver the best. A mindset that says, When it is good enough, improve it". It is away of thinking that comes only from a power within.

- Mr. Hari Shankar Singhinia Chairman, J.K. Industries Ltd.

J.K. Tyreis Indias leading manufacturer of radial tyres for truck and for passenger car segment aswell. We pioneered the radial revolution in India in 1977 - through products like Ultima,Ultima XS and Aquasonic - bringing about a fundamental shift in the driving comforts ofour consumers.

JK Tyrehas the distinction of being the largest Original Equipment supplier to car manufacturersin India. JK Tyre is the only Indian OW supplier for Mercedes Benz and the first tyremanufacturer in the world to get ISO 9001 certification for our entire operations.

JK Tyretoday is the second largest manufacturer of four wheeler tyres in India.

Technologically advanced plants, and the HASETRI research center are othis components of ourvision and dedication.

Havingpromoted rallying and racing in India, JK Tyre is also spearheading Go-Karting, familynavigational rallies, and a revival of India road racing. We continue to support Indianmotor sport through a host of measures and initiatives.

J.K.Tyrecontinues to lead the field with innovative development and as the 16 th largest tyremanufacturer in the world: European rubber journal has earned itself a place among theelite of global tyre industry.


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PLANTS OF JK TYRE

With four plant located in Rajasthan, Madhya Pradesh, Karnataka, JK Tyre,India's No.1 tyre company has the tremendous advantage of strategic locations across thecountry to serve the market.

Kankroli Tyre plant in Rajasthan Operated at full capacity despite acute shortageof water due to severe drought, by transporting large quantities of water by tankers.Banmore Tyre plant also operated at all capacity.


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ISO--9001 CERTIFICATION

JK Tyre is the "First Tyre manufacturer in the world" to get the ISO 9001certification for its entire operations, including marketing, design, development,

manufacturing, testing, stocking, distribution, sales and services of conventional (Bias)and radial tyres, tubes and flaps.

This is recognition of excellence that acknowledges JK Tyre's quality managementin every sphise of its operations and its approach towards total quality management. Allof this basically means that millions of our valued customers can expect a world-class products and services which would also help us to take on the world with greaterconfidence.

To cope up with the demand in the market most of the companies in JK Organization arecertified for International Quality Systems like ISO 9001, ISO 14001 and QS 9000.

MEMBERSHIPS

Department of Scientific and Industrial Research (DSIR) Bureau of Indian Standards (BIS) Indian National Scientific Documentation Centre (INSDOC) Foundation for Innovation and Technology Transfer (FITT), Indian Institute of

Technology (IIT), New Delhi.


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JK Tyre attaches tremendous value to R&D in its efforts to maintain the high quality ofits products and lead the field in innovation. HASETRI, a world class research anddevelopment centre is a symbol of this.

The Hari Shankar Singhania Eastover & Tyre Research Institute (HASETRI) is the veryfirst of its kind in India. Established in October 1991, HASETRI has already beenrecognized under SIRO (Scientific and Industrial Research Organization) by theDepartment of Scientific & Industrial Research (SDIR), Govt. of India. And has beenacknowledged by the Indian Institutes of Technology (IITs) and othis universities forregistration leading to highis studies. HASETRI fulfills the research requirements forservices related to the Eastover and Tyre industry.


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CHAPTER - 4

BRIEFING ABOUT THE OTHIS TYRE COMPANIES

APOLLO TYRES

Apollo Tyres Ltd. (ATL) is one of the leading tyre manufacturing companies inIndia.ATL manufactures automobile's tyres, tubes and flaps and is well entrenched in thetruck and bus tyre replacement segment, which companies the bulk of the market.However, its presence in the fast growing passenger car and two-wheeler segment is low.ATL has grown rapidly in the last decade, and as being a marginal player, it has raisedhead to become the third largest player in the tyre industry. ATL management has beenquick to spot opportunities and has displayed remarkable market savvy

CEAT LTD.

Ceat Ltd. a part of the RPG Goenka group is the second largest tyre manufacturerin the country after MRF. Ceat manufacturers truck & bus and passenger car tyresegment with a market share of 14% and 17% respectively. It is presently focusing oncatering to the fast growing passenger car and two wheeler industries. Ceat is a part ofRPG group, which is diversified, with presence in major sectors like power fertilizers,pharmaceuticals, tyres, computer, telecom, financial services,

GOODYEAR INDIA LTD.

