Ambient Digital Credential 2015

At Ambient we specialize in digital advertising for

brand and performance marketers

About Us

Ambient Digital Group is the largest, fastest growing Ad Network in South East Asia, headquartered in Singapore, with offices in Vietnam, The Philippines, Indonesia and Thailand.

Ambient reaches over 70 million people and achieves over 2.5 billion page views per month.

Our products are highly viewable and engaging, delivering results for both brand and performance clients.

Our scale, local connections and innovative formats combine to build the deeper conversations with local consumers essential for brand advertisers.

As the market leaders, Ambient Digital Group offers global, regional and local clients a trusted digital partner in South East Asia.

Ambient Digital Group

• Established

• Vietnam office

• 6 Employees

• 5 Clients (Sony, Durex…)

R&D department represents 55% of our staffs

2010

• +18 Employees

• +120 Clients: Unilever, Colgate, P&G, Samsung…

• Partnership with Mediamind

2011

• New office in The Philippines

• +48 Employees

• +160 Clients

• Established a Joint Venture with Micro Ad (leading DSP in Japan)

• Works with top spend agencies in VN (WPP, Saatchi & Saatchi, DatViet VAC, Dentsu…)

• Partner with Comscore & Effective Measure

2012

• New office in Indonesia

• +102 Employees

• +200 Clients

• Official partner with Facebook Singapore, also one of the biggest Facebook spender in Vietnam

• Reach +90% Vietnam net users (measured by Comscore)

2013

• New office Thailand

• +160 Employees

• +260 Clients across SEA

• Cooperate with MediaQuark, become the first Southest Asian Ad Network to focus on

Data driven performance

• Partner with world-class performance driven platforms: The Trade Desk, Appnexus,

Adapt TV, Audience Science, BUZZ City…

2014

Our clients are the best in the world at what they do

Branding purpose

Performance purpose

and many more…

And so are our partners

Intelligent inventory

World class 3rd auditing

Big data provider

We learned from the most experienced and demanding Marketers,

together with world-class technology provides by our Partners and our own

R&D department

Regional scale after 5 years

+160 Employees

+5,000 Premium & Long-tail

Publishers (across SEA)

5 Countries (across SEA)

+2.5 Billion Monthly

Impression (growth rate: 30% YOY)

+800 Advertisers (across SEA)

95% Retention rate

Revenue growth

double digits

YOY

About Ambient Network

Top Website in Vietnam

16.2

26.6

30.7

45.7

49.6

51.8

56.5

91.5

0 10 20 30 40 50 60 70 80 90 100

Ngoisao.net

Kenh14.vn

Dantri.com.vn

Vnexpress.net

Zing Mp3

Nhaccuatui.com

24h.com.vn

Ambient Digital Ad Network

Ambient Ad Network alone reach 91% of

Vietnam Internet users (measured by Comscore)

Other sites in green are also in our network

Source: Comscore, Survey Jan 2015

Cross platforms with global intelligent inventory

We also offer other display & programmatic products from our world-class

partners, across platforms desktop & mobile with specialist in-house to plan,

execute and optimize the campaign.

Reach

Au

die

nce

Ta

rge

ting

Topic

targeting

Interest

targeting

Contextual

targeting

New in

2015

Intent

targeting

Re-

targeting

Look-Alike

Custom

Audience

Also able to combine with Demographic and Geographic (city) targeting

Available Targeting Options

Context, Contact & Content

CONTEXT OBJECTIVE TARGETING OPTIONS PLATFORMS

CONTACT SITES & SECTIONS DATA INTEGRATION BUYING METHOD

CONTENT OBJECTIVES MULTIPLE MESSAGES MULTIPLE CREATIVES

Not only the ads or the tools that we offer, we are willing to work with you on

ad content and work out several options to optimize for the campaign results

Sunsilk Black – Case Study

Challenge: To engage with females for Sunsilk Black and encourage

them to make pledges by participating in the Long Shiny Choice digital contest.

