Amber Lounge Abu Dhabi 2014 PR & Media Coverage

AMBER LOUNGE ABU DHABI 2014

POST-EVENT PR & MEDIA OVERVIEW

2014 MEDIA HIGHLIGHTS

" - 1 full post-event recap and 3 articles in the Daily Mail with circulation of 2.1 million, readership of over 4 million, and 100 million unique visitors online

per month

- Feature in The Sun with average daily circulation of 2.2 million and daily readership of 5.5 million

- Featured in the Daily Mirror with average circulation of 1 million and weekly readership of 2.3 million

- 2 mentions in the Daily Telegraph with daily circulation of 500,000, 1.2 million daily readers, and 13.6 million unique visitors per month

- 2 features in The National, with circulation in excess of 100,000 and readership of over 350,000

- Feature in The Independent with circulation of over 70,000 and weekly readership of 309,000

- 3 dedicated features in Gulf News, the Middle Easts’ leading English language newspaper, with 110,000 daily circulation

- 2 dedicated features in Ahlan! with circulation of 28,500 across the GCC

- Feature in F1 supplements in Etihad in-flight magazine, Ignition

- Full page feature and 2 page interview with Amber Lounge founder, Sonia Irvine, in OK! Middle East

- Feature in luxury publication Emirates Woman with affluent target market and circulation of 13,000

- Full page feature in Evo Magazine

- Feature in Concierge with circulation of 10,000 and distributed exclusively to luxury hotels and offices

EXAMPLES OF PRESS Daily Mail

EXAMPLES OF PRESS Daily Mail Daily Mirror

EXAMPLES OF PRESS The National The New Zealand Herald

EXAMPLES OF PRESS The Independent The Telegraph

EXAMPLES OF PRESS Ahlan! 7 Days in Dubai/Abu Dhabi

EXAMPLES OF PRESS El Confidencial Business Standard The Sun

EXAMPLES OF PRESS Elegante

EXAMPLES OF PRESS Emirates Woman Evo Magazine

EXAMPLES OF PRESS Etihad In-flight Ignition Entertainment

EXAMPLES OF PRESS The Gulf News

EXAMPLES OF PRESS Time Out Dubai Time Out Abu Dhabi

EXAMPLES OF PRESS OK! Middle East

EXAMPLES OF PRESS Bahrain Confidential Edgar

EXAMPLES OF PRESS What’s On Yahoo! Maktoob Hype Magazine

EXAMPLES OF PRESS Paddock Life Magazine

EXAMPLES OF WEB COVERAGE The Sun http://www.thesun.co.uk/sol/homepage/news/6122389/Prince-Harry-enjoys-twerking-all-night-on-F1-bender-with-champ-Lewis-Hamilton.html Mirror http://www.mirror.co.uk/sport/formula-1/lewis-hamilton-admits-celebrated-greatest-4685210 The Independent http://www.independent.co.uk/sport/motor-racing/lewis-hamiton-gears-up-for-more-formula-one-world-titles-9880653.html

Ahlan!

http://www.ahlanlive.com/photos/abu-dhabi-f1-2014-estelle-performs-at-amber-lounge-536707.html

7 Days"http://7daysindubai.com/pictures-lewis-hamilton-celebrates-formula-1-victory-amber-lounge-abu-dhabi/

Time Out Dubai"http://www.timeoutdubai.com/gallery/58480-amber-lounge-party-pictures?image=1#.VHW1IfnF8jw

Business Standard"http://www.business-standard.com/article/news-ani/hamilton-ditched-champagne-for-watermelon-juice-to-toast-second-f1-title-114112500430_1.html

