Amgen . Grid I Grid II.

Amgen

http://angiogenesis.amgen.com/

Grid I

Grid II

Typography

Calibri Regular

Calibri Bold

Calibri Italics

Colors

:: Blue

:: Red

:: White

Visual Elements

+ Interactively engaging + Defined regions on each page+ Distinctive typography + Distinctive navigation tabs

Hierarchy

+ Visual hierarchy is inconsistent

+ Inconsistent grid layout contributes to inconsistent alignment of elements on each page

+ Content not organized logically and predictably

+ Increasing white space such as leading and kerning would have been enhanced the viewing experience

Positive Space

Negative Space