Goodyear India Ltd. (GIL) is a 74% subsidiary of the $13.5 bn Goodyear Tyre adRubber Company, U.S., the world's third largest company. GIL has now come to occupy11.3% of the domestic market share in the industry. During the year, GIL widened itsproduct range to include nine new tyres. These include farm segment tyres, passenger cartyres and LCV/MUV tyres. GIL has good parental support, which has enabled it to bringin the best of the technology in the country. The management has also been aggressive interms of introducing new products and marketing initiatives.

MRF LTD

MRF manufactures automobiles tyres, tubes, trade rubber and precured treads.MRF is increasing its market share inspite, increased competition in most segments of thetyre sector. The company has considerable lead over its rivals in the car, scooter, andothis type segments but faces stiff competition from othis global players in the truck andtractor tyre segment. Though the company has a head start ahead of all othis in the Indianmarket 1960, thanks due to fragmented (uneven) nature of the market, yet the leaderswho have recently made in roads are catching up. Due to considerable brand equity andbetter quality, MRF tyres fetch a price premium. However the company will face a stiffcompetition from foreign companies like Bridgestone, Michelin and Goodyear in theradial tyre segment.


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CHAPTER - 5

RESEARCH STUDY

Call Centre Fleet owner

SIGNIFICANCE OF STUDY

Gurgaon the city of call centers, multiplex and malls, it is quite enthusisiastic todo a project over hise as it is clear from the name our topic is concentrated upon the fleetowners whose vehicle's run on these call centre for pick and drop services.

As these fleet owner possess 50 to 500 fleets so it is quite useful for a tyre industryto collect information regarding their perception, buying behavior, and mode of paymentfor various tyres.

We hope the data and information collected through our project will be importantand purposeful for JK tyres.

OBJECTIVES:

To findthe over all perception about J.K. Tyre company as well as othis brands of tyre.

To clarifythe mode of purchase.

To searchout for the market regarding JK in these call centre fleet owner.

To search

out for various dealers from Gurgaon region.

UNIVERSE

Universe includes the fleet owner in Gurgaon region.


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SAMPLE SIZE

Sample size under taken by us to conduct the survey was 50 in number.

DATA COLLECTION METHOD

The data collected by us is primary as their is a better scope of getting requiredinformation and also in the form we want for the purpose of collecting data, questionnairemethod was adopted. ForJK Tyre promotional work we distributed cap, pen, key-chain

and etc. this has helped us in getting positive responses form the respondent, which isbeneficial for our project and JK Tyre.

SAMPLING TECHNIQUE

Stratified Random Sampling-: As the size of universe was quite large so arelatively small group of individuals from the universe was selected.

RESEARCH DESIGN

The research conducted is an exploratory field setting qualitative research. Theresult were obtained in analytical form, the survey was conducted using questionnairemethod. By using this method we found the qualitative importance of each key areas andthe present condition of fleet owners, what are their perception about JK tyre, theexploratory study describe the state as it exist at present, the analysis and its finding isdescribed in the next part.


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ANALYSIS AND FINDING IS BASED ON THE FOLLOWING CALL CENTRE ANDTHEIR FLEET OWNER

Name of the call centre -:IBM Daksh

Address -: Cyber city, DLF Building 3, 25(A), B-block, Gurgaon.

Transport Head -: Sajag Saxena

Attached Vehicle -: 130

No. of Transport -: 7

Transport Head Phone No. No. of Vehicle

Dealer

GangaTravel

Tej Singh 9810954177 75 MahadevTyre

HMC Travel PraveenKumar

9891756656 150 MahadevTyre

MorganTravel

SurendraSharma

9811232888 250 CP

Lord

KrishnaTravel

Bikash 9313165030 150 Any Dealer

in Mahipalpur

Rishi Travel H, Sharma 9350961677 120 Vishal Tyre,Gng.

Shri RamTravel

Ram Kumar 9818176502 120 NarianaTyres

MeghalayaTravel

SureshYadav

9871221234 25 Apollo Tyre


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Name of the call centre -:Hyper Quality

Address -: Plot No.34, Udogh Vihar, Phase 5, Gurgaon.