Extremely low CPA objective of only VND 3,200

Target Audience : Female 18 - 35

Strategy: mediaQuark data utilised to optimize Ambient premium

inventory against target audience based on interest / behavior

Results:

Lucky draw entrants : 318,000 within 4 weeks

Target beating CPA of just VND 3,100 per participant converted

Ambient the only AdNetwork to beat target CPA.

Data driven performance!

Loyalty

Purchase

Consideration

Engagement

Awareness

Balloon Ad

In-page

i.TVC 2.0 Pre-roll

Mobile Ad

Youtube Re-marketing Submission

Facebook

ad

Dynamic Ad

Light Box Overlay

Interactive

Page-Take Over

Deliver your objectives with diversify display products

Clear Men – Case Study

Challenge: Enhance Clear Men penetration during World Cup.

Make it the No.1 inspirational & masculine brand for men

Target Audience: Male

Strategy: i.TVC 2.0 is the perfect solution to link Clear Men TVC

with relevant World Cup content and live match reports

Results: 26,000 video views were generated from World Cup

content within the first week 80% in-target reach Video completion rate of 60%

Market benchmark for Video completion rate is 35%

Clear Men – Case Study

Challenge: Link the Clear brand to sports events and

utilise the Clear TVC to target the World Cup audience.

Target Audience: Male 18-24

Strategy: With so many people watching World Cup

Replays on their mobile device, Mobile Pre-roll is the ideal solution to target this audience.

Results: 900,000 videos were viewed from replay clips

in just 7 days.

Video completion rate over 63%

What’s new in 2015

Social Search

Compare Review

Close to purchase..

…across Industries

…Increase conversions

Data is analyzed on daily basis to find

new intent-users and justify data

Intent targeting

We

…not only here to do business with you

Partner with you…

Timely manner, Efficient Cost & Result

Oriented

New Products

Push-down

Web content is “pushed” downward to reveal advertiser content.

Teaser is shown until the user hovers

over/clicks on the expansion button.

Compatible with full video or flash animation

Sidekick

Expandable ad unit sits in the right rail and pushes content to the left displaying a

full-screen experience ad messaging.

On load, Display unit delivers with

call to action to expand Sidekick

User clicks the expand button,

Sidekick pushes page content

horizontally to the left

User engages all of the interactive

features of the Sidekick.

Sidekick

VDO

Page Entrance Experience

Premium high-impact ad placement for brands to achieve mass reach

A full page teaser is shown on initial page

load

Teaser closes, ad minimizes to standard size

Interactive Pre-roll

Transform traditional pre-roll ads into exciting and engaging brand experiences.

Additional brand information for your interactive pre roll ads,

provides consumers with a deeper brand experience than

passive only video campaigns.

Interactive experience activates until user hovers.

Page Entrance Experience

VDO

Sharing on Social

Go viral by sharing information from banner onto Facebook’s wall.

Views and engagement generated from

Facebook are free

Make it easy to viral an interesting content

on Facebook wall

Digital at a glance

Basic Statistic

Time spent on Internet out-weighted TV

consumption among Internet users

Social is now top 2 online activities, across

devices

Smartphone users vs feature phone users in

urban Vietnam, 2014

16%

28%

60%

79%

65%

36%

2012 2013 2014

Smartphone Standard phone

Social & Video are key mobile activities

E-commerce is promisingly thanks to the

advance in Digital and Distribution

Vietnam Digital at a glance

Internet penetration rate at 37%, heavy consumption across platforms (PC and Mobile)

Social has become top 2 online activities in both PC and Mobiles

The growing penetration of smartphone has caused a threat on PC and is changing users’ online activities. Video & E-Commerce has adopted the this mobile growing trend

In terms of Digital advertising, new formats have been introduced to the industry quickly. Big Data has been discussed and leveraged for more precise targeting options. What’s been lacking is the complete tracking method for deeper understanding and optimization purpose

We don’t only sell products

Solution

Cám ơn

Ambient Digital Group 36 Bùi Thị Xuân, Q.1, TP Hồ Chí Minh Hotline: 0914 485 444 (Mr Tiến) Email: Tien.Dao@ambientdigitalgroup