AMA June 09 Board Meeting Discussion with the PCC Jennie McConagha & Kelley Peterson.

AMA June 09 Board MeetingDiscussion with the PCC

Jennie McConagha & Kelley

Peterson

© 2009 American Marketing Association.

pcc - the garni

© 2009 American Marketing Association.

pcc– the garni

we embellish the AMA, add some local flavor,

make it appealing...a sprig of leadership

stalk in accomplishment

new initiatives on top

discussion ingredients

© 2009 American Marketing Association.

a sprig of leadership

© 2009 American Marketing Association.

a sprig of leadership

the professional chapters council’s

mission is to empower

local chapter leaders to deliver value,

engage professionals and enhance

the overall AMA member experience

© 2009 American Marketing Association.

a sprig of leadership

• Mentoring the leadership of local chapter boards and awarding success

• Providing ongoing training to educate chapter boards on the steps necessary to create an excellent AMA experience

• Maintaining existing resources and tools for chapter leaders and developing new ones to meet evolving needs

• Expanding the volunteer base of the PCC for more effective succession planning

© 2009 American Marketing Association.

stalk in accomplishment

© 2009 American Marketing Association.

stalk in accomplishment

08-09 Key Initiatives • council restructure

- build and strengthen IH and PCC partnership

• mid-year retreat enhancement- volunteer engagement & intervention support

• good to great initiative- learning lab for future strategies

© 2009 American Marketing Association.

stalk in accomplishment

council restructure- team approach

© 2009 American Marketing Association.

stalk in accomplishment Membership

Teamrepresented 75 local chapters

enhanced communication to supportchapter health reports

dues increaseunemployed leader dues extension

membership database challenges09-10 officer elections

100% participation in summitstaff transitions

conducted chapter excellence awards31 chapters entered

© 2009 American Marketing Association.

stalk in accomplishment Programming

Teamcoordinated regional midyear retreats

9 retreats held45 chapters participated

170 leaders attended18 national volunteers presented

5 struggling chapters attended thru scholarship

cooked up leadership summit3 day conference held

all 75 chapters registered290 leaders attended

16 national volunteers on presenting teamchapter leader social media panelkey note speaker - food network

© 2009 American Marketing Association.

stalk in accomplishment Leadership

Teamplanned and led

3 in-person council meetings1 council conference call

targeted team calls monthlyboard in a box edits

volunteer of the yearvolunteer pipeline for succession

offered thought leadership12 product/service ideas

revealed elephant engaged in strategic planning

partnered to cut budget

© 2009 American Marketing Association.

new initiatives on top

© 2009 American Marketing Association.

new initiatives on top

09-10 Key Initiatives • good to great initiative

- learning lab for future strategies

• mid-year retreat enhancement- volunteer engagement & intervention support

• council restructure- build and strengthen IH and PCC partnership

© 2009 American Marketing Association.

discussioningredients

© 2009 American Marketing Association.

discussion ingredients

• value of local chapter members to AMA (ROI)

• membership database fix & permanent solution

• staff turn over - loss of institutional knowledge

• more strategic role for pcc, less administrative = more support

• corporate membership program vs. volume discount

• national membership value proposition

• oldies but goodies: brand, chapter portal sites

© 2009 American Marketing Association.

Thank You & Thank You & Bon Appétit!Bon Appétit! Presenter’s Name

Chapter NamePCC Member

123.456.7891Email Address

Jennie McConagha08-09 PCC President Elect

Kelley Peterson08-09 PCC President