Transport Head -: Siddharth Saxena




Dealer

Mahindra &

Mahindra

Mr. Piyush 9910112518 1200 None

RanaTravel Ajay &Vinod Rana

9811773536 35 Kali Tyre

AdityaTravel

SubodhYadav

9810259699 150 MahadevTyre


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Name of the call centre -:Flex Tronics

Address -: Plot No.314, Udogh Vihar, Phase 4, Gurgaon.

Transport Head -: Sanjay Saxena



Transport Head Phone No. No. Of Vehicle

Dealer

Star Moon

Travel

Tej Singh 011-

55384831

60 Mahadev

TyreChabbiTravels

Chandan 9891541121 40 Vishal Tyre


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Name of the call centre -: Convergys

Address -: DLF Building, Near Atlas Chowk 3 Gurgaon.

Transport Head -: Pravindra Singh



Transport Head Phone No. No. of vehicle Dealer

Sea Hawk Travels

Praveen Yadav 9811644491 150 Standard tyre,Jail Road,Gng.

CBT Travel Mr. Sandeep 9310089001 100 Ravindra tyre,old Delhi Road,

Gng.Hill Top Sunil rana 9312689976 150 Jatin Tyre Gng.

Origin Travel Harmeet Singh 9899995282 60 Reliance Tyre,Janakpuri

Mahima Travel Pappu Kataria 9811332825 80 Star wheels,Gng.

Durga Travel Ajit Kegriawal 9871221144 75 Mahadev Tyre

Balajee Travel Krishna 9810221344 65 Any Dealer inAzadpur

Amrita Travel Rahul Singh 9899019948 38 Reliance Tyre

Oscar Travel Ashwani Yadav 9899600094 90 Surendra Tyre,

Palam ViharHoliday Travel

Pooja Travel

Kaushal Kumar

Narendra Rana

9811558272

9818664000

40

560

Chawala Tyre, Near Gng. BusStand

Chawala Tyre


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Name of the call centre -: Global Vantage

Address -: Plot no.77 (b), Ifco Road, Sec. 18, Gng.

Transport Head -: Bhup Singh Pavbar



Transport Head Phone No. No. of Vehicle Dealer Echo Rajesh lumba 9891574304 500 Any dealer

Mandia Kulvindra singh 9818694378 15 Vishal tyre

Sea Hawk Praveen yadav 9811644491 150 Standard tyre

Hill Top Sunil rana 9312689976 150 Jatin tyre

Destination Upendra singh 9810315645 350 Delhi tyre

Pooja Narendra rana 9818664000 560 Chawla tyre

Lord Krishna Vikash 9891943851 150 Any dealer


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Name of the call centre: Gee money

Address: plot no.90 (A) sec 18 Gng

Transport head: Subir chanda

Attached vehicle: 250

No. of transport: 1

Transport Head Phone no. No. of vehicle Dealer

Megha Satish seharawt 9810072517 300 Om tyre


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Name of the call centre: Omni globe

Address: plot no. 313 sec 18 Gng

Transport head: Prem Mohanti


No. of transport: 2

Transport Head Phone No. No. of vehicle Dealer

Maha Laxmi J.N. Agarwal 9818695790 250 Mahabir Tyre

Kuber Umesh Singh 9811300516 100 Sainik Tyre


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Name of the call centre -:Baxy Infosol

Address -: Plot No109, Udogh Vihar, Phase 4, Gurgaon.

Transport Head -: Gagan Bajaj




Dealer

Shri RamTravel

Ram Kumar 9818176502 120 NaraianaTyre

LordKrishnaTravel

Bikash 9891943851 150 Any Dealer in Gng.

BP Travel JP Yadav 9811693225 80 Vishal Tyre


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Name of the call centre:India Bulls

Address: plot no.48 Phase 3, Gng.

Transport head: Kapil


No. of transport: 1


Shiv tour &

Travel

Dilip 9899019901 90 Kali


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Name of the call centre: Cybiz

Address: plot no.309-310 Phase 4, Gng.

Transport head: Mr. Sandeep


No. of transport: 1


MahaDevTravel Ram SaranYadav 9891890684 60 Chawla Tyre


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Name of the call centre:American Express


Transport head: Ram Gopal


No. of transport: 1


Sagar Tour &

Travel

Anil 9871221344 230 Sangat Tyre


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Name of the call centre -:Dell

Address -: 4th Floor Bipul Aorag Building M.G. Road Gurgaon.

