American Sheep Industry Association Lamb Council
American Sheep Industry Association
Lamb Council
IT’S ABOUT BRINGING EVERYONE TO THE TABLE FOR GOOD.
OUR NEW LOOK
CURRENT STAFF
President and CEO Kay Johnson Smith
Communications Director Hannah Thompson
Marketing & Membership Manager: (hiring)
Special Projects Manager
Morgan Hawley: CAO, Special Services, Travel
Logistics
Contract Service Providers
Amin ShaheenAccounting
Macky HallWeb Manager
Spring Interns: Beverly Hampton, Jenn Weinberg, Casey Whitaker
AFIAPayroll/Benefits
Office Environment
Alltech American Farm Bureau Federation
Bayer Animal Health American Feed Industry Assn.
Cattle Empire LLC American National Cattlewomen
Cooper Farms American Sheep Industry Assn.
Diamond V American Veal Association
Elanco Animal Health Iowa Soybean Association
Genus/PIC/ABS National Cattlemen's Beef Assn.
Hy-Line North America National Chicken Council
Merck Animal Health National Milk Producers Fed.
Morning Fresh Farms, Inc National Pork Board
Murphy-Brown, LLC National Pork Producers Council
Potash Corp. National Turkey Federation
Vance Publishing United Egg Producers
Zoetis United Soybean Board
Dr. Robert Hagevoort, NMSU U.S. Poultry & Egg Association* Charleston/Orwig *chair
BOARD OF DIRECTORS
• Issues Management Committee
• Membership Committee
• Stakeholders Summit
– May 6 – 7, 2015
– Kansas City, MO
– Journey to the Extraordinary
– You’re Invited!
• International Communications – Canada
– UK/EU
– New Zealand
– Chile
• DC Coalitions– Ag Communicators
– Animal Ag Coalition
– AOCS/ISO
– Cross-industry (GTC)
BRINGING DIVERSE INTERESTS TOGETHER
Invited Speakers
• National Geographic “Future of Food”
• Undercover Boss – CA Dairy Farmer
• NYT Journalist
• Sustainability Panelists: Nestle, DMI, USPoultry
• Farm Security
• Coalition Building
BRINGING DIVERSE INTERESTS TOGETHER
May 6 – 7, 2015 Kansas City, MO
STRATEGIC INITIATIVES
People Are Hungry to Find Out More About Where Their Food Comes From
• Media– National Assn Farm
Broadcasters– Mainstream Media Interviews
• Media Partnerships– Vance Publishing– Watt – Meatingplace
• American Humane Assn. Congressional Briefing on “The Humane Table”
• VA Board of Agriculture
• OIE and ISO –International AW Initiatives
• State Ag & Rural Leadership (SARL)
• NASDA
• Retail/Brand Engagement
– Panera (2014)
– Nestle (2015)
STRATEGIC ENGAGEMENT
SOCIAL MEDIA ENGAGEMENT
#farmtopork
COLLEGE AGGIES ONLINE
Thanks to our 2014 Sponsors:
Tyson Foods Inc.Dairy Management Inc.United Soybean BoardOH Poultry FederationIN State Poultry Assn.PA Cattlemen’s Assn.GA Cattlemen’s Assn.
MONITOR/PROVIDE RESOURCES
It’s About Being Truthful: Understanding Who
is Misleading with an Ulterior Motive
No One Wants to be a Target. The Alliance
Helps Shield Stakeholders from Activists.
• Activist Conference Reports
• Members Only
• Issue Resources
– Meatless Mondays
– Advancing Animal Ag
– Infographics
• Relationship with Law Enforcement & FBI
• Monitor “Undercover” Videos/Identified Activists
• Updated Farm Security Materials
• Farm Security Workshops
• Action Alerts to Members
STAKEHOLDER SECURITY
• Farm Security Mobile App for Members
– Interview questions
– Red Flags
– Activists Profiles
– Crisis Management
– Daily News Clips
– Push Notifications that will serve as Alerts with new information
STAKEHOLDER SECURITY
Stakeholder Resources
Stakeholder Resources
THANK YOU
“By implementing out-of-the-box ideas,we engage with influencers and shield
our members from the blows of misinformation.”
Email: [email protected]
Phone: (703)562-5160
Website: www.AnimalAgAlliance.org
Thank you and Join Us!
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http://www.facebook.com/animalagalliance
http://www.youtube.com/animalagalliance
Real Farmers Real Food
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