1 Introduction to: Ambassadors Network Produced by American Express Publishing and Harrison Group 1 Copyright © 2010, All Rights Reserved
Ambassadors Network For Linked In
May 19, 2015
A new way to reach buyers of luxury goods and services
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1
Introduction to: Ambassadors
NetworkProduced by American Express Publishing and Harrison
Group
1Copyright © 2010, All Rights Reserved
2
. . . being able to quickly and efficiently communicate with trusted brand advisors about your brand and category, new product ideas, potential ad campaigns. . .
…anytime you have a need.
Imagine. . .
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Introducing . . .
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The Ambassadors Network opens a direct conversation with your most sought after consumers ─ successful, affluent and engaged opinion leaders.
Whether you have a few questions or need complex custom research, count on the Ambassadors Network to deliver reliable results ─ quickly and efficiently.
The Ambassadors Network
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Powered by a unique partnership
and
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What is their role?
The role of the Ambassador is to speak out, be heard, and share their thoughts and opinions. For example:
How they use brands
What they want from their brands
What their brand perceptions are
What they think and feel
What they would tell the CEO if given a chance
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Why is the Ambassadors Network
valuable to you?
Provides a direct connection with your ideal target buying audience
Involves your customers in key product, messaging and market decision-making
Facilitates conversations to maximize viral impact
And, finally, the customer is always right!
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Ways to get involved…
New ad campaign testing
Cost-efficient alternative to focus groups
New product and service feedback
Market Segmentation
Tracking studies
Brand Equity Studies
Customer Satisfaction and Loyalty
Product trial and viral potential
Quick turnaround polling
Targeting prioritization
The Ambassadors Network can help you with:
Consistent Engagement Schedule
• New survey invitation approximately every two weeks
• Ten’s of Thousands of Completed Interviews
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THANK YOU.
CONFIDENTIAL, PROPRIETARY & TRADE SECRET INFORMATION This document contains confidential, proprietary and trade secret information of Harrison Group and American Express Travel Related Services Company, Inc. (“American Express”) and its subsidiaries and affiliates, and must not be disclosed whole or in part to any third parties without prior written consent of American Express.
www.HarrisonGroupInc.com www.AmexPub.com
ContactDan Merchant
C: 203-247-0479H: 480-656-7388
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