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Telecommunications * Trade * Green Technology * Construction * Spatial Planning * Organisational Re-
Development * Private Security Industry * - more information available upon request and during interview
processes.
Public Sector - all 3 spheres of Government - specialist understanding of the inter-connectedness of all
Departments, all Strategies, Policy, Procurement, Legislation – and how to unlock collaborative Partnerships
and Projects, Strategic Partnerships – involving the “ Whole-of-Society” approach.
Public Sector Strategist & Systems Designer: Able to diagnose, redesign and strategise with the Private Sector,
Civil Society and multiple stakeholders to unlock Partnerships, Procurement and Growth/Developmental
Implementation Plans – aligned with the spirit and intent of The National Development Plan.
Civil Society - worked with, within and across multiple sectoral Organisations; integrated Sectoral
Organisations for efficiency, effectiveness, Partnerships and Impactful, Measurable Implementation and
Reporting
Academia – Research Institutions – Embassies and Consulates – Global and Private Donors & CSI Partners –
Parastatals – Labour – Political Leadership: all parties, affiliations, all levels – Community Leadership
Structures, Bodies & Individuals – Communities – in all possible South African contexts – Religious/Spiritual
Leadership/Organisations
Comfortable working with five, ten, 15 and 25 year time horizons and within turbulent & dynamically complex
environments. Values-Based Leadership and the creation of Shared Value for maximal top and bottom-line
results.
Fully integrated, collaborative, incremental Organisational Redevelopment and Re-Design, based in a Systemic
Approach - as opposed to a destructive, counter-intuitive Reductionist, Hierarchical systems construct - so as to
achieve Organisational Shared Vision and a true commitment to long-term, sustainable business growth,
improvement, innovation and profitability.
Working with and within Organisations to systematically break down functional ramparts and siloes, which have
the intent of pitting divisions against one another, to the detriment of the bottom line. Co-creating fully
integrated, collaborative Organisations, with a sense of communal purpose, motivation and “Wholeness”.
My leadership approach is hands-on, whilst at the same time, ensuring the full empowerment & development of
employees, via the co-creation of Organisation-wide sense of meaningful work & co-ownership of the
Organisation by all relevant stakeholders.
Are you ready to Transform – Shift Gears – Reignite the Joy of Work – AND improve your Organisation’s long-term success, sustainability and Innovations Engine? If you ticked the “ YES!” boxes – then Amanda Brinkmann is your next
& Communication * Trade * Green Technology * et al * Public Sector - all 3 spheres of Government
* Civil Society Comfortable working with five, ten, 15 and 25 year time horizons and within turbulent &
dynamically complex environments. Values-Based Leadership and the creation of Shared Value for maximal
top and bottom-line results. Fully integrated, collaborative, incremental Organisational Redevelopment
and Re-Design, based in a Systemic Approach - as opposed to a destructive, counter-intuitive Reductionist,
Hierarchical systems construct - so as to achieve Organisational Shared Vision and a true commitment to long-
term, sustainable business growth, improvement, innovation and profitability. My leadership approach is
hands-on, whilst at the same time, ensuring the full empowerment & development of employees, via the co-
creation of Organisation-wide sense of meaningful work & co-ownership of the Organisation by all relevant
stakeholders. Applying ' Control Theory' design & tools, to ensure alignment of all Organisational Policies
and a ' One-View' Organisational Management Information System of Reporting, Response Mechanisms,
Sensing, Planning, Improvement and Innovation. Strong on Strategic Leadership, Scenario planning,
Organisational sensing, agility, adaptability - a Cybernetician, with eyes on the business' progress in real-time.
Lean management ensures optimal use of resources and minimal waste. I focus on whole systems' integration.
Leading for constant change & innovation.
LanguagesSpanish (Elementary proficiency)English (Full professional proficiency)Afrikaans (Native or bilingual proficiency)German (Elementary proficiency)Latin (Limited working proficiency)
ExperienceCEO/ Management Consultant at Indigo ConsultingJanuary 2000 - Present (15 years 8 months)
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Indigo Consulting is contracted by a range of private sector companies, NGO's, governments and government
departments in a range of roles - whatever is required to break down silos, do more with less and create
transformational environment. . High level Business, Brand, Marketing, CSI consulting for a broad variety
of companies and brands - skills transfer, capacitation, coaching are part of methodology. Clear entry and
exit strategies with agreed outcomes. Simple, practical, deliverable and measurable solutions to complex
problems - applied advanced simplicity, systems thinking and design. Helping companies to ask the
right questions in the first instance. Converting high-level strategy into do-able implementation plans +
organisational ownership of outcomes, lived brand. Strong on new business development, feasibility and
viability studies, ideation of new brands and businesses. Sustainability - in the true sense of achieving the
Triple Bottom Line - whilst improving productivity, motivation and growing the bottom line. Generalist
Specialist across ALL sectors, disciplines, sectors, industries - integrated thinker and designer. Future-
focused. 27 years of deep and broad experience to bring to bear in creating True Learning Organisations.
1 recommendation available upon request
BUSINESS DIRECTOR/OWNER: INDIGO CONSULTING & INDIGO IMPORT & EXPORT at Indigo ConsultingJanuary 1999 - Present (16 years 8 months)
Indigo Consulting works with a vast range of Associate Companies - to provide a full-service Business
Partnership Experience. We immerse ourselves in your business, so as to provide you with a Diagnostic
Report which highlights where the SYSTEMIC problems arise from. We help you to ask the RIGHT
questions so as to ensure that the system is redesigned in a way which involves ALL of your employees. We
work ALONGSIDE and WITH the Leadership/Management Team[s], vertically and horisontally - to unearth
hidden talents, to map the internal processes and value chains, to find where in the System improvements
can be effected, so as to contribute to overall employee wellness, satisfaction and ownership of their tasks
- we work to transform organisations over time - into the LEARNING ORGANISATION - with the end
goal of significantly improving the bottom line. Sustainability is not a catchphrase or jargon - we work
with your organisation to ensure true sustainability - PEOPLE.PROFIT.PLANET - inculcated into the very
essence and core of how you do business. We have experience across all possible Verticals - given 26 years
hands-on experience. Sole Member of Indigo Business and Marketing Consulting and Indigo Import &
Export. Contracted by several Blue Chip companies in a consulting role. Clients have included: Western
Cape Government, AVUSA Media, Independent Newspapers, BP, Shell, SABS accredited importer of a
range of branded seafood for a variety of clients, exporter of SA Wines and live caught fish; Pro Bono work
for a range of NGO’s and PBO’s – in early years, with HIV/AIDS Mother-to-Child Sector – controversial
at the time; Indigo collaborates and partners with a range of organisations, specialists and providers to
deliver customised, systemically driven, sustainable, developmentally focused programmes, projects and
interventions.
