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Sponsored Products Ads CASE STUDY by :
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Amazon product sponsored ads: Case study by BM Consulting

Jan 15, 2017

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Page 1: Amazon product sponsored ads: Case study by BM Consulting

Sponsored Products Ads

CASE STUDY by :

Page 2: Amazon product sponsored ads: Case study by BM Consulting

WHAT ARE AMAZON SPONSORED ADS???• An Amazon service that enables sellers to

be subject to a wider range of targets on the marketplace

• Campaigns that are optimized suitable are found to Increase sales Reduce the ACoS value

*ACoS – Amazon Cost of Sales which is the percentage of total cost on advertisement. The lesser this value, the more profit one saves.

Page 3: Amazon product sponsored ads: Case study by BM Consulting

All sellers who are connected with a marketplace such as Amazon have similar issues as listed below:

High ACoS valuesNot enough salesNo significant numbers of impressions and clicks

WHY WOULD A SELLER OPT FOR SPONSORED ADS???

Page 4: Amazon product sponsored ads: Case study by BM Consulting

• Being a Google partner company, BM Consulting has the privilege of a strong background and a lot of experience with keywords.

• Correct keyword research together with accurate optimization techniques are applied to the Amazon seller campaigns

APPROACH USED BY BM CONSULTING

Page 5: Amazon product sponsored ads: Case study by BM Consulting

Results:

•Noted increments in the number of impressions, clicks and sales •ACoS values are seen to reduce over 50% of previous values.

Page 6: Amazon product sponsored ads: Case study by BM Consulting

A:AfterB:Before

Page 7: Amazon product sponsored ads: Case study by BM Consulting

A:AfterB:Before

Page 8: Amazon product sponsored ads: Case study by BM Consulting

A:AfterB:Before

Page 9: Amazon product sponsored ads: Case study by BM Consulting

A:AfterB:Before

Page 10: Amazon product sponsored ads: Case study by BM Consulting

“It has been a priviledge to have your Team BM Consulting as my Advertisement Consultant.1. Because of them my Sales has increased by 200% in amazon.in.2. No doubt to promote sales we need advertisement. Their management team was able to give me maximum benefit by increasing Sales whereby my Advertisement Cost On Sales (Acos) is very less.3. My advertisement Budget is used by BM Consulting and proper allocation of my Budget is done. I can also review their work in Amazon.in” - Dharmaaya Enterprises

CLIENT SPEAK

Page 11: Amazon product sponsored ads: Case study by BM Consulting

www.bmconsulting.in

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