AMA’s 5-Day “MBA” Workshop - Imperial Consulting€™s 5-Day “MBA” Workshop You are already a pro in your area of concentration, but: Do you fully understand how all the

AMA’s 5-Day “MBA” Workshop

You are already a pro in your area of concentration, but:Do you fully understand how all the components of a business fit together? Do you feel you are at a disadvantage because you have spent your entire career in one department? What if your future depends on your ability to contribute at a higher level…right now?

In a business climate that demands excellence all the time, you need the variety of skills that lead to outstanding performance in every aspect of your job. AMA’s 5-Day “MBA” Workshop is the fast track to refreshing your knowledge base, making more informed decisions, developing successful strategies and achieving your personal and organizational goals.

This accelerated, 5-day “MBA” presentation surveys the core curriculum covered in most university-level graduate business programs. The knowledge you’ll acquire in this interactive learning experience will provide you with a strong overall business foundation. With the 5-day “MBA” seminar, you’ll discover how various components of a business must be linked, aligned and integrated into a successful business system. And you’ll gain a firm grasp of modern management practices.

While this seminar is no substitute for a two-year business degree, this 5-day “MBA” program will equip you with the ability to identify the most effective business tools and strategies to help you—and your company—keep and hone your competitive edge.

“Get grounded in the essential elements of high-level businesscourses in just one week.”

How You Will Benefit

• Discover how all components of a business fit together • Read and understand financial statements and analyze the

financial health of a business • Develop a business strategy and establish a sustainable

competitive position • Understand how marketing supports the business strategy• Learn the language of business and communicate effectively

on business matters to any audience level • Develop an effective organization and successfully manage

people • Enjoy an invaluable peer-to-peer learning experience

What You Will Cover

Accounting• Basic accounting concepts and their relevance to the

workplace • Key financial statements: income statement, balance sheet,

retained earnings statement, cash flow statement• The accounting process and its impact on your area of the

business • Analyzing a set of financial statements and evaluating the

business’s financial health • Knowing the financial performance measures you affect and

how to improve them

Finance• Applying commonly used business unit performance

measures to your business • Financing alternatives available to a business and their pros

and cons • Assessing a business unit’s costs and identifying the means

to improve profitability • Determining the feasibility of capital projects

AMA’s 5-Day “MBA” WorkshopStrategy

• Basic concepts of strategy and the importance of developing a competitive strategy

• Applying a strategic framework in developing a sustainable competitive strategy

• Understanding and using selected analytical and strategic tools

• Developing alternative strategies and selecting the best one(s)

• Successfully deploying and communicating your strategy within your company.

Management • The principal roles of a manager and the basic functions of

management • Understanding leadership styles and their use in day-to-day

situations • Applying different approaches to motivation back on the job • Understanding teams and being a team leader• Closing employee performance gaps

Marketing • The role of marketing and the marketing perspective • What marketing does, its tools and thought processes • The 5 Ps of marketing – positioning, product, pricing,

placement (distribution) and promotion – and their importance to business success

• Changes and trends affecting the 5 Ps: how to manage their impact in the marketplace

• Applying the tools of marketing to each of the 5 Ps

Who Should Attend

Anyone interested in obtaining an effective, broad-based overview of the functional areas often covered in university-level MBA programs.

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FACULTY

Alfred Chan (Accounting, Finance, Strategy)

Alfred is Executive Director of Imperial Consulting, based in Singapore. He has been in management consulting for the past 20 years, with Arthur D. Little, Andersen

Consulting (now Accenture), Arthur Andersen and KPMG, in the last two firms as a Partner and a Director respectively. Prior to management consulting, he was in investment banking for five years, with Morgan Guaranty (JP Morgan) and DBS Bank.

Alfred’s work in management consulting has focused on strategy, financial, privatization and organizational advisory services. He has led projects in strategic and business planning, market research, project feasibility analysis, design and implementation of performance management systems (balanced scorecard, EVA), financial modeling and analysis, business valuation, cost and pricing analysis, financial restructuring, industry reform and regulation, corporatization and privatization, and organizational restructuring. In investment banking, he was involved in a range of capital market and corporate finance advisory work.

Alfred has an MBA (Finance Major) from Columbia Business School in New York where he graduated top of his graduating class. He also has a BE (Hons) in electrical engineering from the University of Melbourne, earned under a Colombo Plan Scholarship. Alfred has also completed Morgan Guaranty’s Commercial Bank Management Program in New York.

Chen Hui-Liang (Marketing)

Hui-Liang has more than twenty-eight years of experience in sales, marketing, business development and general management of technology products, solutions & services. He has worked with various multi-

national corporations, each leaders in their respective industries, and also started two businesses. He has a depth of experience in building service practices, enabling organizations to provide value-based connections with their clients. Along with strategic thinking and planning, he has successfully built teams and led organizations in tapping market opportunities and built foundations for sustained growth.

When Hui-Liang was Director at Cisco Systems, he had responsibility for the services business in South Asia and for the telecommunications sector (Asia Pacific). His region emerged as the top performer for Asia Pacific, having achieved 130% of target, 75% year-on-year growth, with increased market penetration and renewal rates.

Seminar Information

SingaporeSeminar Timing: Registration: 8.30am. Course proper: 9am-5pm. 15-minute morning and afternoon breaks at 10.30am and 3.30pm.

Lunch 1-2pm.

Venue: NUS Extension @ Park Mall, 9 Penang Road, #12-01 Park Mall, Singapore 238459

Fee: SGD 3,250

Discount: 5% group discount for 3 and more participants.

He was Managing Director (South Asia) for BMC Software, and had consistently achieved revenue and P&L objectives. For several years, he initiated and brought together senior executives around the region for annual Executive Exchange. This well-embraced Forum, addressed changing trends and promoted dynamic peer-to-peer interactions.

At Electronic Data Systems, he trail-blazed new markets and put on record, closure of a US$40 million deal – then, the largest in Asia Pacific. A joint-venture entity was also formed, to deliver on the contracted services, where he further contributed as a Board Member. More than 300 employees were transitioned to the newly-formed organization.

Hui-Liang holds a Master of Science (International Marketing) from the University of Strathclyde (UK).

Lau Tat Chuan (Management)

Tat Chuan has extensive management experience in the corporate sector. He started his career in contract manufacturing, working with line supervisors and line leaders to start up and manage the

process for liquid crystal display products. Desiring to move into the service industry, Tat Chuan then went into change management consulting with Accenture, an international firm of management consultants. Some years later, he was offered an HR management position in a regional conglomerate that had businesses in paints, electronics, hospitality and real-estate.

Tat Chuan then took a break to do his MBA at the MIT Sloan School of Management. After his MBA, he went into banking as a corporate banker with Citibank. His last position with the bank was managing a team of analysts to assess the bank’s credit risk exposure to customers in the real-estate, manufacturing, commodity-trading, retail and conglomerate industries.

Tat Chuan now focuses his work on training & consulting in the areas of leadership, management and innovation.

Apart from his MBA, Tat Chuan also holds a Bachelor of Electrical & Computer Systems Engineering from Monash University; a Master of Arts in HRD from the George Washington University; and a Postgraduate Certificate in Dispute Resolution from the University of Massachusetts. He is also certified to consult with the Harrison Innerview and FIRO-B instruments.

Canada Europe-Middle East-Africa

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