Top Banner
AMH Zimbabwe’s leading digital media player
13

Amh Digital Advertising

Jan 22, 2018

Download

Marketing

Stephen Dube
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Amh Digital Advertising

AMH Zimbabwe’s leading digital media player

Page 2: Amh Digital Advertising

· More than 6.6 million Zimbabweans now online (internet usage at 48%)

· Zimbabwe has 95.4% mobile penetration rate, and of which 80% are smartphone users.

· 63% of data consumed by online browsing and 37% on social media including Facebook and Whatsapp

· Digital grows at an exponential rate eg. Youtube

e.g TV vs. YouTube viewership

Page 3: Amh Digital Advertising

• The advertiser has more control of their campaign, can launch campaign and pull it down anytime.

• Adjustments can be done real time• Stats available always• Geo-Target: Campaigns can be targeted to different geographical

areas • Reach audiences inside and outside Zimbabwe• Campaigns exposed to more than 1.2Million users per month and

can be viewed more than 15Million times per month.

Control

Geo-Targeting

Page 4: Amh Digital Advertising

• AMH more than 1,243,038 users.• www.newsday.co.zw voted best overall

website in 2015 – Digital Awards 2016• Newsday leading Facebook page in

Zimbabwe• AMH Facebook has a combined 819,804 likes• Twitter has a combined 189,756 followers• 1.5hours spend on AMH websites per week.• An average 100 000 daily FB posts reaches

Page 5: Amh Digital Advertising
Page 6: Amh Digital Advertising

Demographics

Page 7: Amh Digital Advertising

AMH DIGITAL PRODUCTS AND OFFERS

Page 8: Amh Digital Advertising
Page 9: Amh Digital Advertising
Page 10: Amh Digital Advertising
Page 11: Amh Digital Advertising

Websites:

• Static and Animated Banner advertising

• Video and audio advertising

• Page Take Overs• Live updates of events

Leaderboard

Medium Page Unit

Video Ad

HOME PAGE TAKEOVER

Skyscrapper

Page 12: Amh Digital Advertising

Social Media:• Available on Facebook and Twitter• YouTube channel hosting both news

content and advertising• Live updates of events• Social Media Take Over

Available on Social Media

Page 13: Amh Digital Advertising

• Video Filming and Production and

editing with 10min summary video & 1hr comprehensive video

• Ideal for corporate and NGOs

• Video published on AMH websites &

shared on social media.

• Event digital Photography.• Live streaming of events via AMH

Youtube channel

Multimedia Production