Hannah Rudman Thursday, 9 July 2009
Amb I Tion Scotland Intro
Oct 31, 2014
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Transcript
Hannah Rudman
Thursday, 9 July 2009
Background to AmbITion • Arts Magnet research
proved arts organisations had a low technology base, lack of digital business knowledge and skills, a poor understanding of digital opportunities
• Sector needed holistic digital development:
• Artistic
• Organisational
• Business
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Every business is digital
Every business is now a digital business
– Information is everywhere, and readily accessible
–our customers are online–we can’t control the message
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Every business is digital“Company boards don’t recognise what IT is or what it does anymore. It used to be a thing that you used to increase productivity or automate processes, but that’s been done. Even CIO’s, who thoroughly understand enterprise IT, have been left behind by social IT - which they can’t control. Today’s technology is about communities.”
–Steve Prentice, Gartner (IT Consultancy)
Every business is now a digital business
– Information is everywhere, and readily accessible
–our customers are online–we can’t control the message
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Thursday, 9 July 2009
We asked ACE for support
• Thrive! was about organisations being sustainable and resilient into 21st C - AmbITion was born
• AmbITion project...
• End of AmbITion project, Digital Britain report Digital Media IP Fund & 4iP Scotland: all provide a platform to talk about digital development
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The AmbITion approach
•Risk assessment
•Audit
•Diagnostic
•Develop a formal Business Case
•Managed implementation
•Continuous reflection
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Why does the AmbITion approach work?
• It’s not just about the technology!
• It’s not just about the enlightened individual
• Audit & Diagnostic is “cross-departmental”
• Business cases embeds thinking and learning
• Implementation is owned by the organisation
• It’s scaleable
• it changes organisations
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Show me the money?
• = £AmbITion consultancy +
• = £0, open source/free apps
• = redirected own funds
• = redirected, or chose to use G4tA funds
• = AmbITion funds, on strength of biz case
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What digital developments?
• CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up
• Productivity tools
• Broadening digital channels and networks
• HD Digital content capturing / recording kit
• Upgrading networks
• Content
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Ludus Dance’s 3 uses of film
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Ludus Dance’s 3 uses of film
1. Explaining their Products
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Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
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Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
3. Engaging with their audiences
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E.g. Explaining Ludus Dance’s Products
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Royal Liverpool Philharmonic’s key social media tools
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new opportunity: organisational / operational efficiencies
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new opportunity: monetise/fundraise differently
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new opportunity: monetise/fundraise differently
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AmbITion Scotland
Assets from AmbITion (England)getambition.com
getambition.ning.comgetambition.wordpress.com
Graphics & designAll existing content
All content still to be published/commissionedContent partnerships
RelationshipsEvent formats
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