Special Advisor to Minister of Health &Leader of Government Business. HEAD:Strategic Partnerships at Western Cape GovernmentOctober 2009 - December 2012 (3 years 3 months)
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Advice, guidance, counsel in respect of Business, Marketing,Strategic, Policy and Legislative issues
related to improved governing and governance. Conceptualising & Implementation of Innovative Service
delivery solution - open, independent mandate, to 'break it to fix it'. Breaking down functional ramparts –
bringing all 3 spheres of government together with Private sector & Civil Society partners. Establishing
Innovative & Creative Strategic Partnerships to improve service delivery and drive socio-economic and
economic growth & development. Preparation of Business plans, Feasibility studies, Strategies, Policy
directives and Partnership proposals for departmental, Cabinet or Mayoral committee approval and
implementation. Improving services delivery. Leading Key Strategic Projects. Driving implementation
plans. Being the single entry-point into the Western Cape Government in respect of partnerships.
Worked across all departments, with all 3 spheres of Government, Private sector, Civil society, Academia,
Research institutions, communities and community organisation, donors, Embassies, Consulates – finding
collaborative solutions to systemic societal problems and/or service delivery gaps. Specific focus on
Developmental work within the societal Health and Wellness space - Whole-Person Development, linked
to Economic Development Outcomes. " Passport to Wellness model" in field for 5th year and yielding
systemic improvements to ‘wicked’ developmental problems Integrated understanding of How to UNLOCK
Partnerships & Collaboration per the NDP. Member of: Provincial Liquor Task Team; Premier’s Cape
Catalyst Task Team; Waste-to-Energy Workgroup; Steercom of Cape Health Biotechnology Park[CHTP];
Publishers, GM's - as well as external: National/Multi-National Brands: CEO's, Marketing and Brand
Managers, Heads of Advertising Agencies Strategic planning, New Business Development, Organisational
and Industry Innovation and Synergy – Ads24, Media24 Newspapers. Financial management, budgeting,
forecasting, people management. EXCO Member - Media24 Executive Leadership – responsible for
key strategic organisational projects/strategies. Conceptualising, management and implementation of
the Legends Media24 Newspapers Editorial and Advertising Excellence Awards programme and Gala
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event - a legacy project still in use by Media24. Member of: Ads24 Exco, Media24 Exco, Human
Resources & Development Workgroup; Innovations Workgroup Reason for leaving: Head-hunted
by WCGOV: :INDEPENDENT Contractor to establish a " Strategic Partnerships" PLATFORM: ALL
Department of Government. Career-stage: Leading from the front, but growing and developing ALL
employees from ' behind' - Leadership is about a sustainable future for all - NOT about 'the self'.
OPERATIONS MANAGER: NEW BUSINESS DEVELOPMENT: MEDIA 24 at Media24April 2007 - April 2008 (1 year 1 month)
Roles, Responsibilities, Scope of Portfolios: Marketing and Brand Management and Implementation;
Sales Direction & Management; Leading and Managing a National Sales & Management Team – MyWeek
Community Magazine; - A legacy, Media 24 Board-sanctioned Strategic Pilot Project: - Communications
Strategy and Management; Hands-on Operations Management – including publishing, managing editorial
team, negotiating print and other contracts and ensuring the smooth running of operations; Media 24
Lead on Strategic Board-sanctioned Developmental Projects: Development, Planning and Implementation
including Digital strategy and implementation; Turn-around strategies and implementation/ Crisis
Management Specialist- where required within Media24 Divisions ; Drafting the monthly projects progress
report to the CEO of Media24 Group; Drafted various, diverse Business Plans for presentation to the
Media24 Board; Development, coaching, mentorship of MyWeek Sales Management as well as individual
team members; Ideating, crafting and Implementation of the first Media24 Legends Newspapers Excellence
Awards –on behest of the CEO: M24 Newspapers; Achievement of Performance targets and outcomes
Member of: Media24 Exco, Human Resources & Development Workgroup; Innovations Workgroup;
Project Leader: Media24 Newspapers Excellence Awards Reason for leaving: Head-hunted into National
Sales & Strategy Director Position: Responsible for generating R 1 billion in Annual Revenue for Media24
Newspapers
SENIOR MEDIA CONSULTANT: MEDIA 24 SUNDAY NEWSPAPERS STABLE at Media24 SundayNewsapers Division - SPRINT MediaApril 2006 - April 2007 (1 year 1 month)
Head-hunted into the position to assist with the turn-around of the Regional Cape Town Division; allocated
a portfolio of ailing blue chip accounts and managed to increase revenue by 600% + in the year that I was
in the role. Provision of strategic input into the development and expansion of the Sunday titles. Part of a
dynamic, creative and resilient sales and marketing team. New Business Development. Existing business
growth. Sales, marketing and promotional strategies for national brands. Client Relationship Building and
Management. Strategy ideation and implementation to achieve revenue targets. Market and trends analysis.
