AMA Presentation - Content Marketing Rocks

CONTENT MARKETING ROCKs

HOW LONG IS THE ATTENTION SPAN OF A GOLDFISH?

HOW LONG IS THE ATTENTION SPAN OF A GOLDFISH?

9 SECONDS

HOW LONG IS THE ATTENTION SPAN OF A HUMAN?

HOW LONG IS THE ATTENTION SPAN OF A HUMAN?

8 SECONDS

78% Believe Custom Content is the Future of Marketing

MARKETERS…

92% Have a Content Strategy in Place

BRANDS…

70% Prefer Getting to Know a Company via Articles vs. Ads

CONSUMERS…

RAISE YOUR HAND IF YOU’RE A MARKETER

RAISE YOUR HAND IF YOU’RE A MARKETER YOU’RE A JOURNALIST

JOURNALISM MARKETING CONTENT

MARKETING

WTF?

TUNING UP YOUR CONTENT STRATEGY

UNDERSTAND YOUR TARGET AUDIENCE

User Persona?

Interests & Needs

Challenges & Pain Points

Demographics

Firmographics

SIMPLY START WITH AN IDEA

MAIN

TOPIC/IDEA

•  E-book

•  Whitepaper

•  SlideShare

Presentation

•  Blog

•  Podcast

•  Newsletter

•  Guide

•  Social Media

•  Infographic

•  Video

TAKEAWAYS ü  Use Humor

ü  Leverage Visuals

ü  Be Honest

ü  Be Topical

ü  Keep it Simple

ü  Don’t Sell

ü  Read More, to Write Better

ü  Think Like a Journalist, But Act Like a Marketer

CONTENT MARKETING TOOLS & RESOURCES

THANK YOU

@HeavyMetalMG  

/mikegoldberg1  

[email protected]