AMITA HAYLOCK MAYER BROWN JSM - DVCdvc.hk/documents/amitahaylockpresentation.pdf · AMITA HAYLOCK MAYER BROWN JSM 1. Social media and branding 2. Follow us on… 3. It can harm 4.

SOCIAL MEDIA IP ISSUES

PRESENTED BY

AMITA HAYLOCKAMITA HAYLOCK

MAYER BROWN JSM

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Social media and brandingSocial media and branding

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Follow us on…

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It can harmIt can harm

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United Airlines

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Mercedes benz

Start your week with a Start your week with a

fresh perspective on life

from the Dalai Lama.

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Domino’s Pizza

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McDonald’s

#McDStories

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Dove & Nivea

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It can helpIt can help

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Nike

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Taco bell

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Gordon Ramsay

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Website cloning● Various reasons: stealing personal

information, earning ad income, creating

false impression of association, tricking users

to pay moneyto pay money

● Your website is protected by IP law: trade

mark, patent, copyright etc.

● Solutions? Serve cease & desist letter and

takedown notice, complain with web host,

file removal requests with search engines14

● These materials are provided by Mayer Brown JSM and reflect

information as of 24 March 2018.

● The contents are intended to provide a general guide to the

subject matter only and should not be treated as a substitute

for specific advice concerning individual situations.

● You may not copy or modify the materials or use them for any

commercial purpose without our express prior written

permission.

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Thank you!Thank you!

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