Forecasting and budgeting. Revenue growth. Reason for leaving: Head-hunted into position of Operations
Manager New Business Development
THE ENGINE ROOM: THROUGH-THE-LINE ADVERTISING AGENCY: CO-OWNER/SHAREHOLDER at The Engine Room - Through-the-Line Advertising AgencyFebruary 1995 - March 1999 (4 years 2 months)
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Roles, Responsibilities and Scope of Positions: - Client Services Director: - managing total Engine Room
Client Portfolio and Client Services Team - Media Director: - All Media Strategy emanated from my
desk + weekly training of ALL agency staff in knowledge & understanding of ALL media channels -
Production/Traffic Management Director: - In 1995, conceptualised and implemented 1st and ONLY
fully paperless system; MACS [ in studio] and IBM's [ rest of employees] communicating via Intranet
[ unheard of] - Had fax to PC programme designed & implemented for Client competition entries -
Conceptualised, implemented FIRST Agency-to-Client - BP Southern Africa - Intranet connection, for ease
of communication, removal of wastage and efficiencies Marketing Communications and Design Agency;
client base included: Vodacom, Simba Chips, Koo, All Gold, Liqui-Fruit, Pick ‘n Pay, Pick ‘n Pay Financial
Services, BP Express Shops, 25 of SFW [now Distell] basket of brands, Johnson & Johnson eta al. Fulfilled
the multiple roles of: Client Services Director: - responsible for all revenue, client acquisition and retention,
client relationship management, management of a team of 25 staff, creative briefing, direction and strategy
setting for the agency as well as the portfolio of clients. General Management functions included financial
modelling, forecasting, budgeting, business modelling and planning and reporting. Created comprehensive
Human Resources Management Manual and Tools for implementation and use. Media Director: All media
campaigns planned, briefed and implemented for all client campaigns Reason for leaving: I had reached a
ceiling and wanted to strike out on my own in the Consulting and Developmental spaces.
Client Services Director, Media Director, Strategy Director at BBR ADVERTISING ANDMARKETING: CO-OWNERJanuary 1991 - January 1995 (4 years 1 month)
Advertising agency founded so as to capitilise on its ability to translate advertising campaigns into functional
radio promotions. Dairybelle and Musica were the founding clients. Grew to become a through-the-
line agency known for its creativity in problem-solving and for being bottom-line driven on the client’s
behalf. I fulfilled the roles of: Co-owner, Client Services Director, Client Service Executive, Designer
and Copywriter, Production Manager and brand strategist on an array of accounts during this time. Also
responsible for financial planning, management. A highlight within this role was being responsible for the
television productions of the 2 Ithuba [Red Nose Days] on behalf of the sponsoring clients. Reason for
leaving: Approached to merge with another agency to form The Engine Room
DIRECT CLIENTS SALES REPRESENTATIVE: 11 MAGAZINES: REPUBLICAN PRESS LATER:PROMOTIONS CO-ORDINATOR: at Republican Press [ Now Caxton Media]September 1988 - January 1991 (2 years 5 months)
Responsible for achieving monthly budget targets across 11 magazines within the stable – ranging from
Farmer’s Weekly, to Garden & Home, to Rooi Rose, to Scope Magazine; responsible for rebuilding a
portfolio of direct advertising clients; servicing the advertising, marketing and promotional needs of client,
their brands and businesses; revenue growth; using creativity and strategic thinking to increase advertising
revenue, but also, to increase client sales; conceptualising, copywriting and design of advertisements,
promotional campaigns for clients; attending a broad range of client events, meetings and functions; building
lasting business relationships across the client base; post-campaign analysis and adaptation with clients; took
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over Promotions function at Rooi Rose Magazine on request of editor; ran all national promotions within
the publication; dealt with national brands, brand managers, advertising agencies; responsible for brand
activations, amongst them the Antenna [ SABC 2 programme] Rooi Rose Look of the Year – a modelling
competition that was televised part live and part pre-recorded; responsible for the ideation and project
management of the project as a whole, including spending two weeks at the SABC with the 10 finalists,
shooting the inserts, as well as the live television production [ with Eon de Vos as MC]; working as part of a
larger editorial and advertising team; Reason for leaving: To start BBR Advertising & Marketing
General Manager; Office Manager, Promotions Officer; Sales Manager at Hanco DairiesMarch 1986 - December 1986 (10 months)
Law Student at the University of the Orange Free State. As from 13:00 every day, after classes and before
taking on Academic and the range of other responsibilities - responsible for the General Management,
Logistics Management, Listing of HANCO Dairies range [ a new entrant into the Dairy market at the time]
at Retail Outlets. Handling staff wages for payment at the end of each week; co-ordinating orders, logistics,
deliveries & General Management. At the same time, took on the position of Supervisor at a School for
Mentally Handicapped Children - resided within School whilst at University - and took on Supervisory
Duties on specific days and weekends. At time, also: * Sub-Editor of Die Kovsie - University Newspaper
* Member of the University Choir * Part of the Student Guidance & Development Team * GREAT
experience in finding balance, Time Management, Developing a System for Efficiency & Effectiveness.
This time served me well as a foundation for building my career upon.
EducationUniversity of Cape Town Graduate School of Business UCTGSBExexutive MBA, Masters in Business Administration, 2013 - 2014Grade: Hoping to achieve 75% plus - cum laude would be great :-)Activities and Societies: To be determined as I embark on this exciting learning journey.University of Stellenbosch Graduate School of BusinessExecutive Development Programme [ EDP], Preparatory subjects for PhD or EMBA, 2012 - 2012Grade: Graduated Cum Laude with 81% grade averageActivities and Societies: Balancing work, family, studies, social and life - and enjoying every moment!University of the Orange Free StateB Iuris, Law, 1986 - 1987Activities and Societies: * Sub-Editor of Kovsie newspaper * University Choir * Part of Youth Leadership team * Squash & Netball * Held down a part-time job at Hanco Dairies as their PRO and Office Manager -
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listing their brands and managing the operation in general * Moved into school for intellectually challenged children and acted as Supervisory capacity on a duty roster [ rather than staying in University Residence]
Leadership practices * Economics * Behaviourism * String Theory & Physics * Reading and research * Good
food,good wine and robust debate * The Human Conditon * Social psychology * Interior Decor * Mentorship
* Music * Complexity * Taking on challenges * My children and family * My interesting friends * Stillness *
Systemic Thinking * Systemic Excellence Group - Global * Living life to the fullest - seizing EVERY moment
and possibility * The Power of Now * Spirituality * Innovation * Trends * Futurism * Contributing in full
to positive, long-term, systemic change in the world * The inherent talent, knowledge and memory vested in
every human being and the ability to find commonalities and solutions * Africa and South Africa - passionate
interest and belief in the potential that lies locked up in our collective psyche......
