American Apparel final for New Media

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American Apparel Jessica Zultowski

+Meeting the Company

+Objectivesof Campaign

Create more awareness for the brand

Expand targeted audiences High School aged teenagers

+Samples of Ad Spokespeople

Ariana Grande

Miley Cyrus

Kendall Jenner

+Promotion Channels

Magazines, billboards, computer ads

+Example of commercial

Click here

+Aps for Brand Awareness

Instagram

Twitter

Pinterest

Facebook

Vine

+Budgeting per month

TOTAL Digital Marketing Campaign : $48,000

SEO : $4,800 PPC : $28,800 Social Media : $7,200 Email : $2,400 Mobile : $2,400 Content : $2,400

http://digitalmarketingcalculator.com/

+Summary

Target Teens

Instagram

App for phone

Legit spokesperson

Make $$$

+Resources

http://en.wikipedia.org/wiki/File:AmericanApparelUSA.jpg

http://digitalmarketingcalculator.com/

http://www.marketwatch.com/investing/stock/app/financials