Transport Head -: Ajit Singh




Dealer

Goel Travel Gagan 9899683671 50 Sangat Tyre

RadhikaTravel Anil Badra 9812671532 75 Sainik Tyre

ArihantTravel

Sunil 9811441211 35 MahadevTyre


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Name of the call centre -:Arbato Services

Address -: Plot no.78, Sec. 18, Gng.

Transport Head -: Amandeep Singh



Transport Head Phone No. No. of Vehicle Dealer

Saya Travel Pawan 9811977521 40 OM Tyre

BP Travel JP Yadav 9811693225 80 Vishal tyre

City Life Rimpy Singh 9899190990 250 Haryana Tyre

Vacation Travel Toni Sharma 9312689976 150 Kali Tyre


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Name of the call centre -: Venguard

Address -: Plot no.78, Second Tower, Sec. 18, Gng.

Transport Head -: Anil Pandey




DestinationTravel

Upendra Singh 9810315645 350 Delhi tyre

Mandia Travel Kulvindra singh 9818694378 15 Vishal tyre

Sea Hawk Praveen yadav 9811644491 150 Standard tyre

BP Travel JP Yadav 9811693225 80 Vishal tyre


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Name of the call centre:Info Vision


Transport head: Dilip Pandey


No. of transport: 1


Manish &

Manoj Travel

Manav Singh 9812298925 36 Any Dealer in

Azad Pur


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Name of the call centre -:I-Process

Address -: Plot no.218, Phase 5, Gng.

Transport Head -: Vivek Kumar




Shiv Travel Dilip 9899019901 90 Kaykee tyre

Madhu Travel Chandra pratap 9818712051 40 Pratap tyre

Amba Travel Vinod Singh 9213772131 25 Pratap tyreAmrita Travel Rahul Singh 9899019948 38 Reliance tyre


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Name of the call centre: Core BPO

Address: Plot no.238 Phase 4, Gng.

Transport head: Pawan Kumar


No. of transport: 1


Legend Travel Tarun Jain 9811117972 225 Narayna Tyre


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Name of the call centre -: WNS

Address -: Infinity Tower, 6th floor, Phase - 3, Gng.

Transport Head -: Rajeev Kumar




Velocity Travel Suresh Chadda 9213154418 65 Chawala Tyre

Balajee Travel Krishna Travel 9810221344 65 Any Dealer in

AzadpurAmrita Rahul Singh 9899019948 38 Reliance Tyre


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Name of the call centre -:Jenpact

Address -: Plot no.90 (D), Sec. 18, Gng.

Transport Head -: Deepak Gulani




Megha Travels Satish Shisawat 9810072517 300 OM Tyre

Velocity Travel Suresh Chadda 9213154418 65 Chawala Tyre

Saya Travel Pawan 9811977521 40 OM TyreHill Top Sunil rana 9312689976 150 Jatin tyre

Arihant Travel Sunil 9811441248 35 Mahadev Tyre

Madhu Chandra Pratap 9818712051 40 Pratap Tyre


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NOTE-: from the above data it is clear that big fleet owner is Mahindra & Mahindra,Megha, Pooja, Maha Laxmi, Sea Hawk, and Hilltop in Gurgaon region so; it is advisable

for the JK Tyre to concentrate & motivate these travel agencies to capture the marketstrongly in Gurgaon.These transport agencies provide pick and services to more then four call centers.


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CHAPTER - 6

DATA ANALYSIS AND INTERPRETATION

TOTAL NUMBER OF VEHICLES ATTACHED TO THE FLEET OWNERS.

NO.OF VEHICLE NO.OF FLEET OWNER PERCENTAGELESS THAN50 15 3050-100 15 30100-150 9 18MORE THAN 150 11 22

N O . O F F L E E T

L E S S T H A

3 0 %

5 0 - 1

3 0 %

1 0 0 - 1

1 8 %

M O R E T H A

2 2 % L E S S T H A N

5 0 - 1 0 0

1 0 0 - 1 5 0

M O R E T H A

INTERPRETATION

As analysis shows, 60% of fleet owner have less than 100 vehicles, and 40% of fleetowner have more than 100 vehicles.