Daily Mail http://www.dailymail.co.uk/sport/formulaone/article-2848050/Lewis-Hamilton-don-t-like-crying-public-much.html http://www.dailymail.co.uk/tvshowbiz/article-2847926/Lewis-Hamilton-t-stop-smiling-arrives-London-stunning-girlfriend-Nicole-Scherzinger-winning-second-F1-world-title.html http://www.dailymail.co.uk/tvshowbiz/article-2847400/Lewis-Hamilton-celebrates-F1-win-Nicole-Scherzinger-supporter-Prince-Harry-drops-afterparty.html The Telegraph http://www.telegraph.co.uk/sport/motorsport/formulaone/lewishamilton/11249755/Lewis-Hamilton-celebrates-Formula-One-world-title-glory-with-glass-of-watermelon-juice-and-sip-of-cognac.html http://www.telegraph.co.uk/sport/motorsport/formulaone/lewishamilton/11251649/Lewis-Hamilton-I-feel-like-this-F1-world-title-is-just-the-beginning.html The National"http://www.thenational.ae/arts-lifestyle/music/f1-clubs-round-up-prince-harry-and-lewis-hamilton-on-the-guest-list http://www.thenational.ae/arts-lifestyle/music/abu-dhabi-f1-exclusive-take-5-with-estelle The Gulf News http://gulfnews.com/arts-entertainment/celebrity/hollywood/nicole-scherzinger-lewis-hamilton-prince-harry-party-in-abu-dhabi-1.1417015

The New Zealand Herald

http://www.nzherald.co.nz/motoring/news/article.cfm?c_id=9&objectid=11364316

F1 DRIVERS AT AL (CLUB)

Lewis Hamilton Valterri Bottas

Fernando Alonso Nico Hulkenberg Sebastian Vettel

Nico Rosberg Daniel Ricciardo

Sergio Perez

F1 DRIVERS AT AL (CLUB)

Jean-Eric Vergne Kevin Magnussen Marcus Ericsson

Esteban Gutierrez Felipe Nasr Susie Wolff

CONTACT T: +377 97 77 16 34 E: [email protected] W: AMBER-LOUNGE.COM

FORMULA 1 WORLD CHAMPION LEWIS HAMILTON CELEBRATES VICTORY WITH PRINCE HARRY AT AMBER LOUNGE ABU DHABI

Hot on the heels of his victory at the 2014 Formula 1 Abu Dhabi Grand Prix, sealing his fate as the 2014 F1 World Champion, Lewis Hamilton, celebrated his win at Amber Lounge, the Original F1 After Party, with none other than Prince Harry. For its sixth year as the most star-studded destination of the Abu Dhabi Grand Prix, Amber Lounge served as the ultimate oasis for celebrities, Formula 1 drivers, VIP guests, and sponsors, to experience the fast-paced glamour and climactic conclusion of the final race on the F1 calendar. Alongside the famed royal, Lewis shared his triumphant victory with 18 other F1 fraternity, including his Mercedes compatriot, Nico Rosberg, alongside Daniel Ricciardo, Valtteri Bottas, Sebastian Vettel, and Fernando Alonso, and legendary Formula 1 drivers Niki Lauda and David Coulthard, to mention a few. VIP guests also rubbed shoulders with A-list stars including platinum-selling superstar Nicole Scherzinger and X Factor judge and pop music icon Dannii Minogue, to name a few, all while treated to exclusive live performances by Grammy award-winning superstar, Estelle, who brought the glittering crowd to their feet all weekend long. This year, Amber Lounge took its iconic luxury concept to extraordinary new levels. Their partnership with The Galleria on Al Maryah Island proved the perfect synergy of opulence and sophistication, reflecting the timeless elegance of the event and its clientele. Rolls-Royce, Amber Lounge’s automotive partner, also provided exclusive transport for guests and celebrities to and from the venue, and displayed their spectacular Wraith model at the event, reaffirming Amber Lounge’s place as the most luxurious and coveted place to be during the Grand Prix. Over the course of the weekend, the Amber Lounge Celebrity Yacht, back for its second year, also hosted F1 legend Mika Häkkinen, and Romain Grosjean. With a sophisticated and relaxed atmosphere and unbeatable service, including personal water transfers by the luxurious and meticulously crafted SNS Marine Chris Craft tenders, the Amber Lounge Yacht, like the Amber Lounge event itself, made an unprecedented return to the UAE.

EVENT SUMMARY