PublicationsNATURAL CAPITAL TITLE WHAT WOULD THE IMPACT ON SOCIETY BE IF ALL WASTEIS ELIMINATED, RECYCLED, UPCYCLED AND RE-USED WITHIN THE CITY OF CAPETOWN: THE WHOLE-OF-SOCIETY IMPACT OF DEALING WITH THE WASTE HIERARCHYEFFICIENTLY AND EFFECTIVELYAmanda Brinkmann. University of Stellenbosch Business School. www.slideshare.net August 10, 2012
Authors: Amanda Brinkmann, Amanda Brinkmann
CONTENT1. INTRODUCTION 2. THE HISTORY OF THE GLOBAL RESPONSE TO CLIMATE
CHANGE AND GLOBAL WARMING 3. Objectives of the UNFCCC 4. PRINCIPLES AND
METHODOLOGIES EMPLOYED TO REACH GLOBAL CONSENSUSl * HUMAN BEHAVIOUR:
5. MOTIVATION AND IMPORTANCE OF WASTE MANAGEMENT * GLOBAL WARMING -
DEFINITION AND POTENTIAL IMPACTS 5. MOTIVATION AND IMPORTANCE OF WASTE
MANAGEMENT in CONTEXT OF SUSTAINABILITY *Causes of global warming *Potential Impacts
of Global Warming *What is a Carbon Footprint and why is it relevant? *Carbon offsets* Defining
Sustainability and Sustainable Development 6 DEFINING NATURAL CAPITAL * Balancing Social,
Economic and Environmental Objectives 7 SOUTH AFRICA - THE RESPONSE TO THE GLOBAL
SUSTAINABILITY IMPERATIVE * LOCAL GOVERNMENT/MUNICIPAL RESPONSES *TEXT
ATTACHED* The purpose and objectives of the By-Law [CCIWMB. 2007. Page 1] 7.2.2 Definition
of waste within the By-Law * CURRENT CITY OF CAPE TOWN WASTE MANAGEMENT PLAN
AND STRATEGY * The range of projects, programmes and initiatives: 8 THE CITY OF CAPE TOWN -
DEALING WITH THE WASTE HIERARCHY * DEFINITIONS and METHODOLOGIES – THE WASTE
HIERARCHY* Definition of Disposal * Definition of Elimination *WASTE-TO-ENERGY: OVERVIEW
OF TECHNOLOGIES *Broad definition of Waste-To-Energy requirements * BATCH OXIDATION
* Re-giving or Re-gifting*Printer cartridges and toners re-use * Repurposing *Waste Exchanges *Up-
cycling * Definition of Recycling * * Cradle to Cradle Waste Management - Up-cycling *Energy usage
*Public participation *Obligations of the Waste Generator: The provisions of the By-Law *Waste Generator
9 CONCLUSIONS10 RECOMMENDATIONS 11 And in the final analysis STRATEGIC AND BUSINESS ANALYSIS OF THE WESTERN CAPE DEPARTMENT OF HEALTHAND THE STRATEGIC PARTNERSHIPS FUNCTION IN CONTEXT OF THE HEALTHCARESECTOR IN SOUTH AFRICAAmanda Brinkmann. University of Stellenbosch Business School. slideshow.net October 8, 2012
Authors: Amanda Brinkmann
STRATEGIC AND BUSINESS ANALYSIS OF THE WESTERN CAPE DEPARTMENT OF HEALTH
AND THE STRATEGIC PARTNERSHIPS FUNCTION IN CONTEXT OF THE HEALTHCARE
SECTOR IN SOUTH AFRICA AN ANALYSIS OF THE POTENTIAL COMPETITIVE ADVANTAGES
AND STRATEGIC IMPERATIVES AND DIRECTIONS REQUIRED TO ACHIEVE THE STRATEGIC
OBJECTIVES OF THE WESTERN CAPE GOVERNMENT AND SPECIFICALLY OF THE Western
Cape DEPARTMENT OF HEALTH HEALTH, WELLNESS and SOCIAL DEVELOPMENT AS
DRIVERS OF ECONOMIC GROWTH, DEVELOPMENT, POVERTY ALLEVIATION AND
REDUCTION OF INEQUALITY PARTNERSHIPS, COLLABORATION, CO-CREATION, CO-
PRODUCTION: CREATING AN ENABLING ENVIRONMENT TOWARDS ACHIEVING NATIONAL,
PROVINCIAL, LOCAL AND SOCIETAL STRATEGIC OBJECTIVES AND OUTCOMES WITHIN
RESTRICTED BUDGETARY ENVIRONMENTIMPROVING FINANCIAL EFFICIENCIES, SERVICE DELIVERY AND PATIENT-CENTRICITYBY CONSIDERING ALTERNATIVE FINANCE STRATEGIES, CAPITAL STRUCTURE POLICY,GREEN PROCUREMENT POLICY AND TRIPLE-BOTTOM LINE PARTNERSHIPSAmanda Brinkmann. University of Stellenbosch Business School. slideshare.net September 25, 2012
Authors: Amanda Brinkmann
IMPROVING FINANCIAL EFFICIENCIES, SERVICE DELIVERY AND PATIENT-CENTRICITY BY
CONSIDERING ALTERNATIVE FINANCE STRATEGIES, CAPITAL STRUCTURE POLICY, GREEN
PROCUREMENT POLICY AND TRIPLE-BOTTOM LINE PARTNERSHIPS AN ANALYSIS OF THE
RISKS AND REWARDS OF INNOVATING TO STRETCH THE HEALTH RAND Critical Review of article by Bob Williams: Reviewing Robert L FloodAmanda Brinkmann. University of Stellenbosch Business School. slideshare.net June 25, 2012
Authors: Amanda Brinkmann
In this article, very simply named: Systemic Thinking [Williams, 2002:pgs 26-29], Bob Williams discusses
his conclusions as those relate to a recent review of systems approaches by Robert L Flood. In essence, Bob
Williams concludes that he agrees with the 3 basic paradoxes as set out by Robert Flood; those are: 1.1 We
cannot manage over things, but will manage the unmanageable 1.2 We cannot organise the totality, but will
organise within the unorganisable 1.3 We will not simply know things, but we will know the unknowable.