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OWNERSHIP STYLE OF FLEET OWNERS

OWNERSHIP STYLENO. OF FLEETOWNER PERCENTAGE

SINGLE 38 76

MULTIPLE 12 24

NO. OF FLEET OWNER

SINGLE,

38, 76%

MULTIPLE,

12, 24%

SINGLE

MULTIPLE

INTERPRETATION

As analysis shows, 76% of the fleet owners have single ownership, and rest 24% hasmultiple ownership style.


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TYPES OF VEHICLES USED BY FLEET OWNERS

TYPES OF VEHICLE NO. OF FLEET OWNER

SUMO 50

QUALIS 50

INDICA 42

TAVERA 35

OTHIS 15

NO. OF FLEET OWNER

SUMO, 50

QUALIS, 50INDICA, 42

TAVERA,

35

OTHER, 15

SUMO

QUALIS

INDICA

TAVERA

OTHER

]

INTERPRETATION

As the analysis, shows that almost all the fleet owner has Sumo and Qualis, but 42 fleetowners have Indica and 35 fleet owners have Tavera.


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NO. OF FLEET OWNER

LESS THAN

300KM, 13,

26%

MORE THAN

300KM, 37,

74%

LESS THAN 300KM

MORE THAN 300KM

AVERAGE DISTANCE TRAVELLED BY EACH VEHICLE PER DAY

INTERPRETATION

As the analysis, shows that 74% of the fleet owner vehicle cover more than 300km/dayand rest that is 26%covers less than 300km/day.

DISTANCE COVERED PERDAY NO. OF FLEET OWNER

PERCENTAGE

LESS THAN 300KM 13 26MORE THAN 300KM 37 74


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REPLACEMENT OF TYRE AFTER WHAT PERIOD OF TIME

TIME PERIOD NO. OF FLEET OWNER %

A) BEFORE 6 MONTHS 12 24

B) AFTER 6 MONTHS 38 76

0

10

20

30

40

50

60

70

80

NO. OF FLEET

OWNERS

PERCENTAGE

BEFORE 6 MONTHS

AFTER 6 MONTHS

INTERPRETATION

As the analysis, shows that 76% of fleet owner replace their tyre of vehicles after a periodof 6 months and rest 24% of fleet owner replace it before 6 months.

RETREATED TYRE USED BY THE FLEET OWNERS

RESPONSE NO. OF FLEET OWNERS %

YES 5 10

B) NO 45 90


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010

20

30

40

50

60

70

80

90

NO. OF FLEET

OWNER

PERCENTAGE

YES

NO

INTERPRETATION

As the analysis, shows that 90% of fleet owner do not use retreated tyres, only 10% offleet owners uses retreated tyre.

AFTER WHAT PERIOD OF TIME FLEET OWNER RETREATED


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THEIR VEHICLES TYRE.

TIME PERIOD NO. OF FLEET OWNER

BEFORE 6 MONTHS 12

AFTER 6 MONTHS 38

NO. OF FLEET OWNER

BEFORE 6

MONTHS

24%

AFTER 6

MONTHS

76%

BEFORE 6MONTHS

AFTER 6

MONTHS

INTERPRETATION

As the analysis, shows that out of 5 fleet owners 3 retreated their tyre before 3 monthsi.e.60% and rest 40% retreated their tyre after 3 months.

PLACE WHISE FLEET OWNER BALANCE THEIR TYRE.


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RESPONSE NO. OF FLEET OWNER %

A) OWN GARAGE 36 72

B) AUTHORISED DELEAR 04 08

C) UNAUTHORISED DELEAR 10 20

0

10

20

30

40

50

60

70

80

NO. OF FLEET

OWNERS

PERCENTAGE

OWN GARAGE

AUTHORISED DELEAR

UNAUTHORISED

DELEAR

INTERPRETATION

As the analysis, shows that 72% of the fleet owners have their own garage and 8% ofthe fleet owners go to balance their vehicle tyre in an authorized service center and rest20% balance their vehicle tyre in unauthorized service center.

FROM WHISE FLEET OWNER PURCHASE THEIR TYRE

RESPONSE NO. OF FLEET OWNER PERCENTAGE

DEALER 49 98

COMPANY 1 2


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NO. OF FLEET OWNER

DEALER

98%

COMPANY

2%

DEALER

COMPANY

INTERPRETATION

As the analysis, shows that 98% of fleet owner purchase their tyre from dealers and only2% purchase directly from company.

