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The Issue Homepage For the Homeless
• Lack of awareness• Views of homelessness • Short attention span
Objectives From GPY&R:• Create awareness• Make HPFTH homepage• Remind audience to give back
Refill’s Redefined Objectives:• Create awareness• Remind audience to give back• Create sustainable attention
Who we are talking to
• Digital Natives• 18-24 year olds• Financially Independent • Less than positive views about homelessness
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“Homepage For the Homeless removes the guilt from online
shopping”
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“The Father forgives you, find redemption through www.homepageforthehomeless.org”
Affective . Connection . Positive
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