He furthermore discusses Flood#s thinking and methodologies conservative measurement metrix and that
he believes it would take quite some time before individuals and organisations are able to embrace Flood#s
integrated model of systems thinking, design and systemic evaluation. In most instances, I found resonance
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with what Bob Williams has concluded as well as with Flood#s theories of systems thinking, but found the
article lacking in substance and further exploration of exactly how Flood arrived at his revised conclusions. I
shall therefore spend some time on fleshing out a range of concepts touched upon in Bob William#s article,
from both the critical as well as supportive perspectives. 2. Brief Biographies on Robert L Flood and Bob
Williams See reference to the history and viewpoints of both Williams and Flood within the reference
section. 3. The Critical Review - Robert Flood's approach to Systems Thinking - Amanda BrinkmannIndigo Consulting/Amanda Brinkmann - The Story of my value and value - A comprehensive CVAmanda Brinkmann March 24, 2013
Authors: Amanda Brinkmann
The Comprehensive story of Indigo Consulting and Amanda Brinkmann - my value and values.
Demonstrating who I am, what I stand for, what drives me in terms of purpose, meaning and passion - and
what I am able to contribute to those organisations, brands, individuals and governments that I work with.AVOIDING THE " TRAGEDY OF THE COMMONS" IN SA FISHING INDUSTRY - A SIMPLIFIEDVIEW AND POTENTIAL SOLUTION EMBA 15 SUB GROUP PRESENTATION AND DISCUSSIONDOCUMENTAmanda Brinkmann on behalf of Sub-Group Croup in EMBA 15 UCTGSB July 10, 2013
Authors: Amanda Brinkmann
A Mini-modular EMBA 15 - UCTGSB - Modular Sub-Group Assignment. Based in Business Acumen and
with a week to study and interrogate the intricacies of the SA & Global Fishing Industry, various theories/
methodologies related to Business Acumen and Archetypes upon which to graft potential long-term solutions
to the Wicked Problems of Over-fishing - which is leading us, globally, to the Tragedy of the Commons.
The document starts with the PowerPoint Presentation that we had 5 minutes to present - quite a task for such
a large topic. The discussion document, though basic, does perhaps shed some light on the challenges that we
are currently facing globally - related to all natural resources. The requirement - writing only a 1000 word
report - using the work and thought done within the Appendices, does not allow for great depth. But perhaps
there is value to be found in the simplicity of the recommendations as well as within the simple, yet practical
methodological approaches employed. KULULA.COM - Case study Mini In-Class analysis - HAVING A BIT OF FUN WITH ANHISTORICALLY BASED CASE STUDY FOR ANALYSISAmanda Brinkmann October 9, 2013
Authors: Amanda Brinkmann
We had the privilege of having the inimitable Prof Geoff Bick as our Marketing Lecturer during Module 3
of the EMBA. For many students, this intense, Honours level exposure to Marketing is a completely new
experience. With 25 years of Marketing, Business, Advertising, Communications et al experience under
my belt, I must say that I have seldom enjoyed a lecture series as much as I did the two week intensive
course with Geoff. He is a seasoned marketer, a disruptive innovator, has a WICKED sense of humour and
is a MASTER at his craft. As part of our ' action learning' process, there was a requirement for each modular
group [ 6 members per group] to submit at least 4 of the assigned Case Studies. This entailed studying a
brief and answering or analysing questions specific to the brief. I was fortunate to draw the kulula.com story
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out of the hat - and decided to have some fun with the Presentation as well as Analysis document. I kept
my peers in class - my audience - in mind - a great many engineers, CA's, metalurgists, PhD's etc - who
had not been exposed, in great detail to the principles of marketing. SO - I had some fun and learned quite
a bit about the ' birth' of kulula.com. A light-hearted piece of work that provided me with some space for
creativity and just playing with my studies. Aimed at anyone who is interested in...well...an interesting story
- see the brief as well as commentary within the document - as well as the basics of disruptive innovation
and how to take a brand to market within financial as well as economic limitations. African e-health Economics Forum: Amanda Brinkmann: Chairman - Two panel & group sessiondiscussions: Financial implications and implementation benefits of e-healthAmanda Brinkmann November 22, 2012
Authors: Amanda Brinkmann
Select, Invitation only, e-health work session - global players in the e-health field. Deep discussions about
implications, roadblocks, benefits, custom solutions for African & the world. Think-tank with rich insights.
Two sessions chaired by Amanda Brinkmann. Action orientation - moving away from talk shop towards
implementation and momentum.Short Thought Piece: Eating Pizza - Lessons in Consumer Behaviour and Micro-EconomicsAmanda Brinkmann December 31, 2013
Authors: Amanda Brinkmann
Random thoughts on Marginal versus Total Utility Analysis, whilst eating a pizza in the process of
researching & ideating a Business & Financial Model, Business Plan & Strategy and Integrated, multi-
platform Marketing Strategy. A One page reminder of the basics of Consumer Behaviour, Microeconomics -
the fuel beneath Macroeconomics - and the insights we are able to draw from BIG data - if we ensure that we
measure what counts and use our consumer insights with wisdom. Random ramblings on Old Year's Eve. Opinion Piece Inspired by Article: " Guiding Principles to Understanding the Future of Leadership"Amanda Brinkmann April 10, 2014
Authors: Amanda Brinkmann
Opinion Piece Inspired by Article: " Guiding Principles to Understanding the Future of Leadership" Written
in free-flow - allowing my thoughts and insights to come forth, with the intent of writing was I was feeling
out of my system, in the hopes that these random musings may give rise to thought, dialogue, dialectic,
further research and change. One-slide view of the South African Tax Register & Tax Base 2014 - Factual PerspectiveSlideshare - Amanda Brinkmann - Indigo Consulting February 15, 2014
Authors: Amanda Brinkmann
A simple, one-slide view of the South African Tax Base, drivers of consumption and cyclical nature of the
contribution of all South Africans to Tax Revenue of R 899 billion for 2014. Dispelling urban legends and
myths about the skewed nature of Tax Revenue and contributions.A Thought-Piece: a Cursory Exploration of the Dichotomies inherent in Life/Living. Systems Thinking &Personal MasteryAmanda Brinkmann - CEO/Management Consultant: Indigo Consulting & Associates March 4, 2015
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Authors: Amanda Brinkmann
A thought-piece about new ways of being, thinking and doing - a personal invitation to move from a
reductionist paradigm, towards Personal Mastery and Integrative Thinking - co-creating the life and future
we all deserve and want - Contributing towards and co-creating an environment which respects diversity,
unifies through Dialogic Practice, introspection - and towards balancing out Life's Contradictions, Tensions
and Dichotomies.
