Amazon Redshift For Large Scale Marketing Analytics

Page 1 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/1.jpg' width='140' height='200' /> High Performance Analytics

Douglas CohenDirector of Analytics

Page 2 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/2.jpg' width='140' height='200' /> Database Marketing

Page 3 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/3.jpg' width='140' height='200' /> Analytics Infrastructure

Page 4 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/4.jpg' width='140' height='200' /> Columnar Databases

Page 5 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/5.jpg' width='140' height='200' /> Event Log Schema

Page 6 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/6.jpg' width='140' height='200' /> Example Record

Page 7 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/7.jpg' width='140' height='200' /> Analytic Queries

Page 8 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/8.jpg' width='140' height='200' /> Top Video …Bob Ross versus Pablo Picasso

Page 9 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/9.jpg' width='140' height='200' /> Big Picture - Content Age

Page 10 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/10.jpg' width='140' height='200' /> Big Picture - Cohort Retention

Page 11 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/11.jpg' width='140' height='200' /> Small Picture - First Session

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Page 13 <img data-url='document/amazon-redshift-for-large-scale-marketing-analytics.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Amazon Redshift For Large Scale Marketing Analytics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/54831963b47959e70c8b49c4/html5/thumbnails/13.jpg' width='140' height='200' /> Questions ?