MODE OF PURCHASE

RESPONSE NO. OF FLEET OWNER %

A) CASH 07 14

B) CREDIT FOR 1 MONTH 32 64

C) CREDIT FOR MORE THAN 11 221 MONTH


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0

10

20

30

40

50

60

70

NO. OF FLEET

OWNERS

PERCENTAGE

CASH

CREDIT FOR 1 MONTH

CREDIT FOR MORE THAN

MONTH

INTERPRETATION

As the analysis, shows that only 14% of fleet owner purchase their tyre in cash and64% of fleet owner purchase their tyre in credit for a period of 1 month and rest 22% paytheir payment after a period of 1 month.

PREFERENCES OF TYRE BEFORE PURCHASING

RESPONSE NO. OF FLEET OWNERS %

A) PRICE 3 6

B) BRAND 2 4

C) BOTH 45 90


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NO. OF FLEETOWNER

PRICE, 3

BRAND, 2

BOTH, 45

PRICE

BRAND

BOTH

INTERPRETATION

As the analysis, shows that 90% of fleet owners prefer both brand & price, and only 4%of fleet owner prefer brand and rest 6% prefer price.

PREFERENCE OF TYRE BY THE FLEET OWNERS

TYRES NO. OF FLEET OWNER

A) J.K.TYRE 27

B) M.R.F 35

C) BRIDGESTONE 40

D) APOLLO 25

E) CEAT 10


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NO. OF FLEET OWNER

J.K.TYRE,

27

M.R.F, 35

BRIDGEST

ONE, 40

APOLLO,

25

CEAT, 10

J.K.TYRE

M.R.F

BRIDGESTONE

APOLLO

CEAT

INTERPRETATION

As the analysis, shows that out of 50 fleet owners 40 prefer Bridgestone first, 35 fleetowner prefer M.R.F, 27 fleet owner prefer J.K, 25 Apollo and 10 CEAT.


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CHAPTER - 7

CONCLUSION

The main purpose of our survey is to find out that person in transport agency whose hasgot the purchasing power of tyre, which is mostly in the hand of owner or supervisor.Ownership style is mostly single and very few transport agencies has got multiple owner.Average number of vehicles in the transport agency lies between 200 250.Types ofvehicles are mainly Sumo, Qualis, Tavera, Indica and etc.

Average distance covered by each vehicle per day is about 400km 450km.Thise arevery few transport agencies that prefer retreated tyre. Most of the owners have owngarage but some also prefer authorize service centre.

Most of the owners of the vehicle purchase their vehicles tyre from dealer and hardlythise are any transport agencies that purchase their vehicle tyre directly from company.Generally, most of the fleet owner purchase tyre on one-month credit or more than one-month credit very few fleet owner purchases on cash.

Most of the fleet owner prefers both, brand and price for purchasing the tyre and thise arevery few fleet owners who prefers only price. Most of the fleet owner prefers Bridgestonefirst and after this they go for M.R.F and then they go for J.K. Tyre because of their goodperformance.

After covering the entire call center fleet owner the company can capture a big market forthe tyre industry and by this process we can easily achieve the target of selling. Andbeneficial for the tyre company.


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CHAPTER-8

RECOMMENDATION AND SUGGESTION

PRODUCT:-Company should focus and centre to the customer. Thisefore a product is to bedesigned for high mileage, longer life and more retreads.

PRICE:-Pricing should be in line with major competitors and thise should be tyres on

Cash n carrybasis.

PLACE:-Tyre purchased decision are influenced by the availability of tyre to a large extent, as

distribution network of JK is not so strong, existing dealers to be strengthened and more

dealers to be appointed.

PROMOTION:-

As the tyre marketing is facing tough from imported /foreign brands, JKshould focus on product awareness and product preference advertisement.

Dealers should be involved in developing strategies, providing feedback andstrengthening consumer relations, so that market network may improvequalitatively as well as quantitatively.

JK should also do aggressive ad campaign with celebrity endorsement andinnovative and creative logo should be thise, which matches the product andsignifies the strength of tyre.

Attractive free gifts and festive discount should be offered to customers to boostsales.

Attractive billboards and hoardings should be placed at specific places and eco-friendly message should be conveyed.

JK should sponsor programs on vernacular basis, like local newspaper, localcable, on radio, etc.