Test ScoresExecutive Development Programme EDP Stellenbosch Graduate School of BusinessDecember 2012 Score:81% Overall Average
NQF 8 EDP: Stellenbosch University Graduate School of Business Minimum Requirement: 10 - 15 years
Business Experience SUBJECTS & SCORES: RESULTS STATEMENT Systems Thinking
75% Personal Mastery 85% Average Achieved 81% [ 2nd position in Class Cohort]
CLASS Average 69%
OrganizationsSystem Excellence Group [ SE Group] Global + RSA ChapterFounding member
November 2012 to Present
Bringing together global systems thinkers to find systemic solutions to communal issues facing society.
Using local thinkers, connected to global network.African e-health Economics ForumMember/Facilitator/Part of ideating and setting the agenda and action plans
April 2010 to Present
Bringing together organisations, individuals, academia, e-health providers from all over Africa - to push the
e-health agenda forward, via action-oriented engagements and plans. Seeking health systems efficiencies
and wellness solutions by harnessing the power of e-health. University of Stellenbosch Graduate School of BusinessAlumnus
December 2012 to Present
Western Cape Liquor Task TeamSteercom member
January 2010 to December 2012
Co-created the Western Province Substance Abuse strategy, with specific focus on Alcohol. Balancing
the harms with the economic value of the industry. Involved in strategy, policy ideation, risk assessments
and inter-governmental and cross-sectoral collaboration and relationship building. Adviser on policy and
strategy.Waste-to-Energy Workgroup - Western Cape
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Steercom Member
February 2010 to December 2012
In-depth study and mastering Waste-to-Energy technology, sustainability and impacts. Engagement with
inter-governmental team to enable the environment via changes in legislation, policy + pilot projects.
Activist for more rapid uptake and roll-out of Waste-to-Energy technology * Wrote Thesis on Sustainability
and Waste Hierarchy and the potential for new industries and job creation. Relationship with key
academics, officials and technology service providers.Cape Health Technology Park [ CHTP] - Bio-technologySteercom Member
January 2010 to December 2012
Worked as part of core Steercom team - Lead: National Department of Science and Technology, Western
Cape Department of Economic Development, TIA, CoCT, CHEC + Public Works - spatial development.
Part of team that steered process through Cabinet, Mayco, feasibility and viability study + specifically
contributed to strategy, operational realities, various financial and partnership models. Potential to create
additional, focused bio-tech cluster in Western Cape with comprehensive innovations funnel via Tertiary
Institutions.Sectoral Task Team for Older Persons [ STTOP]Provincial lead of inter-governmental, inter-departmental, inter-sectoral Workgroup
January 2010 to December 2012
Bringing whole Sector together to tackle high-level sectoral issues. One entry point into government.
Identified key burning platforms and issues requiring shifts in policy and funding - made substantial progress
in 2 years. [ Certain organisations confirmed that more progress was made in 2 years than in the previous
20 years!]. Identified new funding streams for Social Housing - including policy creation and working
with National - constructed Social/Special Needs Housing Workgroup and co-opted private sector partners,
academia and NGO's. Process is hopefully continuing its momentum. Very satisfying to have played a
small part in moving this vital agenda forward in the right direction - active ageing. Media24 Executive Management WorkgroupMember/Innovator/ Strategist
May 2007 to September 2009
Catalyst in process of breaking down internal silos, bringing various media divisions [ newspapers,
magazines, digital] closer together to: * Share resources and research = improve operational efficiencies and
do more with less * Ideated internal cross-platform unit to optimise client advertising spend and work with
Brand Owners and Ad agencies to extract maximum value from their budget - was not implemented - sadly *
Pushed for improved HR practice, succession planning, structuring of salary packages so as to improve the
' bottom right hand corner" of the payslip, without increasing salaries * Advocated for cybernetic feedback
loops and empowerment of all staff to feel a sense of ownership of company * Ideated and created The
Media24 Excellence Awards - advertising and editorial awards, which has continued as a legacy project and
has become it's own sub-brand with stature. Women in Philanthropy
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Member
January 2010 to Present
Networking group, learning platform to improve outcomes of philanthropic projects and to optimise CSI
and donor funding to improve overall outcomes. Created Passport to Wellness model to break the cycle
of poverty at a systemic level - support from NGO's and donors and ran a wide-range of pilot projects +
connected NGO's, donors etc with one another - to scale and massify. Design Human Capital Forum - Western CapeWorkgroup Member
November 2013 to Present
Extension of the Provincial Skills Development Forum. Embedding Design Thinking across sectors,
disciplines and industries. Creative, iterative process to unlock and expand the taxonomy for design and to
create a measurable, impactful Framework within which to situate Design - in the NOW and FUTURE - as
a platform to unlock and catalyse economic growth and development. The Economic Effects of Design are
centre stage towards creating : 1. Design-ready Businesses 2. Business-ready Design Practitioners 3. Design
in the Public Sector 4. Involved citizens - design in whole-of-society.
