Amar Chitra Katha: How should I start? As in my childhood while reading & enjoying this comic books, never thought of that one day I would be writing & sharing my views on very Famous AMAR CHITRA KATHA which retell stories from the great Indian epics, mythology, history, folklore, and fables in a comic book format. I strongly feel every Indian child from 1967 till today would have at one point in his childhood read these comics. Such is the fan following that the adults who grew up in late 1970s and 80’s still read the comics in their free time. Introduction: Amar Chitra Katha, the flagship brand was founded in 1967 and is a household name in India. This illustrated series comprises the best stories from the great epics, mythology, history and folktales. It has more than 400 comics in 20 languages (English is the primary language), that have sold 100 million copies to date, making it a cultural phenomenon. The comic series was started by Anant Pai in an attempt to teach Indian children about their cultural heritage. He was shocked that Indian students could answer questions on Greek and Roman mythology, but were ignorant of their own history, mythology and folklore. The above is an oft- told story of how ACK was founded beginning with 'Uncle Pai', in Mumbai in 1967. In year 2007, Amar Chitra Katha has been acquired by ACK Media which is India’s leading entertainment and education company for young audiences.
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Transcript
Amar Chitra Katha:
How should I start? As in my childhood while reading & enjoying this
comic books, never thought of that one day I would be writing & sharing
my views on very Famous AMAR CHITRA KATHA which retell stories
from the great Indian epics, mythology, history, folklore, and fables in a
comic book format. I strongly feel every Indian child from 1967 till today
would have at one point in his childhood read these comics. Such is the
fan following that the adults who grew up in late 1970s and 80’s still read
the comics in their free time.
Introduction:
Amar Chitra Katha, the flagship brand was founded in 1967 and is a
household name in India. This illustrated series comprises the best
stories from the great epics, mythology, history and folktales. It has
more than 400 comics in 20 languages (English is the primary language),
that have sold 100 million copies to date, making it a cultural phenomenon.
The comic series was started by Anant Pai in an attempt to teach Indian
children about their cultural heritage. He was shocked that Indian
students could answer questions on Greek and Roman mythology, but were
ignorant of their own history, mythology and folklore. The above is an oft-
told story of how ACK was founded beginning with 'Uncle Pai', in Mumbai
in 1967.
In year 2007, Amar Chitra Katha has been acquired by ACK Media which
is India’s leading entertainment and education company for young