Aman Singhal

8/18/2019 Aman Singhal

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Topic

CUSTOMER SATISFACTION

TOWARDS TATA NANO ATBAREILLY


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Objectives of the Stu!

To know the consumer perception on

"s#$%%& car. To fnd out the Acceptance level o people.

To fnd out the awareness level about"NANO& car. To know about actors aecting purchase

decision o “NANO”.

To know how purchase decision o“NANO”.varies rom dierent ncome group.


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Rese$'ch Methoo%o(!

)RIMARY*!or m" surve" primar" data have been

used as a #uestionnaire to collect the data

SECONDARY $ The secondar" date has been collected

rom the ollowing modes$

%aga&ines'ata through internet sources


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(esearch Area$) *areill"

+ample +i&e$) ,-


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+'$phic$% Rep'ese,t$tio,


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hich eatures o Nano attracts "ou most that inspires "ou to go or/


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ill "ou recommend Nano to "our riendsand relatives/


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Fi,i,(s of the

Stu!


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I h$ve fou, i, #! stu! th$t #ost of the'espo,e,ts .ho %i/e to (o fo' TATA0s

"NANO& be%o,(s to i,co#e ('oup of 1222to 312224 so it c$, be s$i th$t "NANO& .i%%be #ost .e%co#e b! this i,co#e ('oup ofpeop%e5

Most of the 'espo,e,ts .ho be%o,(s to the+ovt5 Secto' h$vi,( ('e$te' $ccept$,c!%eve% fo' "NANO& i, B$'ei%%! cit! $, the!.ou% $%so %i/e to (o fo' "NANO&5

I h$ve fou, th$t $%% the 'espo,e,ts ofB$'ei%%! Cit! .hich cove'e u,e' #! stu!$'e .e%% $.$'e $bout TATAs "NANO&5


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T$t$ shou% i,c'e$se the

p'ouctio, of NANO so th$tcusto#e's o,0t h$ve to .$it#uch fo' thei' c$'4 $s the!

fee% u'(e,c! fo' NANOT$t$ shou% (ive e6ch$,(eo7e' $($i,st $ t.o8fou'

.hee%e' so th$t thoseco,su#e's c$, be e$si%!co,ve'te to NANO use's

S$fet! #e$su'es c$, be


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Sample Copy of Questionnaire


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Do you have any vehicle ?

a. Yes b. No

What is the first thing which comes in to your mind when youthink about Nano ?

a. Advertisement b. Attraction c. Small

Instead of urchasing a bike will you refer to go to for the Nano?

a. Yes b. No c. !an"t say Which features of Nano attracts you most that insires you to go

for?

a. #riceb. Design

c. $ileage

d. All the above e. !an"t Which colour of Nano would you refer ?

a. %ed b. White c. &lue


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'or what urose would you like to use Nano ?

a. Will offer it to your children to use it in lace of a two wheeler.

b. Will use as family car for shoing and (ravel.

c. Will refer as a (a)i.d. Would like to offer as gift.

e. Any other* Secify............................

Do you think Nano is eole"s !ar ?

a. Yes b. No c. !an"t sayWill you recommend Nano to your friends and relatives?

a. Yes b. No c. !an"t say

Which small !ar would refer to buy?

a. $aruti +,, b. (A(A NAN- c. -ther.......

If the rice of Nano %ises* would you still urchase it?



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Will (A(A be able to maintain the rice of Nano in 'uture ifthere is hike in cost of raw materials ?

a. Yes b. No

c. !an"t say

ow will you feel if Nano is used as a (a)i?

a. /mbarrass b. Don"t !are c. !an"t say

Will there be (raffic roblem with the introduction of Nanoon Indian %oads?

a. Yes b. No

c. !an"t say

!an you trust Nano for safety?


Aman Singhal

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