CoursesB Iuris, LawUniversity of the Orange Free StateB.Iuris Law - Incomplete
Executive Development Programme [ EDP],Preparatory subjects for PhD or EMBAUniversity of Stellenbosch Graduate School of BusinessSystems Thinking, Systems Theory, Systems Design,Design Theory NQF 8Strategic Management NQF 8Financial Strategies, Financial and Financial Modellingand Management NQF 8Economics NQF 8Business Strategy, Business Planning, StrategicBusiness Modelling, Strategic Decision-Modelling -Masters Level
Exexutive MBA, Masters in BusinessAdministrationUniversity of Cape Town Graduate School of BusinessUCTGSBSystems Theory, Systems Thinking & Design, DesignTheory - Masters LevelStatistics, Statistical Analysis, Naturalistic QualitativeResearch - Theory and in Praxis Masters Level
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Marketing, Brand, CRM, CommunicationsManagement - Masters LevelOperations Management - Masters LevelFinancial & Financing Management, Modelling andPlanning - Masters Level ,Business Modelling, Business Plans, Strategic BusinessModellingCoaching, Personal Mastery, Mindfulness,Transformational Leadership, Reflective Leadership -Masters LevelCausality, Intervention Design and Implementation,Scenario Planning, Causality Modelling, Organisational[Re] Design [ Masters Level]Group Dynamics, Activity Theory, Viable SystemsModel, Viable Systems Diagnosis, ComplexityManagement, Cybernetic [ Control Theory], StratifiedSystems Theory and Praxis, Dialogic Practice, HegelianDialectic et al - Masters Level
................................................................................................................................................................. THE ENGINE ROOM: THROUGH-THE-LINE ADVERTISING AGENCY: CO-OWNER/SHAREHOLDERThe Engine Room - Through-the-Line AdvertisingAgencyStrategic Leadership and High Level StrategyBusiness Strategy, Business General Management,Media Management, Client Services Management -Budgeting, Employee Management, Systems Designfor Advertising AgencyPsychology 101
Special Advisor to Minister of Health &Leaderof Government Business. HEAD:StrategicPartnershipsWestern Cape GovernmentEndoscopy/Laporoskopy: * Clinical Benefits * BasicTraining & Application * Designing of TheatreComplexes for Smart HealthCare TrainingMental Health; In-depth Study and Mastery of Allaspects related to Addiction; Neurology, Neuroscience,Maternal Mental Health [ Including In-PraxisExperience]; Global Mental Health: On-going Studyand MasterBioTechnology: In-depth Study: Steercom Member:Pre-Feasibility and Feasibility Study and Report:Biotechnology Cluster, Incubator, Development andR&DWaste-to-Energy; Green Technology; Sustainability -PEOPLE - PROFIT - PLANET - Theoretical Masteryof Technology, Legal & Regulatory Frameworks &Requirements, Cabinet Briefings & Masters LevelMini-ThesisPolitical Philosophy, Political Science, PoliticalAnalysis
Client Services Director, Media Director, StrategyDirectorBBR ADVERTISING AND MARKETING: CO-OWNERMarketing, Brand and Communications Management- Formal Short courses, Self-study and OrganicIntellectualism - Self-study, Learning by Doing
CEO/ Management ConsultantIndigo ConsultingString Theory, Physics, Chemistry, Fractal Geometry -On-going StudyConstruction Economics ; Construction SpatialPlanning and Design - including Interior Decor andTranslation of Brand Personality into Spatial ' LivedBrand" ExperienceE-Enabled Ecosystems Design; e-m-Solutions; Multi-sided Platform Design; Interoperability, e-m-Health -
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E - M WELLNESS Ecosystems- designing hybridisedmodels to deal with Whole-Person Development -Whole-of-Society Partnerships, AssociationsPrivate Security Industry; Convergence; E-EnabledIntegrated Organisational Systems, Roots & Impact ofCrime, Cyber-Crime & Global Systemic ThreatsOrganisational Development and Organisational[Re]DesignMindfulness; Personal Mastery; Mental Model TheoryStatistics, Statistical Analysis,Behaviourism, Social Studies, Behavioural Change/Modification Models and ModalitiesPsychology of Small Wins, The Progress Principle,Team Building, Learning & Collective Action;Meaningful Work - Cybernetic OrganisationsViable Systems Model [VSM], Viable SystemsDiagnosis [ VSD]SYSTEMIC, Integrated Development - Whole-Person,Whole-of-Society - Comprehensive Integration ofFragmented and Siloed strategies, Priorities - into inter-connected, implementable RICH pictureStrategy Integration; Systems Integration, SystemsDesign, Design Theory [ Mess Mapping]Strategic Decision Modelling; Porter's Five Forces,IFE, EFE, Kolb's Decision Modelling et alTechnology EnablementMulti-Platform StrategiesPhilosophy [ In progress]Linguistics, EtymologyOntology, Epistemology [ On-going]Market Intelligence, Market Analysis, Market Insights,Strategic Analysis, Business Analysis
ProjectsAfrican e-health Insights : Current benefits and future realisations: e-health - chaired and ideated:Amanda BrinkmannNovember 2012 to Present
Members:Amanda Brinkmann
Volunteer ExperienceAdvisor, Strategist, Partner for Development & Policy Change at Sectoral Task Team for Older PersonSTOPPJanuary 2010 - Present (5 years 8 months)
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Worked with the Sector for Older Persons in Western Cape - to facilitate bringing all Sectoral Organisations
together, find a shared vision for required Policy changes and effecting efficiencies towards Future
Planning. Co-created Inter-Intra Sectoral Groupings and Working Groups - set up inter-intra Governmental
Department Collaborative Agreements - to move a range of agendas forward. Notably: 1] Special, Mixed,
Integrated Human Settlements 2] In-community Housing 3] Provision of priority medications and devices
to the Sector 4] Change of Policy to be reflective of the changing demographic 5] Improvements in cost
structures of Frail Care - towards sustainability et al
Advisor, Strategist, Implementation of Project - as Independent Consultant at Western Cape Governmen at Zoe School of Skills - Delft,December 2009 - Present (5 years 9 months)
Ensured that unused & derelict Government Building [ Unused School] was made available to the managing
NGO - using Systems Theory to find the enabling Government provisions; assisted with finding donors and
partners to renovate the building; Removed various 'road blocks' such as transfer of Eskom account to NGO;
Assisted with building a model of Community Development for scaling and replications - train-the-trainer
& NGO inter-intra sectoral collaboration; assisted with unblocking issues around the Community Bank
and Electricity supply aspect which funds the Operations of the NGO - towards sustainability; connected
international donors to the project. Connected other NGO's to view the project towards collaboration,
training and cross-pollination. Advised on Free Community-Wi-Fi project.
