Amazon Pinpoint - Amazon Web Servicesaws-de-media.s3.amazonaws.com/images/Webinar/2017... · 31/05/2017  · Amazon Pinpoint’s capabilities Richnotifications, in-app and silent

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Daniel Geske, Solutions Architect

31 May 2017

Amazon PinpointHow to Drive Effective Mobile Engagement and Enable Targeted Push Notifications

What to Expect from the Session

Amazon Pinpoint Overview

Pricing

Getting Started

Demo

Amazon Pinpoint

AWS’ new digital engagement platform…

… for both the developer and the marketer

Effective Mobile Engagement at AWS Scale

Segment and target

Message and engage

Measure improvement

Analyze user behavior

User engagement pain-points

Scale Unreliable Expensive Inflexible

Amazon Pinpoint’s capabilitiesRich notifications, in-app and silent notifications

Custom events and custom attributes

Auto-Export to S3 and Kinesis Firehose

Segment and Funnel analytics

Targeted mobile push notifications with fast fan out

Scheduled and recurring campaigns

Campaign and app analytics

A/B testing and holdout testing

Quiet time and message caps

Developer Persona

Enable targeting automation

Instrument app with custom attributes

Silent push and data notifications

Full API and CLI support

Marketer Persona

Rich console experience

Create rich media notifications

Dynamic user segmentation

A/B testing and holdout testing

Scale reliably for all use cases

Deliver a million messages in under a minute

1500 custom events and 40 custom attributes

Import over a million profiles in under 4 mins

Amazon Pinpoint Pricing

Three pricing dimensions to align costs with use case$1 per million messages sent$1 per million events received$0.0012 per targeted user per month (MTA)

Generous free tier1 million messages, 100 millions events and 5000 MTA* per month* MTA free tier applicable for the first 12 months per customer

Getting Started with Amazon Pinpoint

Visit the Mobile Hub console and integrate “User Engagement” with your app

console.aws.amazon.com/mobilehub/

Service Availability

Available in US East (N. Virginia)

Amazon Pinpoint Demo

Go build something.

Daniel Geske <[email protected]>