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CHAPTER 9

LIMITATION

Whenever a report is made, a researchis has to work under several constraints andlimitation. As far as this report is concerned, constraints and limitations are given below:

The survey and research has been done mainly in Gurgaon, and not covered allthe fleet owners thisefore it cannot be the representative total fleet owners.

During any research work, it is very much possible that respondents may not havebeen true to answering various questions and may be biased to certain othisquestions also.

Respondents were reluctant to answer some questions, as they never cared aboutthat, thisefore, increasing the possibility of error.

It is possible that all the parameters relevant to judge the brands performance inthe market might have not been covered by the questionnaire.


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CHAPTER 10

SWOT ANALYSIS

STRENGTHS:

Brand Image

J.K. Tyre Co. is recognized and has strong brand image in the market that helps it toincrease the market share:

Various ranges in car tyre:

Availability of different tyre for different cars i.e. diversified range of tyre helps J.K. to

capture all kind of consumer segment.

Radial and tubeless tyre

J.K. is only company, which have radial and tubeless tyre in India. Now a day trend ismoving towards radialisation or tubeless tyre.

Rural market

J.K. is trying to capture rural market as maximum as possible.

WEAKNESS:

Dealers Network:

Buying decision of consumer is also affected by availability of product mix and J.K. islacking in making vast dealer network.

Promotions:

As, promotional schemes help people to know more about the product. In the area J.K. isnot good.


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OPPORTUNITIES:

Foreign Market:

As, J.K. is number one tyre manufacturer in India, thisefore, thise are chances forestablishing of foot-hold in foreign market.

Radial and Tubeless Tyre:

By providing wide range in radial and tubeless tyres, J.K. can increase its market share.

THREATS:

Competitors:

The recent growth in tyre sector has sparked off a whole range of expansion plans bymajor competitors.

Foreign Competitors:

Entrance of foreign players like China, can affect the market share of existing tyre co. byproviding the tyre of better technology at lower price.


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CHAPTER 11

ANNEXURES

The following important annexure relevant to this study are enclosed-:

Questionnaires for

Transport Head of the Call Centre

Fleet Owners of the Transport Agency

QUESTIONNAIRE

Do Hello,I am a student of Fakir Mohan Autonomous College, Balasore.is conducting surveyregarding call centre fleet owner in Balasore. Kindly give your responses by answeringthe following questions.

Name of the call centre________________________________________

Address_________________________________________________________________________________________________________________________________________________________________________________

Name of the transport head of this call centre and contact number___________________________________________________________

Shift details of call centre___________________________________________________________

Number of vehicles used by the call centre for pick and drop services___________________________________________________________

Number of fleet owners or transport under this call centre___________________________________________________________

Name of all the transport agencies____________________________________________________________________


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____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

________________________________________________________________

Thanking you Date:

QUESTIONNAIREDo Hello,I am a student of Fakir Mohan Autonomous College, Balasore.is conducting surveyregarding call centre fleet owner in Balasore. Kindly give your responses by answeringthe following questions

Name of the transport agency and contact number

___________________________________________________________

Ownership type of the transport agencya) Singleb) Multiple

Name of the owner/owners of transport agency______________________________________________________________________________________________________________________

Total number of vehicle in your transport agency___________________________________________________________

Type of your vehicles

a) Sumo

b) Quails

c) Indica

d) Tavera

e) Any othis specify(____________________________)

Specify the call centers whise your vehicle runs_________________________________________________________________________________________________________________________________________________________________________________


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Average distance covered by each vehicle per day

a) 300km

After what you prefer retreated tyrea) Yesb) No

If yes , after what period

a) Before 6 months

b) After 6 months

Place whise you balanced the tyres

a) Own garage

b) Authorized dealer

c) Non- authorized dealer

From whise you purchase the tyres and specifya) Dealer

b) Company (_______________________)

What you prefer before purchasing the tyresa) Brandb) Pricec) Both (a) and (b)

Which companys tyre do you prefer mosta) J.K. Tyreb) M.R.FC) Bridgestone

d) Apolloe) Any othis specify (______________________________)

Any othis opinion/ comment______________________________________________________________________________________________________________________

Thanking you Date:


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CHAPTER 12

BIBLIOGRAPHY

MARKETING MANAGEMENT PHILIP KOTLER

MARKETING RESEARCH C.R. KOTHARI

JOURNALS OF J.K. INDUSTRY

INTERNET


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Amiya Kumar Panda JK

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