Facilitator to gain access to and set up offices at Groote Schuur vacant space at South African BoneMarrow RegistryApril 2012 - Present (3 years 5 months)
Vacant, unused space at Groote Schuur Hospital which the SA Bone Marrow Registry had been attempting
to secure to provide this service not only to Private Patients, but also to State patients. SABMR had funding
to renovate and significantly improve the abandoned and unused space, but had been struggling to finalise
arrangements via Western Cape Department of Health and WC Dept of Public Works. Wrote strategy
and found enabling provisions, briefed Ministers and Officials, provided motivation - work as partner for
development for the people of the country and province - and unlocked the opportunity - after SABMR had
struggled for more than 18 months to get any traction. Facilitated the process and unlocked the opportunity.
Space at Groote Schuur now renovated and the service being provided to those most in need.
Strategic Advisor, Communications Specialist, Rebranding/Brand Communications, Merging at Variety of Nordic/Skandinavian HIV/AIDS focused NGO's - Mother-to-Child ProgrammeJanuary 2000 - Present (15 years 8 months)
With my business partner, Lee Griffin, as part of Indigo Consulting's Corporate Social Responsibility and
our combined passion, provided Pro Bono services to a grouping of Nordic/Skandinavian NGO's, who
were active - in 2000 - FAR before the SA Government were involved in Mother-to-Child HIV/AIDS
Interventions - Merging of the NGO's, on behalf of the funders, to remove duplication; re-branding,
facilitation of integration of the new NGO grouping; dealing with Change Management; in-community
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[ Gugulethu, Khayelitsha, Nyanga, Langa] on-the-ground community engagement and involvement; strategic
advisory and Operations Improvements and Lean Management.
Facilitator & Strategist - Funding & Advertising/Marketing Partnerships at Childsafe South Africa/Cape TownJanuary 2011 - Present (4 years 8 months)
Drafted Policy and Legislative Briefing to Ministers of Health as well as Transport & Public Works regarding
lack of legislation to enforce seatbelt regulations for Children - specifically those under 3 years of age.
Led to new Western Cape Legislation and financial sanctions via Law Enforcement for the non-use of
seatbelts and safety chairs for children, whilst traveling. Assisted with Marketing/Communications Strategy
and Private Sector/Government Partnerships - facilitated Clicks Group campaign to promote a variety of
Childsafe Seasonal messaging in-store, in State Clinics and on radio.
Strategic Advisor, Facilitator, Funding & Partnerships Assistance at Afrika TikkunJanuary 2010 - Present (5 years 8 months)
Worked as Partner in Development with Afrika Tikkun Management Team - Nationally and in the Western
Cape. Workshopped with team - Gap Analysis, Facilitation of collaborative partnerships with other NGO
groupings, towards expansion of services & capacity; assistance with access to Government Immovable
property for Renovation and use for Community Development; Strategic Guidance when required;
Workshopped Indigo In-field Developmental Model - [copyright Indigo] - Passport out of Poverty [ into
Wellness] - to apply and expand service and to serve as " Socialisation Disruption" model towards breaking
the Cycle of Poverty, Inequality, Negative Developmental outcomes et al
Strategic Advisor, Partner in Development, Fundraising & Business Model Improvement at Neighbourhood Old Age Homes [ NOAH] Western CapeJanuary 2010 - Present (5 years 8 months)
Forged respectful, collaborative, trusting and mutually beneficial relationship to further the sustainable,
in-community model [ 30 years in field and proven] of NOAH. Worked with Management and
Communications team to devise Strategy to secure sustainable sources of funding and annuity revenue,
so as to expand the model, which is in line with the spirit and intent of various Government and Societal
Strategies - intended to ensure dignified, in-community living for Government Pensioners. Unlocked a
range of issues related to Healthcare Access, Funding Mechanisms, Policy changes at Department of Social
Development and Department of Health - so as to scale and replicate this model of excellence. Strategic
input and guidance for NOAH to re-write funding, branding and marketing strategy.
Partner for Development, Strategic Advisor, Funding Assistance, Facilitator Government Partnerships at PinkDriveMarch 2010 - Present (5 years 6 months)
Worked as Collaborative Partner in Development and Partnerships with Noelene Kotschan, CEO of
Cause Marketing - PinkDrive Mobile Mammography and Cancer Education Mobile Units - and Dr
Ashwin Hurribunce - Chair of Cause Marketing Board - To work through a 15 month process of briefing,
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motivation, negotiation and finding enabling provisions to establish a partnership between PinkDrive and the
Western Cape Department of Health to provide Mammography and Breast Screening, as well as Education
to the Women of the Western Cape. Through extension of Partnership, PinkDrive cleared out an 18 month
Mammography backlog at Groote Schuur Hospital - within 8 weeks. Saving lives, reducing the stress on the
system and enabling emotional and physical wellness for a great many woman in the province. Services to
the Public Sector were fully subsidised by fund-raising in the Private Sector, through services provision, at a
reduced fee, to private sector institutions.
Coach - Business - Personal Mastery - Leadership and Management Development - Business Support at Small Business Development - Emphasis on Young Women in Business/EntrepreneursJanuary 2006 - Present (9 years 8 months)
At any given time, Coaching/Mentoring and Guiding/Teaching/Collaborative Learning-by-Doing - of at
least two women in Small Business. Ad Hoc - Pro Bono Consulting Services to Entrepreneurs, Start-ups -
emphasis on Developmental Projects - in alignment with South African Priority Developmental Outcomes -
in alignment with the National Development Plan and ALL other inter-connected Strategies and Long-term